Social Media Challenges In India


On December 18th in the year 2006 Jeremiah Owyang, Web Strategy By Jeremiah, posted the following:

2006 was about “What is social media” and “Why does it matter”. Business blogging, flogs, podcasting and second life were the hot topics.

2007 is about “How do I deploy social media”. Companies will start to integrate Social Media upand down and side to side in the organization, both externally as well as internally.

Toby_impact_article_1_07_5 That might be true in the United States, but in some countries the conversation has not reached that level. In some countries business bloggers have just begun their work to position social media as a credible marketing strategy. In some countries the adventure is just beginning.

Rajesh Lalwani, BlogWorks, has made it his personal mission to educate the Indian business community about the importance of social media. To begin that job Rajesh launched a discussion series, Blog the Talk, that features the best of learning from the blogosphere and otherwise, through panel discussions, talks and one-on-ones – mostly conducted online.

A few weeks ago I had the distinct honor and pleasure of joining several prominent Indian business leaders - Govindraj Ethiraj, New Media Editor for Business-Standard who also writes the popular blog  Dateline Bombay - A Reporter's Tale ; and Anurag Batra, Editor in Chief & Managing Director of the exchange4media Group - for the launch conversation - Blog the Talk 1- Impact of blogs and social on business & marketing in India!

Rajesh posted a transcript and the comments are revealing .. reinforcing that in India people are taking the initial steps in understanding the possibilities of social media.

  • Possibly the first time that such a debate as been sparked with the marketeer in mind.
  • I do believe India is ready for the Blog revolution, if only brand managers the benefits they could drive of it.
  • This is an interesting space as business application of blogs is a completely unheard of a thing in Indian context.

In addition, two articles published in IMPACT magazine (published by Anurag) take the conversation from virtual world into mainstream media. PDF of the IMPACT article are also posted on BlogWorks.

Perhaps with the passion of people like Rajesh Lalwani and Govindraj Ethiraj and Anurag Batra in India, 2007 will be about - What is social media and Why does it matter and Business blogging, flogs, podcasting and second life.


Trackback url:

» Blog\Works - In the News from Blogwork
The Times of India 18 March, 2007 - Blogging hit corporate world. MSN India (via NDTV) 06 March - Personal Media: The next big thing. 04 March 2007- New Media Grows in Popularity Exchange4Media 21 Feb 2007 - Panel... [Read More]

Tracked on Mar 17, 2007 10:30:40 PM

» FAQs. from Rajesh @ Blogworks : blogs & social media in India; public relations; brands & marketing!
Blogworks has been greeted with a lot of warmth and we are indeed grateful - thanks all. Please do keep sharing your feedback. Across shores, Diva Marketing Blog featured us and its wonderful to see the interest in India,... [Read More]

Tracked on May 17, 2007 12:39:46 AM

» Blogworks - In the News from Blogworks: Blogs & social media advice for brands and corporates; corporate blogs; public relations!
BenefIT Magazine, June 2007 Indian Businesses Are Busy Blogging Away to Success: Are You? Hindustan Times, Delhi- 25 May 2007 Contributory piece in Tech 4 U - 'Blogging 10' (Link to text on site) IMPACT Weekly - 14-20 May 2007... [Read More]

Tracked on Jun 4, 2007 10:42:45 PM


Great post, Toby - that must have been an interesting conversation!

Posted by: Maggie Fox on Jan 11, 2007 8:55:47 AM

Hey Toby :)!

Whew! I don't know if we deserve this.Thanks for the encouragement and confidence.

India has been a vibrant participant on the blogosphere for the last few years, though participation from brands & corporates has been a more recent phenomenon. I think it will change soon...

We are trying to make a small beginning in helping brands & corporates. There are a few others too who are warming up to the need.

I hope we do many more of these interesting conversations.


Posted by: Rajesh Lalwani on Jan 11, 2007 9:47:58 AM

It was a fascinating discussion. It will be interesting to see how fast India grabs hold of the business-focused social media concept. One of the comments that was made was that in India face-to-face is the most valued communication. Rajesh and I made the point that blogs could serve as a first step or as a reinforcement to develop relationships. As we spoke I realized that we all are struggling with similar issues.

Posted by: Toby on Jan 11, 2007 9:57:53 AM

In my conversations with Marketing folks at corporations in US, they often suggested that folks in other countries farther away from HQ were more interested in adopting and deploying social media as there is less 'corporate' restrictions.

I noticed a simliliar attitude when I deployed too.

Posted by: Jeremiah Owyang on Jan 11, 2007 11:04:22 AM

Jeremiah - I've had similar conversations with organizations about the long leash of HQ fraying with distance and with the culture of the country. Interesting article from the Economic Times about the Indian subsidiaries of JWT, Frito-Lay, Motorola that were exploring HR/career blogs. I'm sure your friend Charlene Li would applaud their strategies in this direction.

Posted by: Toby on Jan 11, 2007 6:34:49 PM


Keep us posted. I think we can learn much from India, as they navigate and execute through and on social media.

Posted by: Lewis Green on Jan 12, 2007 10:14:30 AM

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