Blogs Are Not Social Media


Nope, Girlfriend, blogs are Not social media .. unless you add s-o-c-i-a-l.

Stop Word of caution. Adding s-o-c-i-a-l to blogs may prove hazardous to your life. Talk to my friend CK who had more than enough friends, thank you very kindly. So CK adds s-o-c-i-a-l to her blog and what happens? You guessed it. Now she has more friends. Turns out that is just fine with CK.

To understand that real friends can develop through blogs please read CK's story of how her BBF friend Drew McLellan coordinated a surprise memorial for CK's mom: The Momma Tree. I told the Momma Tree story to my friend Polli who told me that all of a sudden blogs  clicked for her. She "got" the side of how people "typing in the dark" can come together to create global friendships.

As amazing as CK's story is, similar relationships are happened all over the blogosphere ..  from bloggers in New England like Lewis Green and KD Paine and to Rajesh and Arun in India. But hold on .. what does this have to do with business or marketing you may ask. I'll borrow a comment I left for on a CK post ..

Many people don't understand how the internet works as a catalyst to build relationships which can lead to friendships which can evolve into a community.

Why is that important from a business perspective? Simple. People like to do business with people they like. (That extends to brands.) Building a business community is not necessarily about singing Kumbaya but expanding a resource network.

How do you do coffee with Luc or Philippe or Kris from Belgium or Nettie and Connie in Texas when you're on opposite sides of the world?  CK and Drew to the rescue .. drum roll please .. you host a Bs08_2 Blogger Social and invite your friends to the biggest bloggy bash ever. More on CK's Blog including a survey where you can give your feedback on places and dates.

Me? I'm voting for a cruise and looking forward to Belgium chocolates from Philippe and Luc and Kris. 


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In my earlier post (and press release) about our award for a marketing campaign for a CPA firm that includes a blog, I used the term social media a couple times. I even used the term related to recruiting. gasp So what does social media have to do with... [Read More]

Tracked on Jun 12, 2007 11:38:57 PM


Hello Toby,

Yes, we'll bring chocolates (Belgian "pralines") and Belgian cookies (speculoos).

The cruise is a fantastic idea!

Posted by: Philippe on Jun 8, 2007 1:42:06 AM

It's all about building relationships, whether it's a blog (virtual) or a business.

In business, we want to do business with people we like, but first we have to build that relationship. You and I are a perfect example Toby. Never have we met but we talk to each other often, both online and off. If I ever get a client who can use your services, guess who I will call? Yep! You.

Posted by: Lewis Green on Jun 8, 2007 10:45:00 AM

Toby, you and I have been wanting to have a face-to-face meeting for months! It's gonna happen one of these days.

I am sooooo in love with the cruise idea. **note to self: start saving those pennies now**

Posted by: Connie Reece on Jun 8, 2007 11:33:10 AM

Fabulous post, doll (yes, you are a doll in addition to a DIVA). I am humbled and lifted by the friends I have made through blogging...and many colleagues, too. I've been so fortunate to meet so many in person so I'm hoping that the idea works for us to get together and a cruise is a dandy idea--you're so smart.

Posted by: CK on Jun 8, 2007 2:30:28 PM

Philippe - as if we needed even more of an incentive, but Belgian pralines and cookies .. who could resist?

Lewis - Your comment goes to the heart of what makes social media marketing so powerful. sounds like we should be writing social media case studies; since they would be 'ours' that qualifies for 'bloggy.'

Connie - it will happen girlfriend, perhaps at BS '08 eating Belgium cookies!

CK - You inspire so many with your generosity. With the energies that you, Drew and so many other friends bring this is going to be one rockin' bash!

Posted by: Toby on Jun 8, 2007 4:31:32 PM


Thanks for sharing the Blogger Social '08 info with everyone. It's going to be quite the rockin' party!

As for CK's tree you know (as one of the people who was in on the project) that when a friend is really doesn't matter where you met the friend.

And that is the power of the human spirit. Through a computer screen or across from a cup of coffee. The heart doesn't know the difference.


Posted by: Drew McLellan on Jun 8, 2007 11:39:31 PM

I didn't start blogging for social reasons, but that's been a definite and unexpected bonus.

Posted by: David Reich on Jun 8, 2007 11:48:56 PM

Hey Toby,

I have had so many amazing things happen to me, because of the blog that I could do a post just on that :).

Cheers and keep enjoying.

Posted by: Rajesh on Jun 10, 2007 6:20:48 AM

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