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The Divas Of DC Put On A New Media Nouveaux Conference


A few weeks ago Geoff Livingston, The Buzz Bin, presented me with an opportunity that no self respecting Diva worth her Jimmy Choos could refuse.

New_media_noveaux_2 Geoff invited me to key note at the divine divas of Washington DC's Success In The City's New Media Nouveaux Conference - "How to make your audience fall in love with you, your message and your business." Click on to the site and you'll understand why I'm excited about talking social media with the SITC Divas.

Geoff Livingston, The Buzz Bin kicks off the morning with findings from his forthcoming book, Now Is Gone. The day unfolds with some of Metro DC's smartest marketers and bloggers -  Jill Stelfox, CEO of DefyWire Jenifer Cortner, CEO of EFX Media Sean Gorman, CEO of FortiusOne Jen Sterling, CEO of Hinge Alice Marshall, CEO of Presto Vivace Angela Drummond, CEO of Silo Smashers Brian Williams, CEO of Viget Labs Aaron Brazell (Technosailor), director of new media services at B5 Media Andrea Morris, LComm Consultant & principal at Write Ideas Marketing Jody Ruth, director, Washington, DC office of Redstones Qui Viaz, Ogilvy

A few details ..
Date: Friday, July 13 at
Time: 8a - 3p
Place: Tower Club, 8000 Towers Crescent Drive, Suite 1700, Vienna, VA

As a prelude to New Media Nouveaux Conference Geoff asked me a few questions about marketing and social media. For your reading pleasure, here's a snip from our interview.

Geoff: Why are so many businesses running towards new media?

Toby: Social media is more than a passive website strategy. The most beneficial aspect is the ability to engage directly with customers and other stakeholders. Social media opens the doors for businesses to listen to the unfiltered voices of their customers and to track those conversations.

Social media also provides opportunities for the people within the company to join in on those conversations and talk directly to customers. Taking an active role in creating a dialogue with customers about issues that they care about, at the moment in time when they care about those concerns, is the heart of new media marketing.

Geoff: What are your thoughts of the concept “participation is marketing?”

Toby: I love the concept. It adds an important dimension to an expanding, complex marketing tool bag. Sometimes it’s nice to reach for a paper sales sheet with just the facts. It’s also nice to know that there is an online communication resource: a bulletin board, blog, wiki, vlog, podcast, where additional information can be found including peer-to-peer feedback and a way to engage with the people in the company too.

So, Divas and Divos if you're in DC on Friday the 13th of July drop by .. I promise it will be very lucky day!

New Blogger Story Chapters


Stories__dog Blogger Stories is a special blog that I launched to tell the stories of how people have been touched by blogs, podcasts, vlogs and other online interactions. The virtual library has almost 90 "chapters" written by bloggers from all over the world.

The newest Blogger Stories chapters were contributed by two women who both share a common background. They began their careers in traditional print publishing. Innovators in their respective fields, BL Ochman and Patricia Skinner found that blogging provided freedom to publish when they wanted, where they wanted and what they wanted. Now they are passing along that knowledge and passion about social media to their clients.

BL Ochman: What's Next Up Blog
Patricia Skinner: Marketingmou - the blog

Never know were a blogger story will land. Bob Walsh highlights Blogger Stories in his book Clear Blogging - Chapter 1 Why Blog.

"One fascinating viewpoint into how blogging has changed people is the site Blogger Stories."

Blogger Story Tellers included: Pamela Slim, David Armano, Nedra Klein Weinreich, Holly Buchanan, Yvonne DiVita, Nick Jacobs and Ed Garsten.  Bob forgot to credit the author .. but that's okay .. still love you anyway.* Read Bob Walsh's Blogger Story.

Sidebar: The graphic is the cover from Stories For Your Dog. Specially chosen with Benny Bix Ochman Labradoodle in mind.

Update: *Thanks Bob for your kind post.

Impact of Social Media


For your Sunday reading pleasure ...

In her iMedia Connection article, What Kills A Social Media Campaign, BL Ochman cuts to the chase in her analysis of how 7 major brands: Ford, Wal-Mart, Microsoft, Sony, Dell, Netflix and Lego are entering social media marketing.

If you're still not quite sure if consumer generated media impacts brand perception, as well as the bottom-line, just ask CompUSA.  Jackie Huba tells the story at Church of the Customer.

Now if I were Twittering I'd add - off to walk Max. ttly.

Too Late For Cake


I think I missed the cake and champagne but it's never too send virtual Happy Belated Birthday wishes to two of my Favorite Divos! And the Ultimate Diva!

Birthday_2 Wayne Hurlbert, Blog Business World

David Reich, My 2 Cents

Jeneane Sessum, Allied

Friday Fun: Just A Laugh


Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

Laughter How has your week been? Mine was hot hot hot and looong. I'm looking forward to chillin' and sharing an adult beverage or two with friends. Does any one remember the old stand-up comics Abbott and Costello? Today's Friday Fun is a techie version of their famous  "Who's On First" routine. To jump-start your weekend here's a bit of humor because sometimes it's good just to laugh.

The scene: Costello calls to buy a computer from Abbot.

Abbott: Super Duper computer store. Can I help you?
Costello: Yes. I'm setting up an office in my den and I'm thinking about buying a computer.
Abbott: Mac?
Costello: No, the name's Lou.
Abbott: Your computer?
Costello: I don't own a computer. I want to buy one.
Abbott: Mac?
Costello: I told you, my name's Lou.
Abbott: What about Windows?
Costello: Why? Will it get stuffy in here?
Abbott: Do you want a computer with Windows?
Costello: I don't know. What will I see when I look at the windows?
Abbott: Wallpaper.
Costello: Never mind the windows. I need a computer and software.
Abbott: Software for Windows?
Costello: No. On the computer! I need something I can use to write proposals, track
expenses and run my business. What do you have?
Abbott: Office.
Costello: Yeah, for my office. Can you recommend anything?
Abbott: I just did.
Costello: You just did what?
Abbott: Recommend something.
Costello: You recommended something?
Abbott: Yes.
Costello: For my office?
Abbott: Yes.
Costello: OK, what did you recommend for my office?
Abbott: Office
Costello: Yes, for my office!
Abbott: I recommend Office with Windows.
Costello: I already have an office with windows! OK, let's just say I'm sitting at
my computer and I want to type a proposal. What do I need?
Abbott: Word.
Costello: What word?
Abbott: Word in Office.
Costello: The only word in office is office.
Abbott: The Word in Office for Windows.
Costello: Which word in office for windows?
Abbott: The Word you get when you click the blue "W".
Costello: I'm going to click your blue "w" if you don't start with some straight
answers. What about financial bookkeeping? You have anything I can track
my money with?
Abbott: Money.
Costello: That's right. What do you have?
Abbott: Money.
Costello: I need money to track my money?
Abbott: It comes bundled with your computer.
Costello: What's bundled with my computer?
Abbott: Money.
Costello: Money comes with my computer?
Abbott: Yes. No extra charge.
Costello: I get a bundle of money with my computer? How much?
Abbott: One copy.
Costello: Isn't it illegal to copy money?
Abbott: Microsoft gave us a license to copy Money.
Costello: They can give you a license to copy money?
Abbott: Why not? THEY OWN IT!

A few days later:

Abbott: Super Duper computer store. Can I help you?
Costello: How do I turn my computer off?
Abbott: Click on "START"

Here's the original stand-up bit. Well worth a click to view. What did we ever do without YouTube?

Sometimes Friday Fun has a few Lessons Learned: Keep in mind that especially in our virtual text communities the canvas might be the software platform but we paint with words (unless you are David Armano - smile). As we continue to reach a global audience and build relationships with people from different cultures, as Who's On First demonstrates so well, words can muddy your ideas. Open Comments are a good way to ensure people can ask questions if they're confused. Keep in mind if one person doesn't understand there are probably others who don't as well.

Astrologybusiness astrology for fun -
from The Astro Divas Paula Dare & Donna Page

With the planet Uranus in a prominent position this week being flexible with your plans is in order. Uranus likes to throw a curve ball to keep us on our toes by having our expectations of outcomes challenged.

This week is an excellent time to accomplish as much done as possible; the moon conveniently changes signs every other morning helping the week to fly by. Changing emotions and ideas will be the norm, now is not the time to expect a rock solid decision or point of view on anything. In fact it is time to consider other concepts and different approaches towards business. The paradox is a plethora of new ideas and different options in our business and marketing strategies floods our consciousness yet soon another influence approaches that demands an assessment and cutting back.

The moon is in Aries for the weekend which helps us zip through mundane chores. This is a good week for social engagements that will develop into business partnerships. Wednesday and Thursday the sun and moon are in Gemini, an excellent time to connect with people that can give you useful information and new contacts.

Blogs Are Not Social Media


Nope, Girlfriend, blogs are Not social media .. unless you add s-o-c-i-a-l.

Stop Word of caution. Adding s-o-c-i-a-l to blogs may prove hazardous to your life. Talk to my friend CK who had more than enough friends, thank you very kindly. So CK adds s-o-c-i-a-l to her blog and what happens? You guessed it. Now she has more friends. Turns out that is just fine with CK.

To understand that real friends can develop through blogs please read CK's story of how her BBF friend Drew McLellan coordinated a surprise memorial for CK's mom: The Momma Tree. I told the Momma Tree story to my friend Polli who told me that all of a sudden blogs  clicked for her. She "got" the side of how people "typing in the dark" can come together to create global friendships.

As amazing as CK's story is, similar relationships are happened all over the blogosphere ..  from bloggers in New England like Lewis Green and KD Paine and to Rajesh and Arun in India. But hold on .. what does this have to do with business or marketing you may ask. I'll borrow a comment I left for on a CK post ..

Many people don't understand how the internet works as a catalyst to build relationships which can lead to friendships which can evolve into a community.

Why is that important from a business perspective? Simple. People like to do business with people they like. (That extends to brands.) Building a business community is not necessarily about singing Kumbaya but expanding a resource network.

How do you do coffee with Luc or Philippe or Kris from Belgium or Nettie and Connie in Texas when you're on opposite sides of the world?  CK and Drew to the rescue .. drum roll please .. you host a Bs08_2 Blogger Social and invite your friends to the biggest bloggy bash ever. More on CK's Blog including a survey where you can give your feedback on places and dates.

Me? I'm voting for a cruise and looking forward to Belgium chocolates from Philippe and Luc and Kris. 

Friday Fun: Can You Help Olivia, Please?


Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

Olivia_king This Friday Fun is dedicated to a very special young lady - Olivia King. Olivia is a typical kid. She's 10, loves school, her friends, her dogs and recitals. She lives in a suburb north of Atlanta. And she's pretty cute too.

But Olivia King is not your average 10-year old. She has Cystic Fibrosis. She needs a liver transplant. Her mom Barb and dad Dean are writing Olivia's story at www.caringbridge.com type oliviaking (no spaces).

Her friends are planning a fund raiser - Olivia King Shoot Out Golf Tournament - which is part of The American Challenge Golf Tour. This is a Pro-AM tournament  where you can play with a Pro. 18 Hole Qualifier-9 Hole Elimination Shoot Out. Top ten finishers qualify for Shoot Out competition.

Date: July 7th, 2007
Time:  8:00a
Place: Orchard Hills Golf Course Newnan, GA
1st Place Prize: $2000.00 (based on 22 entries)

For more information please contact the tour office 817-232-1773. Sponsorships are available too.

Update Donation Information. Your Kindness Will Help Olivia Raise $185,000*.

Helping Hands Ministry, Inc.
(a Non-Profit 501 (c)3 Organization)
P.O. Box 337 or 135 Main St.
Tallulah Falls, GA 30573
Tel. 706-754-6884
Donations Are Tax Deductible
Mark all donations to the "Olivia King Fund".

Note: Helping Hands does not have the ability for online donations. Helping Hands takes 8% of donations. If you don't care about the tax break and want to make an online donation please go to Mom Barb's PayPal Account. Use [email protected] as the email code. Or use the cool, nifty ChipIN widget that Carol Krishner kindly created. See Diva Marketing's right side bar.

*Insurance will not cover the total cost of Olivia's medical care.

We do a lot of talking about building community and relationships through social media. I'm shouting out to the Atlanta Blogger Community ..
Jeneane Sessum, Allied
Scott Burkett, Pothole on the Infoham
Carol Krishner, Driving In Traffic

Ken Leebow, Ken Leebow's Business Card for the 21st Century

Sherry Heyl, An Enterpreneur's Journey
Kevin Howard, Narcissistic Graffiti
Chris Bosese, Chris Boese's Weblog
David Coustan, Earthling

Timothy Moenk, continuous partial attention
Anne Simons, Brand Sizzle

Marilynn Mobley, Remain Relevant in Change
Joe Reger, Joereger.com

Dana Blankenhorn, Dana Blankenhorn and the War Against Oil
Ken Shigley, Atlanta Injury Law & Civil Litigation Blog
Bill Nussey, Email Marketing Strategy
John Waddy, Twentysix2 Marketing Blog

Jed Fearon - Comedian
Jay M. Bernhardt, Health Marketing Musing
Mike Schinkel's Miscellaneous Ramblings

Jeff Haynie,Introspection
Jeff Hilimie, Spunlogic Blog
Grayson,The Spacey Gracey Review
Amber Rhea, Georgia Podcast Network

Dan Greenfield,Bernaise Source
Deanna Sutton,Clutch Magazine
Joel Nunez, HonestyBlog
Lance Weatherby, Forces of Good
Paul Stamatiou.com
The Gang at Arketi Group, Business-to-Business Marketing News

j. brotherlove, the brotherlove.com 
Stephen Fleming, Academic VC
Joe Kaufman Koufman, Gumbo Show With Joe

Sorry Joe! By the way Joe broadcasts a mean New Orleans style music show Tuesday nights.
Sandi Karchmer Solow, Marketing Though The Clutter

 .. to join together to spread the word to friends, family, neighbors, colleagues and anyone else about this from the heart project. Mom Barb is in the process of setting up an online donation site. If you have any ideas about how to help an awesome kid please drop a comment. Perhaps a mention on your blog or an email to your network?  And if you have a suggestion on how to bring smiles to a little girl who is going through what no child should have to endure that would be great too.

Local News .. 11Alive coverage of Olivia King .. video and article.

Sidebar: Atlanta Bloggers, if you'd like your name added to this list, which seems to be turning into a "Where Are The Atlanta Bloggers?" let me know.

Update: Thanks for the link love!
Scott Burkett  Sherry Heyl Carol Krishner Lance Weatherby Lewis Green

Update: With the inclusion of Helping Hands Ministry, Inc. coordinating tax deductible donations to the "Olivia King Fund" this raises efforts beyond the local Atlanta effort. I know bloggers have huge hearts, so I'm reaching out to y'all to help raise $185,000 for one sweet kid. If you've stumbled on Diva Marketing through the search engines or links, don't be shy .. you can help Olivia too.

What are you giving your dad this Father's Day? I bet he doesn't need one more tie. How about a donation in his name that will help a little girl give her dad more hugs?


Astrology business astrology for fun -
from The Astro Divas Paula Dare & Donna Page

Are you feeling lucky this morning? There is a lovely Mars trine Jupiter aspect on Mon. – 6/4. This is considered a very favorable and lucky aspect. It’s also a very good time to grow your business. You’ll likely feel energetic and ready for action. Trust in your own level of knowledge to know not to fall for a scheme. If the chance is something well thought out and grounded, you just might want to go for it.

On the other hand, the following day on Tues., Venus enters Leo and that spells PARTY, PARTY. The kids are out of school and summer vacations are beginning. So that great idea to grow your business that you had yesterday may feel like too much work.

Try to stay focused on work. Just make sure to make social plans for the weekend. The planet of love also loves drama and is starved for affection and craves attention. So if you don’t make plans for the weekend, you just may get the cold shoulder from your partner. You’ll unlikely get away with any excuse. Your partner will know if you’re coming from the heart, so don’t even try being nice if you truly don’t mean it.  Venus has a long time in Leo, except about 3 weeks in July and Aug. It enters Virgo Oct. 8. If you haven’t had a vacation in a long time, treat yourself to one.

Sidebar: Noticed that my friends at BlogHer have added an astrology blogger. The Astro Divas, Paula and Donna, are going on year 2 of writing about business astrology on Diva Marketing.  They'd appreciate your feedback. Is this something you enjoy? Should Astro Divas continue? Let us know your thoughts and ideas. Thanks!