« October 2006 | Main | December 2006 »

Friday Fun: Discover A NYC Play Writer


Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

Never know where a blog conversation will take you or who you may meet in the real social media world. One of my first outside-the-biz-blog-world friends was Alex Geana. Alex Geana is a writer. Alex is living in NYC doing what artists do to make ends meet in order to make a dream come true. 

Three_tablesTonight the curtain goes up on the first public performance of Alex Geana's play Three Tables. How I wish I could be in the audience to watch the magic as the house lights dim and the actors bring Alex's words to life. And a dream becomes a reality.

Three Tables:  A window on upper-crust NYC and those who spin in its orbit. The writer allows us to become eavesdroppers and voyeurs as Prue-dinner drinks are poured, daytime masks slip, and the characters gradually reveal themselves, less to one another than to their audience. The rhythms of conversation drift along on a succession of drinks, banter, gossip and occasional glimpses beneath the surface.

If you're in or around Manhattan tonight and want to experience theatre in the making and brag to your friends that you've discovered a fresh, new, talented writer -  Online tickets sold here!

Applause - Applause! Alex break a leg!

Event Time and Date:
Fri, 11/03/2006 8:00 PM

35 West 45th Street - 6th floor
New York, NY 10036
United States of America

Online tickets

Astrology_15 business astrology for fun -

from The Astro Divas Paula Dare & Donna Page

The full moon on Sunday will be felt starting today, the temptation to over indulge in food and drink is strong.

There are five planets in the sign of Scorpio this week: issues around control, power and jealously may come to light. If you are a self professed control freak you may feel a little out of sorts. 

Put all this Scorpio energy to good use, get to the bottom of an issue that has been bothering you, do research in your chosen field, start a hobby that you can be passionate, listen to your gut and have a conversation about deep and meaningful concerns that could heal an old wound.

Communities From Non-Profit to Business Networking


In the world of social media innovation is the name of the game. Community_school_logo_mini_1I'm excited to highlight two examples of people who are creatively building community. One is a non-profit marketing blog the other is a Social Business Intelligence Network.

Katya Andrsen's blog  Katya's Non-Profit Marketing Blog Getting To The Point supports Robin Hood Marketing - one of the best books around on marketing for non-profits.

Why is Katya's blog not just another blog? Her writing is fresh and her ideas innovative.
With post that range from Is marketing slimy? to Help! My boss hates marketing Katya proves that marketing for non-profits can accomplish as much .. or more than a corporation with a big budget. I'm sure Katya wouldn't mind if for profits borrowed a few ideas.

Sidebar: People read blogs for two reasons: content and writing style/tone.  If your cotent is average but your 'voice' is enjoyable. People might come back. If your 'voice' is dull but your content unique people might come back.  If your voice is dull and your content is boring chances are you are writing for yourself and your mother. But if your posts are fun to read and your content is relevant ..  you're on your way to a successful blog.

Sidebar: In bloggy disclosure I am very proud to count Katya as a client and friend.

Sidebar: Squidoo on non-profithas some good resources. I  built it for the class I'm teaching on Business Consulting at

My pal Scott Burkett has been creating online communities before it was in to create online communities. With HiddenMarket Scott has another sure hit.  HiddenMarket is the first "social business intelligence network." It is  a community where  members exchange not profiles or friends but valued business leads, information, resources and opportunities.

The unique model simulates a real world networking environment. Individuals join the HiddenMarket community according to the groups with whom they are affiliated. Members also have the option of joining as individuals or creating their own groups. They then decide with whom they want to share information, whether it’s just one individual, people on one or more of their friends lists, one of their groups, several groups or the whole community. Conversely, members can receive information based on criteria they define to ensure they only receive information that is relevant to their interests and objectives.

HiddenMarket is online networking on steroids. It's in free open beta . Def worth a visit.

Graphic complements of Grenfell Elementary School.

Your Sunday School Teacher Was Wrong


Andy Sernovitz from WOMMA sent me an email last week that included the new WOMMA Ethics 20 Questions.Ethics He did not ask me to blog about it. Okay, so we are now at full disclosure.

Ooops. He did provide his contact information if I wanted to talk with him including his cell number. Okay, so now we are full disclosure

Ooops. He also offered a press pass to the December event  - which I would take up if it didn't conflict with the class on management consulting I'm teaching at Emory University.  Okay so now we are at full disclosure. I hope.

This disclosure thing can get a bit tricky. Ethics can get a bit tricky too. We are living in a world comprised of shades of gray.  What is ethical to me may not be to you. Does that sound odd?  I tell attendees in my customer service workshops .. in business the Golden Rule does not apply.

Forget what you learned at Sunday School. "Do unto others as you would have them do unto you."  Does not work in business.

In business .. in marketing .. in customer service (which is a part of marketing!) it's not about what is good for ME but what is good for YOU .. the customer.

Sorry Dave and Doc the blog world that you created when Jeneane began playing in this space has changed. There are millions of people using blogs for millions of reasons. One of segment is business. That means customers. That means they  (customers) have the right to honest information. And isn't that what's it's all about at the core of blogging?

What does this have to do with WOMMA's Top 20 Qs or WOMMA's Code of Ethics, which by the way were written way before the latest blogosphere debacle?  Because the world is made up of shades of gray, creating ethics for an emerging industry is setting standards so we can play nicely together.

The WOMMA Ethics 20 Questions is the first draft of a series of questions to help marketers determine if a word of mouth campaign is aligned with WOMMA Ethics Code. It's it perfect? No. Is it a start to helping establish an emerging industry where many professional marketers question its crediblity? Yes.

In true bloggy style WOMMA is asking for your feedback. Take a look at the 20 Qs and add your comments. Deadline is November 9th. Final version will be published on November 20th.