Diva Marketing Talks with C.B. Whittemore and Paul Chaney


Wind down your day with Diva Marketing's new live, internet radio show .. Diva Marketing Talks. 30-minutes. 2-guests. 1-topic related to social media marketing. Why? To help organizations understand social media marketing and how to join the conversation without getting blown-up. Can't join us live? The show morphs into a podcast!

Topic for July 24, 2007: The Verticals Get It - Using Social Media In B2B
Time: 6:30p - 7P Eastern
Guests: CB Whittemore, Solutia and Paul Chaney, Blogging Systems

Tonight Diva Marketing Talks focuses on how business-to-business can leverage social media. As C.B. says, "Paul talks real estate. I talk flooring. Our mission is to showcase how blogs and social media can be used effectively inside verticals." With C.B. and Paul at the mic we have the talent to build the foundation of a great B2B social media strategy .. from the floor up.

Cb_whittemore CB [Christine] Whittemore is the is director of in-store innovation for Solutia's Wear-Dated carpet fiber. formerly known as Monsanto. Not only does she hold a cool title, but she courageously exemplifies the word "innovation" for an industry that is not known for being a leader in 21c communications. She handles public relations, innovative marketing practices and any other projects that don't quite fit into easily describable confines. C.B. blogs at Flooring the Consumer

Paul_chaney Paul Chaney is one of the visionaries of social media. He began the first association for bloggers, opened the doors to the first company offering services by blog copywriters, wrote one of the first successful business blogs. And then was made an offer he couldn't refuse .. to help develop a social media company targeting the real estate industry. Paul puts his talents to work as Blogging Systems' Vice-President for Business Development and as Partner in newly-formed Nacht & Chaney Social Media Consulting. Along the way he managed to write a book - Reality Blogging Book too. Paul blogs at active rain.

Tips From The Diva Bag: The Verticals Get It - Using Social Media In B2B

From Paul Chaney

The Verticals Get It - Using Social Media In B2B

  • 1. Blog about what you know relative to the industry. There will come a point in time when you will reach the limit of your own knowledge. When that happens, reference tip #2.
  • 2. Read other industry-relevant blogs. The easiest way to do this is to subscribe to RSS feeds.
  • 3. Keyword-optimized posts written on a regular basis (minimum 3-5 times per week) will give you your best chance of increasing your presence in SERPs as well as establishing your credibility within the industry.

From C.B. Whittemore

  • It's a slow build.  Be steady, consistent and don't lose your focus.
  • Connect the new with the old to help demonstrate the value of the medium and the information available there.
  • Be contagious when you blog and when you explain what social media is/how to use it. 
  • It's about sharing your passion!

Next week, July 31 - Diva Marketing Talks Analytics with Marianne Richmond, Resonance Partnership and Peter Kim, Forrester Research.

Update: Diva Talks podcast is up on Blogtalkradio. CB and Paul were awesome. A warm welcome to our first caller, Ines Hegedus-Garcia from Miamism.


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Great Article. Really enjoyed it. Thanks!

Posted by: Michael Keenan on Jul 25, 2007 7:07:15 PM

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