Friday Fun: One Degree of Separation From Kevin Bacon
01/19/2007
Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.
Those non profit marketers sure get to have fun! In her role as VP Marketing for Network For Good, Katya Andresen, has been working on an innovative strategy that integrates celebrities, the web, viral/word-of-mouth marketing, traditional and social media PR and the Sundance Film Festival.
Ever hear of the game Six Degrees of Separation from Kevin Bacon? Kevin Bacon is taking that game to a new level and turning it into a charitable social network to inspire online giving - Six Degrees.
SixDegrees.org is about using the idea that we are all connected to accomplish something good. It is my hope that Six Degrees will soon be something more than a game or a gimmick. It will also be a force for good, by bringing a social conscience to social networking. Kevin Bacon
He's ask his celeb friends to this party - Kyra Sedgwick (Natural Resources Defense Council), Nicole Kidman (UNIFEM), Ashley Judd (YouthAIDS), Bradley Whitford and Jane Kaczmarek (Clothes off Our Back), Dana Delany (Scleroderma Research Foundation), Robert Duvall (Pro Mujer), and Jessica Simpson (Operation Smile).
And he's encouraging everyone to be celebrities for their own causes by joining the Six Degrees movement. Not only is Kevin Bacon giving his name to the cause but he's matching charitable dollars raised by the top six non-celebrity fund raisers with grants of up to $10,000 each.
Lucky Katya is on her way to the Sundance Film Festival to meet up with Kevin Bacon where they will launch the program. Girlfriend, you know what this means? I'm One Degree From Separation From Kevin Bacon .. and you are only Two Degrees From Separation From Kevin Bacon. Awesome!
Lessons Learned: A silly game can inspire a creative marketing program. We should - or rather we must - learn to color outside of the lines again.
Sidebar: Diva Taughnee gave the web presence a "little sparkle" .. including the final touches to the logo which was designed by Kevin's daughter. I understand that Typepad will be adding the ability to post charity badges as a widget.
Read more about Six Degrees in USA Today
Check the ebay auction of celeb swag to benefit Six Degrees.
business astrology for fun -
from The Astro Divas Paula Dare & Donna Page
The Sun enters Aquarius the
sign of groups Sat. 1/20. This would be a fabulous time to form a
Master Mind group to grow your business by brainstorming new ideas.
This is also the sign of humanitarianism. How can you make a difference
in the world? How can you make a contribution
to your
community?
On Mon. 1/22 Jupiter squares Uranus. This is the first of 3 – 5/10 and 10/9. If you are invested in the Stock Market, pay attention, as there could be volatility. You could also be experiencing restlessness and an urge to change something in your business. You won’t like the any restrictions. With Jupiter in Sagittarius, exaggeration is always a possibility. Try to remain calm. Don’t act on impulse. Think over every detail first.
