Diva Marketing Talks With Elana Centor and Julie Keyser-Squires


Today's  Diva Marketing Talks explores what is an authentic blog voice and how you can develop your voice to be informative and entertaining. Diva Marketing Talks is a live, internet radio show.  30-minutes. 2-guests. 1-topic related to social media marketing. Why? To help organizations understand social media marketing and how to join the conversation without getting blown-up.  Miss tonight's show? You can pick it up as a podcast.

Topic for August 28, 2007: Finding Your Authentic (Blog) Voice

Guests: Elana Centor, Funny Business and Julie Keyser-Squires, Softscribes, Inc.

Time: 6p - 6:30p Eastern/ 5p - 5:30p Central/ 4p -4:30p Mountain/ 3p - 3:30p Pacific
Call-in Guest Number: 718.508.9924

Tonight Diva Marketing Talks takes the wraps off the mystic of the blog voice. Tone and style can make the difference between a blog that becomes the center of a  vibrant community or one that seems it exists in a ghost town. I thought it would be fun to pair an experienced blogger, Elana Centor, with someone who has been blogging for a few months - Julie Keyser-Squire. Do they face the similar challenges? Will Julie bring new insights? Has Elana changed her writing style? 

We'll explore topics like -  How much does content influence voice? Does having more than one voice on a blog confuse your community? Julie and Elana will have lots of tips to help you find and tweak your blog voice.

Elana_centor_in_office_2 Elana Centor  is a contributing editor on business for Blogher and blogs about business culture on her personal blog, FunnyBusiness which one reader described as "a thinking woman's Dilbert." FunnyBusiness is a blog about business culture.. it covers everything about business except the bottom line.  Elana began her career as a TV reporter in Richmond, VA where she won Associated Press Award for a documentary on Drunken Driving.

Elana spent the next 20 years writing for business: speeches, presentations, brochures, videos, direct marketing packages —you name it, she’s written it. Along the way, she has received numerous awards including recognition from the New York Film and Television Festival and the Direct Marketing Association. Today, Elana continues to write and consult in both the corporate and nonprofit sectors.

Julie_keysersquires_2 Julie Keyser-Squires' passion is connecting people and ideas. A 20-year PR pro, Julie brings the art of finding the right story for the right audience. Her results-oriented strategies are always aligned with her clients' objectives and goals.  Julie's client list spans high tech Silicon Valley companies Sun Microsystems, to Seattle Software, Orion Network Systems, Inc.,to hospitality and government.

Since co-founding Softscribe Inc. in 1999, she has been privileged to serve companies like LodgeNet Entertainment Systems, Vantis International, Computas, Troux (pronounced ‘true’) Technologies, NxTV, The Rainmaker Group, Aptech Computer Systems, Inc., and JDA Software to increase sales up to 25%, get acquired, and launch and solidify their brands. She's a member of Atlanta Web Entrepreneurs, Atlanta Interactive Marketing Association, PRSA and government’s Industry Advisory Council.

Tips From The Diva Bag

Complements of Elana Centor

Record a conversation that you have with someone telling the story you want to blog about.  Then do a written version of the story.

Transcribe the conversation version of the story and compare your written version to the conversation version. Your voice is somewhere in between.

Talk out loud as you write – it helps create a rhythm.

Decide ahead of time whether you will use profanity in your posts and in your comments

Complements of  Julie Keyser-Squires

Give yourself a year to find your voice.  Use Authenticity and Transparency as your guiding principles (“Whoever you are, be a good one.”  Abraham Lincoln)

Be true to yourself.  This is how you will attract friends in the blogosphere (“Every light attracts its own bugs.”)

Why are you blogging?  Decide your strategic objectives and make every post move you towards Mount Olympus.

Pick a focus/topic that interests you (in my case), or is tied to your revenue generation (in the case of our clients).  That way regular postings are easier to sustain.

Engineer time into your day or week to blog and read blogs.  Get in the habit.  A habit forms in 21 days.

If you are not technical, engage a friend who is to help you set up, negotiate and evolve your blog from the technical end.

Spend time with someone you care about.

Can't call in but have a question for Julie and Elana? Drop a comment and I'll ask it for you. Let me know what you'd like Diva Talks to chat about.


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Those are all really good tips although, I don't know if it's ever a good decision to use profanity in blog posts. I like Julie's advice about giving yourself a good year to find your voice. It is a definite must.

Posted by: Kristen on Aug 28, 2007 3:37:16 PM

Great show, Toby. I love the opportunity to match real live voices with the "voice" of the blog. I haven't given that much thought until now that yes, our blogs do have voices. I am just me in person, on blog, on stage, under the stage! So this was an interesting awareness to the nature of the blogger, especially women bloggers. Thanks for the show.
~The Wild Wiki Woman

Posted by: Carolyn on Aug 29, 2007 1:53:39 PM

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