What Happens In Vegas .. Should Not Stay In Vegas - Part 2


Notebook_coffee As promised here are my random notes from Blog World. Or at least those note I could read. I apologize for the quotes that I have not a clue who said what.

Web 2.0 does not equal community. Paul Dunay

"It's an old media concept that your audience should come to you."

Internal wikis are a great way to: share opinions, create spontaneous work groups, develop a knowledge management system.

Maggie Fox generously shared lessons learned from a MySpace campaign for Harlequin (books) that quite didn't make it. Don't treat MySpace like an ad. Authors should have actively participated in the community.

Social media networking communities don't work if you control the content. Credibility can't build from only content you put up. Think about how to create trust  online. Relevancy is key.

The Dell Story was told at least 5 million times.
How much longer can Apple afford not to get social?

How do you get marketers to get it?
1. Point to success examples.
2. Show examples that their brand / industry is in the conversation .. with or with them.
3. Try it internally first. Create an internal blog, wiki, podcast, etc.
4. Coach them through the process.

Responding to negative comments on a blog can create greater credibility.

Notes from Mil blog session. Military bloggers were amazing.
Christian Lowe Bill Riggio Uncle Jimbo Eric England Steve Schippert

  • No one can dictate the message of what is happening in the field anymore.
  • No one owns the flow of information any more.
  • Gives the troops a voice; the great equalizer.
  • Military blogs often more accurate than main stream media. Lines between MSM and bloggers are blurring.
  • How does one determine the truth? By reading multiple blogs. Trust = facts. Mil bloggers frequently check each other's facts. Posts are passed along to confirm the details. Or the community self corrects in comments.
  • Military bloggers are morphing into hobby bloggers or new media correspondences.
  • As with any community conversation and relationships are also built off-blog.
  • Mil bloggers are creating change within the military from the outside.
  • Mil blogs are read by senior staffers, generals and policy makers. Many use blogs as a source for their research.
  • When it comes down to brass tacks, the community of mil bloggers is much the same as the community of business bloggers. We both struggle with similar issues from comments to posting frequency to content direction. A defense contractor raised his hand and asked, "How do I get in front of your readers?" The response was, "Build relationship with  us." Sound familiar? That's what the biz bloggers call Blogger Relations.
  • "The power of blogs is found from their communication at near real time." Christian Lowe.

Notes From Sports Blogging Session: How To Build Traffic
Will Leitch, Larry Borowsky, Matt Cerrone, Adam Morris, Tyler Bleszinski

  • Post regularly.
  • Be predictable. Post at the same time every day/day of the week.
  • Friend other bloggers. In other words develop relationships and participate in the community conversations.
  • Post a series of Q&A on a specific topic.
  • Be the Go To person for a specific topic.
  • Develop your blog like a TV series with posts on specific topics at specific times.
  • Write well. It reinforces your credibility.
  • What emotionally connects with your readers?
  • Be honest.
  • Be yourself. Your blog is an extension of your personality.
  • Credit bloggers when you post an idea from another blog.
  • There is a difference between traffic and readers.

Sidebar: I was one of 4 women in a session of about 35 guys.


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Thanks for the notes, Toby. I find it surprising that the gender split is so large. Go figure.

Posted by: Jeff on Nov 17, 2007 11:13:45 AM

i found your article really interesting, thank you very much for your suggestions!

Posted by: servizi cartomanzia on Nov 18, 2007 7:46:14 AM

That was really interesting. Great post! :)

Posted by: Aurleius Tjin on Nov 19, 2007 2:08:21 AM

The gender split surprised me too. Any thoughts as to why it's so big? That might make for an interesting follow-up post...

Posted by: Martha Retallick on Nov 19, 2007 12:26:58 PM

Great to see you made it to the milblog and sports blog sessions Toby!

The milbloggers make me cry every time. Truly amazing individuals. More people need to hear from these guys and the incredible insight they offer to military life on the front lines, back at home and in support roles all over the wolrd.

Blog on!

Posted by: Rick Calvert on Nov 29, 2007 7:28:48 PM

Great story sort of reminds me about a story I read written by James Brausch.

Posted by: Beth on Jan 8, 2008 1:34:30 AM

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