Blow Out The Candles


1095 days = 3 years = the number of days that Diva Marketing (Blog)Diva_birthday has been part of the exciting social media marketing conversation.

Little did I know when the I tenuously hit the publish button on May 19, 2004 it would be the beginning of an adventure that would ..
>bring a new passion into my life
>change the direction of my business
>provide opportunities to make new friends from all corners of the globe
>bring me a coast-to-coast tour of the U.S. of A
>and even bring a bit of fame in terms of being quoted in many main stream media pubs and highlighted in the best seller book on blogs - Naked Conversations by Shel Israel and Robert Scoble. Still waiting for the fortune part to kick-in. (wink)

In their book, Shel and Robert ended our "conversation" with the remark -

"In our vision, blogging changes marketing more than marketing changes blogging."

In the three years I've been involved in business blogging I believe that Both have occurred.

Marketing is morphing into a more conversational, customer-focused discipline. While at the same time blogging is becoming more strategic with a focus on supporting business outcomes. - Toby Diva Marketing

Yes, I do believe you can have an authentic, honest, transparent conversation using social media tactics and be accountable to goals and objectives.

Thanks to Merrill Dubrow, CEO blogger from M/A/R/C, a BBF and a BBBF (before BBF), for the gift of our interview.

Please help me blow out the candles of Diva Marketing's virtual cupcake Birthday_cupcake and make a wish for the continued evolution of this emerging industry.  From the bottom of my heart, thanks to You for joining me in the conversations of this exciting new world. Looking forward to what is next in our adventure.

Update: Diva Marketing shares May Blog Birthday celebrations with BBFs CK, CK's Blog, Jody DeVere of Ask Patty and Josh Hallett, Hyku. Any other May Blog Bebes?


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HAPPY ... HAPPY ... HAPPY blog birthday to you and your blog! Three years of consistent posting is no easy feat. Here's to your next three!

Posted by: Easton Ellsworth on May 19, 2007 11:30:33 AM

Congrats and happy blogiversary. Keep up the great work.

Andrew Careaga

Posted by: Andrew on May 19, 2007 12:56:21 PM

Congrats! 3 years shows real dedication and passion - keep up the great work!

Posted by: Steve Woodruff on May 19, 2007 3:23:08 PM

Happy blog anniversary Toby and good to have 'met' you.

- Kris (a long time reader)

Posted by: Kris Hoet on May 19, 2007 3:36:02 PM

Toby, happy blogiversary! It's been a privilege to have a conversation with you via your blog.

Posted by: Connie Reece on May 19, 2007 5:23:29 PM

Congratulations! Your blog keeps getting better and better. :)

Posted by: Jane on May 19, 2007 5:30:42 PM

Three years! And I thought my three months was a big deal.

Congratulations, Toby.

Posted by: David Reich on May 19, 2007 5:53:19 PM

Diva you are to die for. Best of all...having met you several times...I can attest to what a warm, sincere, excited and genuine person you are. You really do hearten me and I'm better for knowing you. Believe it. As I tell everyone, if there's one word to describe the diva, it's "warm". I can't help that I want to hug you so much.

Thank you for your contributions--never leave us!

Posted by: CK on May 19, 2007 8:57:20 PM

Congrats Toby. You've inspired many people (myself included) over your three years. Your dedication shines through. All my best!

Posted by: Matt Dickman on May 19, 2007 9:04:55 PM

Oh, Toby, most gracious Diva, happiest of blog-anniversaries! Congratulations on the past 3 years, and here's to an unbelievable additional 3+ years. I love your writings and am thrilled to have met you in person. See you again very soon!

Posted by: C.B. Whittemore on May 19, 2007 10:01:56 PM

Toby: Wow, three years. That's unbelievable! What a treat is was getting to meet you in NYC. I can only hope that our short time together was the first of many more chats. Keep it going for many more multiples of three! Best wishes...

Posted by: Mark Goren on May 19, 2007 10:07:30 PM

Toby, the blogosphere is a kinder and more intelligent place thanks to your hostings of postings. This deserves a 3-olive martini. Cheers!

Posted by: Mary Hunt on May 19, 2007 11:55:29 PM

Agree with the other commenters Toby, you are truly one of the leaders in this space, congrats on the Blogging BDay!

Posted by: Mack Collier on May 20, 2007 12:00:33 AM

You rock! Congrats for three years of writing the blog that sets the standard for the rest of us.

Posted by: Marianne Richmond on May 20, 2007 2:23:54 AM

...and the Diva Marketing Blog has so contributed to that change. Here's to great times ahead Toby!



Posted by: Rajesh on May 20, 2007 9:07:33 AM

Congratulations Toby. I am happy to count myself as a loyal reader.

Posted by: Lewis Green on May 20, 2007 10:44:06 AM


Happy birthday to YOU and the Diva Marketing Blog! I tip my glass to you and wish you another year of interesting and insightful blogging.

Thank you for all your support this past year! The Ask Patty blog turns one Monday May 21st and you helped Patty get her blogging wings early on. Thank you, thank you, thank you...

Jody DeVere, Inc.

Posted by: Jody DeVere on May 20, 2007 11:19:02 AM

Congrats on three big years-you make it seem so interesting and fun I am edging ever closer to deciding I could do it too!! Here's to many more ...

Posted by: POLLI on May 20, 2007 1:19:58 PM

Happy Big THREE! Wow! That is truly senior in blog years. Sincere congrats, Toby.

Posted by: Ann Handley on May 20, 2007 4:18:10 PM

Buon Compleanno, Diva. Three years is usually when we master a language -- and your mastery of this space shows in every post. Conversations change our brains, and sometimes our minds too.

I agree with you, blogs have changed marketing and at the same time, marketing is changing blogs. Change is good.

Posted by: Valeria Maltoni on May 20, 2007 8:06:36 PM

I'm overwhelmed by your blog birthday wishes and kind words. Toss of a pink boa to all!

Posted by: Toby on May 20, 2007 9:58:17 PM

Toby/ Diva- Wow, three years? Amazing. Simply amazing. I can only imagine what kind of catalog of wonderful thoughts and dialogs are compiled inside the "walls" of this blog. College courses should be taught with this blog as part of the curriculum (if they aren't already).

I thank you for what you have done with this space. Your blog was one of the first marketing blogs I ever found when I started blogging almost 2.5 years ago. It is no exaggeration to proclaim that finding you and your blog changed my life- sincerely. I'd never really considered myself or the things I was doing with my blog to actually be "marketing" and then I learned a lot by coming here and reading and commenting. I've certainly gotten more and more involved in marketing, to say the least, and blogging is now a major part of my world and what I do. Much of that has a lot to do with you and how gracious you have been to a simple, humble (yet terribly self-promoting... ;-}) bike nerd. Many of the conversations we've had, both here and via email (and even in person) have really educated me and validated many of my thoughts. It is no leap of belief to say that I owe so very much to you.

So on your third blog birthday, I want to wish you the very best for many more years of sharing, educating, growing, asking, learning and virtual cocktails! I really do hope you make it back out to San Diego so we can have a real cocktail and more great conversation.

Much love and well wishes!


Posted by: Tim Jackson on May 21, 2007 12:01:38 AM

Hey Diva Toby

A terrific birthday wish for three great years - may the journey continue to be spicy, rich and full of your special zest!

The world needs divas like you.

Posted by: Philippa Kennealy on May 21, 2007 1:36:23 AM

Toby, congrats and happy blogversary! You continue to inspire more than you know... and what a legacy you have, including bringing me and many others into the blogosphere.

Posted by: Sybil on May 21, 2007 10:04:13 AM


Happy Blog B-Day! I've enjoyed getting to know you online and off. Best wishes and here's to another three years!

Posted by: Fard Johnmar on May 21, 2007 12:01:00 PM

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