A Metaphor For Dreams - Sundance Film Festival


Every once in awhile you might have a dream. Just a small dream. But with a little help from a friend or 2 or 3 that dream explodes. Your vision takes on new dimensions and grows into something bigger than your original thoughts.

Original Dream - Utah/United States Film Festival. Sterling van Wagenen, a Brigham Young University film school graduate, and John Earle, Utah State Film Commissioner envisioned a film festival produced by the Utah Film Commission to entice filmmakers and tourists to Utah.

Dream Exploded - Sundance_cap_2Park City, Utah Jan 18-28, 2007. The 25th anniversary of the Sundance Film Festival.  In 1985 Robert Redford's Sundance Institute, founded to help young film makers, took over the Utah/United States Film Festival. (In 1991, the festival was officially renamed.)

However, instead of a way to grow the Utah film industry, Sundance became an event that championed the independent film maker. And 2 people's dream became a catalyst for thousands of people's dreams.  And the rest, as they say Girlfriend, is history. The website 2006 won a webby and this year's site is rich with content including video interviews wth the artists. Too bad they're not downloadable.

Heard from Susan Getgood, Marketing Roadmaps, that as a sponsor*, HP is again helping Sundance with its social media strategy. Susan is one of the bloggers of the Backstage at Sundance blog. Sidebar: Couldn't find the blog link from the home Sundance Film Festival page. Too bad. I had to click on the HP logo which took me to the micro site. *Sundance is a non profit organization.

Marketing Sidebar: Interesting that the branding aspects of the Backstage at Sundance blog is totally HP .. it's not a co-branded look and feel. Seems a little disjointed to me. Wonder why HP chose to go in that direction. Perhaps Eric Kintz can give us an insight on this one.

In addition, check out the Snapshot Diaries contest - a photo contest. The winning entry will be turned into a short movie by film director Matt Pope. Cool grand prize is a trip for two to Sundance 2008 (airfare, hotel and event tickets), and there are 3 great runner up prizes of HP gear. Contest begins January 15, 2007 and ends January 28 2007.

Lessons Learned: If you have an idea don't be shy about bringing in people to help you. That includes your customers too! You might be surprised where their suggestions lead.

Update: Thanks to Eric Kintz  and Susan Getgood for passing along my question to Karen Cage, who is responsible for Backstage @ Sundance blog. Karen kindly commented (see below) explaining that HP was in a rush to launch the blog and the look and feel will soon be updated to reflect a more consistent branding. One problem solved! 


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Thanks for the feedback on the branding look/feel of our [email protected] blog. In our haste to get the blog and micro site live, we leveraged our existing blog platform. Your feedback is spot-on and although our blog platform doesn't have tons of flexibility, we will be updating it with color and graphics to be more consistent with the micro site. Thanks for the input!

Posted by: Karen Cage on Jan 16, 2007 5:02:29 PM

I love dreaming, dreamers and Sundance. Great post!

Posted by: Lewis Green on Jan 18, 2007 11:54:47 AM

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