Friday Fun: Little Miracles Make The Difference


Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

Girlfriend, one of my most fav movies - holiday or not - is  Miracle on 34th Street. I even like the new updated version; but the film with Maureen Sullivan and Natalie Wood is still The Classic Christmas Flick - a little romance, a little conflict, Santa, children, imagination, hope for the future and simple miracles.  However, it is also one of the best lessons in customer service.

Favorite Miracle on 34th Street quote: Faith is believing when common sense tells you not to. Don't you see? It's not just Kris that's on trial, it's everything he stands for. It's kindness and joy and love and all the other intangibles.

Miracle on 34th Street offers a great lesson in customer service and in the philosophy of social media marketing.

Look Doris, someday you're going to find that your way of facing this realistic world just doesn't work. And when you do, don't overlook those lovely intangibles. You'll discover those are the only things that are worthwhile.

For your reading pleasure, here is a post I'd like to share with you from the 2004 Diva Marketing archives. Enjoy .. and happy holidays to you and yours!

Miracle_on_34th_street_1It was Christmas 1947. Before blogs, buzz marketing and building online community strategies.

The CEO of a major retail organization briefs the company's ad department. "No high pressuring and forcing the customer to take something he doesn't want. We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. The plan sounds idiotic and impossible .. consequently, we'll make more profit than ever before."

With those words Macy's Department Store launched the most innovative sales program ever viewed...on the silver screen. It was a Miracle on 34th Street.   

Fast forward 59 years. The use of the internet is one of the most exciting sales and marketing strategies we've seen in the last 59 years. However, in this model there is no room for high-pressure sales techniques. The customer is in control of the sales experience. The customer is also in control of the marketing message.

Include a blog strategy to an internet marketing mix and yet another dimension is added. The company steps out from behind the shadows of traditional PR, customer service and research (all valid in their own right) and declares it's ready to listen and learn from prospects and customers .. on the their terms.

It's not afraid (ok. perhaps there are a few wobbles) to show the world that there might be a few warts. That's a giant step from old world marketing to open communication new world marketing.

The plan sounds idiotic and impossible .. consequently, we'll make more profit than ever before.

As the year 2007 approaches, high-tech developments spin even faster taking the possibilities of internet marketing into areas that were impossible in '47 or '57 or even '06.

Imagine a site that holds current inventory and pricing, allows for on-line financing and results in better, faster cheaper processing.

Imagine a site that allows for product customization.

Imagine a site where you can start a conversation with a real person about what matters to you regarding a product or service.

Imagine a site where you can talk to a real person who doesn't respond with an FAQ list.

Imagine a site where you can actually help change the direction of a product or service before it's even launched.

Imagine a company that doesn't close the door (or comment section) to you or your ideas.

The plan sounds idiotic and impossible .. consequently, we'll make more profit than ever before.

It's interesting to compare a 1940's film, where finding solutions to customers' problems was perceived as unique, to 2006 where finding solutions to customers' problems is considered ingenious.

The techniques may have changed. New buzz words may be added to the mix. Bells and whistles may be a little louder. However, after all is said and done, the premise remains the same:

  • Listen
  • Understand
  • Add value
  • Do what it takes to go the extra mile to delight your customer

The plan sounds idiotic and impossible .. consequently, we'll make more profit than ever before.

So Very Bloggy!

And with that I wish you and yours a very merry holiday season!

Sidebar: Based on an article written for Marketing News

Sidebar: Take a cue from Diva Marketing <wink> dusty off your classic posts .. with a little polish and  updating they will take on a fresh new read.


Astrology_15 business astrology for fun -
from The Astro Divas Paula Dare & Donna Page


Take time to relax and have some fun after being harried from working and then shopping and decorating and wrapping packages and, on and on.

It maybe difficult to get anything accomplished this coming week after the Christmas Holiday and then preparing for New Years Eve festivities.

On Wed. Mercury enters Capricorn. The mind has a chance to settle down and focus on practical matters like “How on ea rth am I going to pay for all of those presents?” I wish everyone Many Blessings, Happiness and Joy this holiday season.

Sidebar: Special joyful wishes to my dear Astro Diva Bloggers friends Paula & Donna who have put a unique spin on Diva Marketing's Friday Fun.  Girlfriend, I ask you where else in the biz blogosphere can you find business astrology?


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One of the all time greatest Xmas movies....very cool to see it through blog colored glasses.

Posted by: Marianne Richmond on Dec 23, 2006 2:50:24 AM

Marianne - you write so well .. if it were so unbloggy - I'd change the title of this post to "Miracle on 34th Street Thru Blog Colored Glasses."

Posted by: Toby on Dec 23, 2006 10:25:00 AM

The internet certainly allows companies to really go the extra mile when it comes to customer service. It gives businesses the opportunity to not only share quality and useful information to their prospects and clients, but it also allows them to receive information from those prospects and clients. Business and client relationships can build online. In the insurance industry for instance (my industry), consumers are looking for detailed information regarding products that are on offer. With this sort of information, they can make the right consumer choices. The fact that this information is being shared by companies online, allows consumers and prospects to engage in detailed discussions that might not take place in an in-person or over the phone scenario. People feel braver to ask the hard questions via a website or even a blog, which provides companies with a way to really exceed the prospect or client's expectations when it comes to service.

Posted by: Michaela Roberts on Jan 18, 2007 8:55:42 PM

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