Traditions From The Peachtree Road Race

07/04/2007

There is a tradition in Atlanta that closes Peachtree Street every July 4th. The Peachtree Road Race.

What began as a simple family walk through the Buckhead and Midtown areas of Hot'lanta, has grown into a highly respected 10K race. The Peachtree, as we fondly call the Race, attracts champion runners from every corner of the globe.
Peachtree_road_race_2007_paula_2
However, at its heart, the Peachtree Road Race is still very much a people's race. Families and friends run together year after year to win one of the prestigous Peachtree Road Race t-shirts. Parties are held in the bars, restaurants and new condos that align the route from Lenox Square to Piedmont Park where people cheer the runners on their way.

This year Paula, who writes Astro Diva, not only continued her special tradition of running the Peachtree with her 17-year old daughter Lyndzey, but extended the mother-daughter team to include 12-year old sister Mackenize.

Traditions build memories, develop stronger relationships, provide stories to tell and help anchor the soul. My Fourth of July tradition .. making Johnny Depp Inspired Chocolat Ice Cream for Bobbi's (who runs the Peachtree too) let's-watch-fireworks-on-the-roof-of-a-midtown-condo and eat-junk-food-party.

Lessons Learned: Let's take our cue from the traditions inspired by the Peachtree Road Race and Paula, Lyndzey and Mackenzie. Traditions that you create with and for your customers can also build memories, develop stronger relationships, provide stories to tell and help anchor the soul. But traditions can be modified and made richer to include new people and ideas.

Sidebar: Thanks to Paula for modeling the cool 2007 Peachtree Road Race T-shirt!

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Comments

Toby,

We once were a tridition-rich country but as we Baby Boomers broke the extended family cultural connections by moving away, other traditions seem to have fallen by the roadside, as well. Thank you for reminding us of the value of traditions.

Posted by: Lewis Green on Jul 5, 2007 2:58:26 PM

Ah, Paula beat me to the modeling gig! I should have gotten you a pic of the t-shirt yesterday! You're 100% correct about the tradition element of the Peachtree. My wife's family has been running it continuously since its first year. Definitely a family tradition and something that everybody looks forward to. As Lewis says, thanks for reminding us about tradition!

Posted by: Joe Reger on Jul 5, 2007 3:35:23 PM

I wish I know more peoples that are runner. I could have quit smoking a long time ago. Why? Running and doing sports are the best way to keep you in shape and help you quit smoking; I think, because how can you smoke and run eh?

I live in ATL and to my chagrin and suprise, I don't even know about this tradition of Peachtree. Thanks for the new found knowledge. I think I live in a cave through all these years.

Posted by: BLOGMYWAY.org on Jul 6, 2007 6:54:14 AM

Lewis and Joe - wondering if there are any 'traditions' in the our virtual blog world.

Posted by: Toby on Jul 6, 2007 8:32:41 AM

Having traveled to Atlanta on many occasions I only have one question...which one of the countless streets, avenues, ways, boulevards, by-ways and hi-ways named 'Peachtree'? ;)

Sign me..."Sorry I am running late...I thought we were meeting on the other Peachtree."

Posted by: patmcgraw on Jul 6, 2007 9:36:08 AM

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