Diva Marketing Talks: Astroturfing (Grass-root Sleaze) With Shel Israel & Geoff Livingston


Diva Marketing Talks is a live, internet radio show.  30-minutes. 2-guests. 1-topic about social media marketing. Why? To help organizations understand how to participate in the "new" conversation without getting blown-up. Miss today's show? You can pick it up as a podcast.

Today's Diva Marketing Talks about how Astroturfing, false grass root campaigns, are impacting social media marketing. With Shel Israel and Geoff Livingston as guest rock stars it is sure to be a lively conversation you won't want to miss.

Topic for October 9, 2007:  Astroturfing - Grass-root Sleaze

Shel Israel, author of Naked Conversations; Global Neighbourhoods (Blog)
Geoff Livingston, author of Now Is Gone; The Biz Buzz (Blog)

Time: 6:30p - 7p Eastern/ 5:30p - 6p Central/ 4:30p -5p Mountain/ 3:30p - 4p Pacific
Call-in Guest Number: 718.508.9924

Shel_israel Shel Israel

Shel consults and speaks on social media and business-related issues. He also serves as a senior advisor to several social media start ups. Some of his clients have included Scrapblog, Ustream, Roam4Free, CNET, Riya, Sun Microsystems, Creative Labs, and the original teams behind Filemaker, PowerPoint, Mapinfo, Virtual Vineyards and over 100 other companies

In addition, Shel is a senior advisor to both the Society for New Media Research and the Social Media Club. He is on the board of directors for YourTrumanShow a video blogging site.  Shel's Wikipedia page.

He is the co-author, with Robert Scoble, of "Naked Conversations--how blogs are changing the way businesses talk with customers."

Geoff_livingston_2 Geoff Livingston 

Geoff has worked as a marketing strategist in the Washington, DC region for 14 years. He creates marketing strategy, media relations, branding and Internet marketing campaigns for public and private organizations. Some of his experiences include work for AT&T, the Duke Ellington Jazz Festival, former Israeli Prime Minister Benjamin Netanyahu, Bartleby Books, BEA Systems, Hughes Network Systems, ManTech, the Washington Nationals, Intelsat, Verizon Wireless and many others.

His book Now Is Gone: A Primer on New Media for Executives and Entrepreneurs will be released by Bartleby Press on November 12.

Tips From The Diva Bag

Complements of Geoff Livingston

  • The desire to appeal to buyers plus an older mass communications ethos creates a logic that astroturfing is OK.  It’s not.
  • Open disclosure is always the best policy. By telling people it’s a fake blog, or an -assisted CEO blog from the get-go, you are providing them the context they need to decide whether to participate.  They may actually find it valuable – a la the Fake Steve Jobs blog.  And if they don’t, it’s because the effort doesn’t address the community’s actual needs.
  • Your content, creativity and value must stand on its own.  If an entity feels compelled to be dishonest about its communications effort in order to make it successful, then it needs to go back to the drawing board.  Why? Your product or marketing campaign simply isn’t good enough.

Read More:
Geoff's post Astroturfing On The Dark Side of The Moon
Shel Holtz - Will We Never Learn?
Diva Marketing - Ford Creates A Fake Marketing Research Firm For Marketing Campaign

Can't call in but have a question for Shel or Geoff ? Drop a comment and I'll ask it for you. Let me know what you'd like Diva Talks to chat about. Diva Marketing Talks morphs into a podcast.


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Great guest rock stars. Geoff's tips are a must read for everyone in our professions. Thank you for sharing.

Posted by: Lewis Green on Oct 9, 2007 2:31:57 PM

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Posted by: gowri on Oct 10, 2007 5:11:26 AM

Thanks for the info.

Unfortunately I came on late for this, it's just now that I read. I must have missed on a great opportunity!

Posted by: Aurelius Tjin on Oct 10, 2007 5:46:51 AM

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