The W Magical List of Women Bloggers


Toss of a pink boa to Ad AgePink_boa for linking the Power 150 from its home page. It signals one more validation that marketing/business blogs are credible sources and should be taken seriously.
Sidebar: Thanks to Charlie Moran, Advertising Age, for the heads up on the link.

However, there are hundreds, if not thousands of talented biz bloggers who are not on the P-150 and probably will never make the list. Many are writing on niche subjects that attract a specific community. Some are men and some are women. There I said the "W" Word.

Kami Huyse calculated that of the 150 blogs only 13% are currently written by women. Chris Brown created this ultra cool graphic of the Power 150 Women. As of today Diva Marketing has the honor of #2 Power Blog written by a diva .. with Diva BL Ochman holding tight to #1.




Although all offer great content why these 20?  Elena Centor has a few ideas.

I must admit girl friend, some are a surprise to me. For example BBF C.B. Whittemore, who writes about the customer experience in the flooring industry, is #137 on the Power 150.  And my blog, Diva Marketing, which frequently is written in a funky 'girl friendly voice' is #2. C.B. began her blog June 2006 while Diva launched May 2004.

Two blogs that at first glance would seem unlikely candidates for the Power 150. Men and women make up both blogs' communities. I can only assume that common denominators include: relevant, enjoyable content that is easy to read and authors who reach out and encourage community.

20 women biz bloggers do not an entire community make .. not when there are thousands of smart women writing excellent content. Where are they?  This is a familiar conversation.  In fact it is very much like the one that we had at the first BlogHer conference in 2005. Elisa, Lisa and Jory stepped up to the challenge and created a series of vibrant conferences and along with a website for women bloggers.

Two years later Valeria Maltoni asked that same question. To help women find each other and to celebrate women bloggers BBF Valeria collected links to blogs written by divas. Earlier this week Valeria told me that her list was at 125 and growing. Toss of a pink boa Valeria!

Something interesting happened almost as soon as Valeria hit publish. The list turned into a meme that is being passed along with each blogger adding her favorite diva blog links.  What began as a women biz blogger list has morphed into a women blogger list. The fact that it is resonating with so women bloggers, and men as well, is as significant as the list itself.  The question why are there not more women on the Power 150 is almost an after thought right now.

The W List - or the magical list as some have called it - is a way for women to celebrate women .. a way for women to support women .. a way for women to be ourselves.

Divos you know I love you and Diva Marketing is open to all. Yes, great content is great content but  sometimes it's nice to have a GNO even a virtual one. It's not an exclusive party .. well gosh darn .. yes it is! .. but  I welcome you to celebrate with us .. join us with a cosmo or a Sam Adams or a Scotch and soda and toast to our joy. New friends are welcome .. divo or diva!

The following W Magical List is by no means the end list. It would be as, Jeneane would say, the bomb, if some smart diva could create a wiki to house the list.

Update: The W Magical List Of Women Bloggers Wiki
developed by Carolyn, A Woman of Purpose
created by you and you and you and you and you and you and you and All Diva Bloggers!

Please add your blog to the wiki. This is only a taste of what is happening/should be happening on the wiki.  Hopes are we will create 1 master list of magical women bloggers.

21 Century Collaborative by Sheryl Nussbaum-Beach 

45 Things by Anita Bruzzese

A day in an astrologer's life by Jacqueline Bigar

A Girl Must Shop by Megan Garnhum

A Little Pregnant by Julie

A Luminous Halo by Cicily Corbett

Alkamar by Susan Reid

Allied by Jeneane Sessum

A Look at Art & Design: by Lisa Mikulski still a great pair of legs by Angie McKaig

Ask Dr. Kirk by Dr. Delaney Kirk

Average Jane by Average Jane

Back in Skinny Jeans by Stephanie Quilao

Bag and Baggage by Denise Howell

BlogWrite for CEOs by Debbie Weil

Blogaholics by Arienna Foley

Biz Growth News by

Brain Based Biz by Dr. Robyn McMaster

Brain Based Business by Dr. Ellen Weber

Brand Sizzle by Anne Simons

Branding & Marketing by Chris Brown

Brazen Careerist by Penelope Trunk

Build A Better Blog by Denise Wakeman and Patsi Krakoff

Build a Solo Practice, LLC by Susan Cartier Liebel

Cafe 360 by Towanda

Career Goddess by Susan Guarnieri

Cheap Thrills by Ryan Barrett

Christine Kane by Christine Kane

Church of the Customer by Jackie Huba

CK’s Blog by CK (Christina Kerley)

Communication Overtones by Kami Huyse

Conflict coaching and resolution for the workplace by Dr Tammy Lenski

Confession of a Marketing Addict by Sunny Cervantes

Conscious Business by Anne Libby

Contentious by Amy Gahran

Conversation Agent by Valeria Maltoni

Conversations With Dina by Dina Mehta

Corporate PR by Elizabeth Albrycht

Creating Passionate Users by Kathy Sierra

Creative Curio by Lauren Marie

Crossroads by Evelyn Rodriguez

Cruel To Be Kind by Nicole Simon 

Customers Rock! by Becky Carroll

CustServ by Meikah David

Debbie Millman by Debbie Millman

Deborah Schultz by Deborah Schultz

Decent Marketing by Katherine Stone

GourmetStation Delicious Destinations by Donna Lynes-Miller,

Designers Who Blog by Cat Morley

Design Your Life by Ellen and Julia Lupton

Design Your Writing Life by Lisa Gates

Diary of Claudine Hellmuth by Claudine Hellmuth

Diva Marketing Blog by Toby Bloomberg

Do It Myself Blog by Glenda Watson Hyatt

Dooce by Heather B. Armstrong

Downshifting - by Anne Howe

Driving Traffic - Carol Krishner

Eie Flud by Heather by Elise Bauer

Email Marketing Best Practices by Tamara Gielen

Emily Chang - Strategic Designer by Emily Chang

Enter the Laughter by Marti Lawrence

Escape Blog by Melissa Petri

Escape from Cubicle Nation by Pamela Slim

eSoup by Sharon Sarmiento

Essential Keystrokes by Char

Every Dot Connectsby Connie Reece

EvilHRLady by Evil HR Lady

Expansion Plus by Sally Falkow

Fish Creek House by GP

First Light by Julie Keyser-Squires

Flooring The Consumer by CB Whittemore

Forrester’s Marketing Blog by Shar, Charlene, Chloe, Christine Elana, Laura and Lisa

Franke James by Franke James

Full Circle - Nancy White

Funny Business by Elena Centor

Fusion View by Yang-Amy Ooi

Get Fresh Minds by Katie Konrath

Get Shouty by Katie Chatfield

Getting Granular by Aimee Kessler Evans

Giant Jeans Parlour by Anjali

Great Presentations Mean Business by Laura Athavale Fitton

Hartsock Communications by Nettie Hartsock

Hey Marci by Marci Alboher

Hip art for playful hearts by Claudine Hellmuth

Horse Pig Cow by Tara Hunt

ifelse by Phu Ly

Illustration Friday by Penelope Dullaghan

In Women We Trust by Mary Clare Hunt

Inspired Business Growth by Wendy Piersall

Internet Geek Girl by Stephanie Agesta

Jane Geneva by Jane Geneva

J.T. O’Donnell Career Insights by J.T. O’Donnell

Jemima Kiss by Jemima Kiss

Joyful, Jubilant Learning by Rosa Say

Katya's Non-Profit Marketing Blog by Katya  Andresen

KDPaine's PR Measurement Blog by Katie Delahaye Paine

Kinetic Ideas by Wendy Maynard

Kristy T's Home Business Blog by Kristy T

Learned on Women by Andrea Learned

Mkgmd - le mag du marketing multidimentionnel by Christelle Alexandre

Lifeblog by anina

Lindsay Pollak by Lindsay Pollak

Lip-sticking by Yvonne DeVita

Little Red Suit by Tiffany Monhollon

Live The Power by Karen Lynch

Living A Passionate Life by Diane L Dunton

Liz Strauss at Successful Blog by Liz Strauss

Lorelle on WordPress by Lorelle VanFossen

Making Life Work for You by April Groves

Marketer Blog by Leslie Jump

Marketing To Women by Holly Buchanan

Mary Schmidt by Mary Schmidt

Manage to Change by Ann Michael

Management Craft by Lisa Haneberg

Managing With Aloha Coaching by Rosa Say

Mandarin Design Daily:The MEG Blog by Michelle Goodrich

Marketing Roadmaps by Susan Getgood

Media Influencer by Adriana Lukas

Mediation Mensch - Dina Beach Lynch

Misbehaving by Dana Boyd, Hilde Corneliussen, Caterina Fake, Meg Hourihan, Liz Lawley, Fiona Romeo, Dorothea Salo, Halley Suitt, Gina Trapani, Jill Walker

Moda di Magno by Lori Magno

Modite by Rebecca Thorman by Molly E. Holzschlag

Muddy Boots

Narrative Assets by Karen Hegman

Netdiver by Carole Guevin

On My Desk by Linzie Hunter

Orlando Avenue by Colleen Kulikowski

Peggy Payne's Boldness Blog by Peggy Payne

Poultry Discussion by Louise Manning

Presto Vivace Blog by Alice Marshall

Productivity Goal by Carolyn Manning

Purse Lip Square Jaw by Anne Galloway

Quality Service Marketing by Sybil Stershic

re:Invention by Kristen Osolind

Resonance Partnership by Marianne Richmond

Small Biz Survival by Becky McCray

Small Biz Trends by Anita Campbell

Small Failures: Sustainability for the Rest of Us by Jess Sand

Spare Change by Nedra Kline Weinreich

Susan Mernit’s Blog by Susan Mernit

Sweet|Salty by Kate Inglis

swissmiss by Tina Roth Eisenberg

Talk It Up by Heidi Miller

Tech Kitten by Trisha Miller

That’s What She Said by Julie Elgar

The Artsy Asylum by Susan Reynolds

The Blog Angel by Claire Raikes

The Brand Dame by Lyn Chamberlin

The Budgeting Babe by Nicole

the Constant Observer by Trish Grier

The Copywriting Maven by Roberta Rosenberg

The Engaging Brand by Anna Farmery

The Entrepreneurial MD by Philippa Kennealy

The Floozy Blog by Kate Coote

The Kiss Business Tool by Karin H.

The Krafty Librarian by Michelle A. Kraft

The Marketing Mix Blog by Ilse Benun

The Parody by Sasha Manuel

The Podcast Sisters 

this is by Rachel Andrew

Toddler Planet by WhyMommy

unstruc chitchat about information by Daniela Barbosa

Veerle’s blog 2.0 by Veerle

Virtual Women's Day Celebrations by Heidi Richards

Water Cooler Wisdom by Alexandra Levit

Wealth Strategy Secrets by Nicola Cairncross

What A Concept! By Sherry Heyl

What’s Next Blog by B L Ochman

Wiggly Wigglers authored by fellow Podcast Sister Heather Gorringe

Wonder Branding by Michele Miller

Worker Bees Blog by Elisa Camahort

Write Ideas Marketing by Andrea Morris

Ypulse by Anastasia Goodstein


Trackback url:

» The W Magical List of Women Bloggers from
Toby Bloomberg of Diva Marketing shares her picks of female bloggers on a list inspired by the Power 150 list. [Read More]

Tracked on Aug 17, 2007 4:14:15 PM

» Been Meaning to Publish the W List, So Here It Is from B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commentary.
Been meaning to post The W List of women bloggers, inspired by the AdAge Power 150 list. Here it is, and I'm proud to be included. A day in an astrologer's life by Jacqueline BigarA Girl Must Shop by Megan Garnhum A Little Pregnant by Julie A Luminous ... [Read More]

Tracked on Oct 2, 2007 5:08:22 PM


Great list, Toby! Thank you for including my site.


Posted by: Anita Campbell on Aug 17, 2007 12:02:38 AM

OMG...I am on a list?

Thanks Toby!


Posted by: Marianne Richmond on Aug 17, 2007 1:14:25 AM

Hey da Diva

Thanks so much for the whisk of the pink boa - I swear it was perfumed as it flashed past my nostrils! Appreciate the mention....... and here's to terrific women all doing and saying their thing!

Posted by: Philippa Kennealy on Aug 17, 2007 2:47:16 AM

Mazl tov to you and the rest of the Divas! It's an incredible list. Keep blogging, all of you!

Posted by: Geoff Livingston on Aug 17, 2007 5:08:46 AM

Thank you for the shout, Toby. I bow at every single person on this list and am honored to be part of it. As well, I bow at the resilience of all the writers and authors who have chosen a blog as a form of publishing.

One day at a time, alone and together, the thought leadership and inspiration you all provide are moving the needle to a more productive and interesting conversation.

Posted by: Valeria Maltoni on Aug 17, 2007 6:46:43 AM

The power of this list is the power we continue to create by adding to it and circulating it so others can see women helping other women cultivate their voice beyond their personal audience. It really is an inspiration and therein lies the magic (women helping women.) Thanks for keeping the list growing and going.

Posted by: Susan Cartier Liebel on Aug 17, 2007 7:05:25 AM

Thanks for spreading the magic of stardust to all!

Posted by: Robyn on Aug 17, 2007 8:49:53 AM

Wow, thanks so much Toby! What a great list. I just met a host of new divas to go on my reading list:)

Posted by: Katya Andresen on Aug 17, 2007 9:45:50 AM

Toby -- Thanks so much for including me! It appears that I have a wonderful reading list for this weekend!

Again, Thanks!

Posted by: Colleen Kulikowski on Aug 17, 2007 10:14:33 AM

And a toss of a pink, scented [nice build, Philippa] boa to you, Toby! What a wonderful way to continue the conversation around the W list. This BBF is humbled to be considered in the same sentence, let alone the same paragraph as my BBI [best blogger idol]. Thank you!

Posted by: C.B. Whittemore on Aug 17, 2007 10:39:27 AM

Pink Boas all around!! Thanks so much for sharing this. It's always so much fun to find a new link in my dashboard and I think the list is magical!! :)


Posted by: Holly Schwendiman on Aug 17, 2007 11:33:56 AM

You all continue to amaze me with your generosity of spirit. Pink boas scented with wonderful perfume from Philippa of course!

Geoff - thanks for adding to our fun. Drop me your mom's url and I'll add her to our list.

Posted by: Toby on Aug 17, 2007 11:36:30 AM

found you via google alerts! love your blog!

Posted by: claudine hellmuth on Aug 17, 2007 12:18:05 PM

Thanks for not just posting the list, but for adding some valuable insight into its importance and history as well! Thanks also for including me.

Posted by: Tiffany Monhollon on Aug 17, 2007 12:34:51 PM

What a terrific list, Toby...a number of folks I read now and a number more I'll have to check out.

Thanks for including me on the list...picture me fanning myself with my hands.


Posted by: Tammy Lenski on Aug 17, 2007 1:49:45 PM

Toby - Thanks for the link love. If a small group can change the world, this certainly could be the group. I am honored to be included.

P.S. Now we know what's making Atlanta so HOT!

Cheers! Mary

Posted by: Mary Clare Hunt on Aug 17, 2007 2:30:11 PM

Hi Toby! and thanks for including me in the list! writing in a really small niche, where most of the bloggers are male (insult, meet injury ;-) ) leaves me in a particualarly curious corner of the blogosphere. So, it's always great to see a little light shined my way :-)

Posted by: Tish Grier on Aug 17, 2007 3:34:05 PM

Thanks for including me in your list, Toby!

Posted by: Average Jane on Aug 17, 2007 4:11:17 PM

Hey Toby!
Took your lead -- though I am totally NOT tech savvy, the W List is at

Perhaps someone a bit more savvy than I can make it prettier, and more professional. But for now, I just couldn't keep up with the list, which is a great thing. It's really hitting the blogosphere big time! Ladies, you totally rock!

Posted by: Carolyn on Aug 17, 2007 7:29:01 PM

Carolyn - what can I say but WoW .. and toss of a pink boa to you! Thank you so much from every diva blogger. Please everyone clue your friends in that they have one more way to tell the world where to find great blogs written by amazing women.

Posted by: Toby on Aug 17, 2007 8:23:32 PM

Awesome! Honored!!! Could we fix the link to my blog (it be busted; on the wiki too). Many thanks!!!

Posted by: Denise Howell on Aug 18, 2007 5:26:15 AM

Fabulous article about the list. Yes, it has become magical. It's certainly more than a meme. The women who have passed on have made it so by the care with which they have handled it.

Thanks so much for celebrating the list! I'm feeling lucky to be in the company of women who can joyfully celebrate each other's strengths in such a lovely way.


Posted by: Liz Strauss on Aug 18, 2007 5:41:41 AM

Would love for you to include my site.

21st Century Collaborative


Sheryl Nussbaum-Beach

Posted by: Sheryl Nussbaum-Beach on Aug 18, 2007 7:32:42 AM

Greetings, Divas,

I have been writing motivational blogs since October. I work with individuals and organizations to release their potential. I would love to be added to your list of bloggers. Diane

Posted by: Diane L Dunton on Aug 18, 2007 10:46:38 AM

Toby, as this list grows, so grows the positive connections in the blogosphere and the world. If we all step up and say Thank you, when we should; if we all heap praise on others (like this) when we should; if we all just make it a goal to help each other, WOW... what CAN'T we accomplish?

Thanks for adding me to this outstanding list of talented women. Here are two more: and a fairly new one I think all will enjoy:

Hugs all around!

Posted by: Yvonne DiVita on Aug 18, 2007 10:56:38 AM

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