The W Magical List of Women Bloggers


Toss of a pink boa to Ad AgePink_boa for linking the Power 150 from its home page. It signals one more validation that marketing/business blogs are credible sources and should be taken seriously.
Sidebar: Thanks to Charlie Moran, Advertising Age, for the heads up on the link.

However, there are hundreds, if not thousands of talented biz bloggers who are not on the P-150 and probably will never make the list. Many are writing on niche subjects that attract a specific community. Some are men and some are women. There I said the "W" Word.

Kami Huyse calculated that of the 150 blogs only 13% are currently written by women. Chris Brown created this ultra cool graphic of the Power 150 Women. As of today Diva Marketing has the honor of #2 Power Blog written by a diva .. with Diva BL Ochman holding tight to #1.




Although all offer great content why these 20?  Elena Centor has a few ideas.

I must admit girl friend, some are a surprise to me. For example BBF C.B. Whittemore, who writes about the customer experience in the flooring industry, is #137 on the Power 150.  And my blog, Diva Marketing, which frequently is written in a funky 'girl friendly voice' is #2. C.B. began her blog June 2006 while Diva launched May 2004.

Two blogs that at first glance would seem unlikely candidates for the Power 150. Men and women make up both blogs' communities. I can only assume that common denominators include: relevant, enjoyable content that is easy to read and authors who reach out and encourage community.

20 women biz bloggers do not an entire community make .. not when there are thousands of smart women writing excellent content. Where are they?  This is a familiar conversation.  In fact it is very much like the one that we had at the first BlogHer conference in 2005. Elisa, Lisa and Jory stepped up to the challenge and created a series of vibrant conferences and along with a website for women bloggers.

Two years later Valeria Maltoni asked that same question. To help women find each other and to celebrate women bloggers BBF Valeria collected links to blogs written by divas. Earlier this week Valeria told me that her list was at 125 and growing. Toss of a pink boa Valeria!

Something interesting happened almost as soon as Valeria hit publish. The list turned into a meme that is being passed along with each blogger adding her favorite diva blog links.  What began as a women biz blogger list has morphed into a women blogger list. The fact that it is resonating with so women bloggers, and men as well, is as significant as the list itself.  The question why are there not more women on the Power 150 is almost an after thought right now.

The W List - or the magical list as some have called it - is a way for women to celebrate women .. a way for women to support women .. a way for women to be ourselves.

Divos you know I love you and Diva Marketing is open to all. Yes, great content is great content but  sometimes it's nice to have a GNO even a virtual one. It's not an exclusive party .. well gosh darn .. yes it is! .. but  I welcome you to celebrate with us .. join us with a cosmo or a Sam Adams or a Scotch and soda and toast to our joy. New friends are welcome .. divo or diva!

The following W Magical List is by no means the end list. It would be as, Jeneane would say, the bomb, if some smart diva could create a wiki to house the list.

Update: The W Magical List Of Women Bloggers Wiki
developed by Carolyn, A Woman of Purpose
created by you and you and you and you and you and you and you and All Diva Bloggers!

Please add your blog to the wiki. This is only a taste of what is happening/should be happening on the wiki.  Hopes are we will create 1 master list of magical women bloggers.

21 Century Collaborative by Sheryl Nussbaum-Beach 

45 Things by Anita Bruzzese

A day in an astrologer's life by Jacqueline Bigar

A Girl Must Shop by Megan Garnhum

A Little Pregnant by Julie

A Luminous Halo by Cicily Corbett

Alkamar by Susan Reid

Allied by Jeneane Sessum

A Look at Art & Design: by Lisa Mikulski still a great pair of legs by Angie McKaig

Ask Dr. Kirk by Dr. Delaney Kirk

Average Jane by Average Jane

Back in Skinny Jeans by Stephanie Quilao

Bag and Baggage by Denise Howell

BlogWrite for CEOs by Debbie Weil

Blogaholics by Arienna Foley

Biz Growth News by

Brain Based Biz by Dr. Robyn McMaster

Brain Based Business by Dr. Ellen Weber

Brand Sizzle by Anne Simons

Branding & Marketing by Chris Brown

Brazen Careerist by Penelope Trunk

Build A Better Blog by Denise Wakeman and Patsi Krakoff

Build a Solo Practice, LLC by Susan Cartier Liebel

Cafe 360 by Towanda

Career Goddess by Susan Guarnieri

Cheap Thrills by Ryan Barrett

Christine Kane by Christine Kane

Church of the Customer by Jackie Huba

CK’s Blog by CK (Christina Kerley)

Communication Overtones by Kami Huyse

Conflict coaching and resolution for the workplace by Dr Tammy Lenski

Confession of a Marketing Addict by Sunny Cervantes

Conscious Business by Anne Libby

Contentious by Amy Gahran

Conversation Agent by Valeria Maltoni

Conversations With Dina by Dina Mehta

Corporate PR by Elizabeth Albrycht

Creating Passionate Users by Kathy Sierra

Creative Curio by Lauren Marie

Crossroads by Evelyn Rodriguez

Cruel To Be Kind by Nicole Simon 

Customers Rock! by Becky Carroll

CustServ by Meikah David

Debbie Millman by Debbie Millman

Deborah Schultz by Deborah Schultz

Decent Marketing by Katherine Stone

GourmetStation Delicious Destinations by Donna Lynes-Miller,

Designers Who Blog by Cat Morley

Design Your Life by Ellen and Julia Lupton

Design Your Writing Life by Lisa Gates

Diary of Claudine Hellmuth by Claudine Hellmuth

Diva Marketing Blog by Toby Bloomberg

Do It Myself Blog by Glenda Watson Hyatt

Dooce by Heather B. Armstrong

Downshifting - by Anne Howe

Driving Traffic - Carol Krishner

Eie Flud by Heather by Elise Bauer

Email Marketing Best Practices by Tamara Gielen

Emily Chang - Strategic Designer by Emily Chang

Enter the Laughter by Marti Lawrence

Escape Blog by Melissa Petri

Escape from Cubicle Nation by Pamela Slim

eSoup by Sharon Sarmiento

Essential Keystrokes by Char

Every Dot Connectsby Connie Reece

EvilHRLady by Evil HR Lady

Expansion Plus by Sally Falkow

Fish Creek House by GP

First Light by Julie Keyser-Squires

Flooring The Consumer by CB Whittemore

Forrester’s Marketing Blog by Shar, Charlene, Chloe, Christine Elana, Laura and Lisa

Franke James by Franke James

Full Circle - Nancy White

Funny Business by Elena Centor

Fusion View by Yang-Amy Ooi

Get Fresh Minds by Katie Konrath

Get Shouty by Katie Chatfield

Getting Granular by Aimee Kessler Evans

Giant Jeans Parlour by Anjali

Great Presentations Mean Business by Laura Athavale Fitton

Hartsock Communications by Nettie Hartsock

Hey Marci by Marci Alboher

Hip art for playful hearts by Claudine Hellmuth

Horse Pig Cow by Tara Hunt

ifelse by Phu Ly

Illustration Friday by Penelope Dullaghan

In Women We Trust by Mary Clare Hunt

Inspired Business Growth by Wendy Piersall

Internet Geek Girl by Stephanie Agesta

Jane Geneva by Jane Geneva

J.T. O’Donnell Career Insights by J.T. O’Donnell

Jemima Kiss by Jemima Kiss

Joyful, Jubilant Learning by Rosa Say

Katya's Non-Profit Marketing Blog by Katya  Andresen

KDPaine's PR Measurement Blog by Katie Delahaye Paine

Kinetic Ideas by Wendy Maynard

Kristy T's Home Business Blog by Kristy T

Learned on Women by Andrea Learned

Mkgmd - le mag du marketing multidimentionnel by Christelle Alexandre

Lifeblog by anina

Lindsay Pollak by Lindsay Pollak

Lip-sticking by Yvonne DeVita

Little Red Suit by Tiffany Monhollon

Live The Power by Karen Lynch

Living A Passionate Life by Diane L Dunton

Liz Strauss at Successful Blog by Liz Strauss

Lorelle on WordPress by Lorelle VanFossen

Making Life Work for You by April Groves

Marketer Blog by Leslie Jump

Marketing To Women by Holly Buchanan

Mary Schmidt by Mary Schmidt

Manage to Change by Ann Michael

Management Craft by Lisa Haneberg

Managing With Aloha Coaching by Rosa Say

Mandarin Design Daily:The MEG Blog by Michelle Goodrich

Marketing Roadmaps by Susan Getgood

Media Influencer by Adriana Lukas

Mediation Mensch - Dina Beach Lynch

Misbehaving by Dana Boyd, Hilde Corneliussen, Caterina Fake, Meg Hourihan, Liz Lawley, Fiona Romeo, Dorothea Salo, Halley Suitt, Gina Trapani, Jill Walker

Moda di Magno by Lori Magno

Modite by Rebecca Thorman by Molly E. Holzschlag

Muddy Boots

Narrative Assets by Karen Hegman

Netdiver by Carole Guevin

On My Desk by Linzie Hunter

Orlando Avenue by Colleen Kulikowski

Peggy Payne's Boldness Blog by Peggy Payne

Poultry Discussion by Louise Manning

Presto Vivace Blog by Alice Marshall

Productivity Goal by Carolyn Manning

Purse Lip Square Jaw by Anne Galloway

Quality Service Marketing by Sybil Stershic

re:Invention by Kristen Osolind

Resonance Partnership by Marianne Richmond

Small Biz Survival by Becky McCray

Small Biz Trends by Anita Campbell

Small Failures: Sustainability for the Rest of Us by Jess Sand

Spare Change by Nedra Kline Weinreich

Susan Mernit’s Blog by Susan Mernit

Sweet|Salty by Kate Inglis

swissmiss by Tina Roth Eisenberg

Talk It Up by Heidi Miller

Tech Kitten by Trisha Miller

That’s What She Said by Julie Elgar

The Artsy Asylum by Susan Reynolds

The Blog Angel by Claire Raikes

The Brand Dame by Lyn Chamberlin

The Budgeting Babe by Nicole

the Constant Observer by Trish Grier

The Copywriting Maven by Roberta Rosenberg

The Engaging Brand by Anna Farmery

The Entrepreneurial MD by Philippa Kennealy

The Floozy Blog by Kate Coote

The Kiss Business Tool by Karin H.

The Krafty Librarian by Michelle A. Kraft

The Marketing Mix Blog by Ilse Benun

The Parody by Sasha Manuel

The Podcast Sisters 

this is by Rachel Andrew

Toddler Planet by WhyMommy

unstruc chitchat about information by Daniela Barbosa

Veerle’s blog 2.0 by Veerle

Virtual Women's Day Celebrations by Heidi Richards

Water Cooler Wisdom by Alexandra Levit

Wealth Strategy Secrets by Nicola Cairncross

What A Concept! By Sherry Heyl

What’s Next Blog by B L Ochman

Wiggly Wigglers authored by fellow Podcast Sister Heather Gorringe

Wonder Branding by Michele Miller

Worker Bees Blog by Elisa Camahort

Write Ideas Marketing by Andrea Morris

Ypulse by Anastasia Goodstein


Trackback url:

» The W Magical List of Women Bloggers from
Toby Bloomberg of Diva Marketing shares her picks of female bloggers on a list inspired by the Power 150 list. [Read More]

Tracked on Aug 17, 2007 4:14:15 PM

» Been Meaning to Publish the W List, So Here It Is from B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commentary.
Been meaning to post The W List of women bloggers, inspired by the AdAge Power 150 list. Here it is, and I'm proud to be included. A day in an astrologer's life by Jacqueline BigarA Girl Must Shop by Megan Garnhum A Little Pregnant by Julie A Luminous ... [Read More]

Tracked on Oct 2, 2007 5:08:22 PM


Awesome! Honored!! Could we fix the link to my site (it's munged both here and in the wiki). Thanks!!!

Posted by: Denise Howell on Aug 18, 2007 1:16:23 PM

Toby, thanks for adding this 'Dispute Diva' to an awesome list of thought leaders. I'm honored!

Dina Beach Lynch

Posted by: Dina Beach Lynch on Aug 18, 2007 3:19:02 PM

This has gone a direction I never expted, as wonderful things often do. Since Valeria launched the W List I have been without a computer (I am writing this from my Treo). Not to mention I am on maternity leave enjoying my 5-week-old daughter. Anyway, it has given me a few ideas on how to keep this going. I will post about it in a few days when I get my computer back. Thanks for keeping this going.

Posted by: Kami Huyse on Aug 18, 2007 6:18:52 PM

Hey, thanks for the list.

I'm 5 1/2 years blogging at Subterranean Homepage News.

Posted by: Sheila Lennon on Aug 19, 2007 12:39:53 PM

Toby, thanks so much for publishing the list, which I'm honored and still more than a little bit amazed to be included on.

And you're right, it is a meme, and a positive one. Great to have all of us out here supporting one another.

Be well!

Posted by: Anne Libby on Aug 19, 2007 7:36:35 PM

I loved the idea behind the W List but I wanted more information about each blog listed so I categorized and looked up descriptions of each blog.

Posted by: elysa on Aug 20, 2007 2:33:06 PM

This list is a great resource and I'm delighted to be on it. I'll try to be ever bolder and more creative in order to live up to the honor. Thanks, Toby.

Posted by: Peggy Payne on Aug 20, 2007 2:44:19 PM

thanks for looking out for all of us Toby.

Posted by: Sherry Heyl on Aug 20, 2007 2:48:05 PM

I just found your site from a post on blogsisters. What a great idea! I've just spent waaay too much time poking around the wiki. Could you please add me to your list? My blog is called "A Luminous Halo."


Posted by: Cicily Corbett on Aug 21, 2007 1:42:04 AM

I just found your site from a post on blogsisters. What a great idea! I've just spent waaay too much time poking around the wiki. Could you please add me to your list? My blog is called "A Luminous Halo."


Posted by: Cicily Corbett on Aug 21, 2007 1:42:58 AM

I just found your site from a post on blogsisters. What a great idea! I've just spent waaay too much time poking around the wiki. Could you please add me to your list? My blog is called "A Luminous Halo."


Posted by: Cicily Corbett on Aug 21, 2007 1:43:04 AM

I just found your site from a post on blogsisters. What a great idea! I've just spent waaay too much time poking around the wiki. Could you please add me to your list? My blog is called "A Luminous Halo."


Posted by: Cicily Corbett on Aug 21, 2007 1:43:09 AM

This list is a great resource. I am new to blogging and your list is DIVINE inspiration to me. I hope that one day, makes the list!

Thank you!

Posted by: Towanda on Aug 21, 2007 7:46:55 AM

Toby, thanks for the shout out. To be able to compile this list, your network is AMAZING! Looking forward to seeing you soon.

Take care,

Posted by: Sybil on Aug 21, 2007 8:17:29 AM

Wow - what a wonderful way to celebrate women bloggers and help spread the word about some of these great blogs. It is definitely an honor to be picked to be a part of this list. Thank you.

Posted by: Loricwr on Aug 24, 2007 11:42:11 AM

Don't forget Amanda and the Strumpette's...

Posted by: Ed O'Meara on Aug 26, 2007 6:03:39 PM

I have a couple of them for your list: and

thanks Toby!



Posted by: Lisa Nichols on Sep 23, 2007 10:05:45 AM

Hi. Please add me to your list of women bloggers. This is awesome. Thank you very much.

Mimi Lenox
Founder BlogBlast For Peace

Mimi Writes

BlogBlast For Peace

Dating Profile of The Day

Dona Nobis Pacem: The Peace Globe Posts

Thank you!

Posted by: Mimi Lenox on Sep 24, 2007 11:34:48 PM


Thanks for putting me on this list. It is humbling and I'm also not at all amazed by how many power women there are out there doing our thing to "blog the change we want to see in the world." Go women!

Posted by: Nettie Hartsock on Sep 28, 2007 3:42:23 AM

Thank you for a list.

Posted by: klimatyzacja on Nov 26, 2007 6:40:26 AM


Love your blog. I just started one and would appreciate inclusion. Thanks!

Victoria Skincare
Beautiful Skin...Brilliant Opportunities

Posted by: Victoria on Dec 28, 2007 12:43:07 PM

Nice topic
I have found two interesting sources ( and ) and would like to give the benefit of my experience to you.

Posted by: Natasha on May 24, 2008 10:35:45 AM

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