View of Social Media From The Class of 2003-04


Diva Marketing was launched in the spring of 2004 before buzz words like "community" and "engagement" came into vogue. Back then it was simply about creating conversations and building friendships with clients, prospects and colleagues. Social media visionary Paul Chaney will forever hold a special place in my heart as the first blogger I met in person.

Paul has invited a few bloggers, including moi, from the Class of 2003-04 to celebrate the evolution of business blogs with a look back in time of where we were and how we go here and now. Unlike any "school" I ever attended our lessons flew fast and furiously thru cyberspace like Paper_airplane shooting paper airplanes. We learned from each other on blogs with a few emails, skype calls, midnight IMs and precious in-person meet-ups. My interview is up and here's a snippet.
Sidebar: My interview is written in a rather unedited, random thought style.

How have you seen blogging change or evolve since you started?
Corporations are considering blogs as a credible marketing strategy.
The "just blogs" has grown into a complex social media eco system (another buzz word!) that includes: authoring blogs for strategic purposes, blogger relations, consumer generated research. Within each of those aspects are challenges and opportunities.

Soon interviews with great biz bloggers like: Yvonne DiVita, Wayne Hurlbert, Tris Hussey, Elisa Camahort and more. Be sure to catch them on Strategic Business Blogging at All Business. Perhaps Paul will add his too!


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Love the blog.

Not nearly enough people getting educated on the front lines of smart branding and consumer marketing. Glad to see someone helping raise the right issues.

If you're interested, we just published a whitepaper on consumer controlled marketing called "How to crash the consumer controlled party and not get thrown out." For those of you "in the know" it's probably nothing earth shattering, but of course it's like fire to a caveman for some blue suits out there.

You can get a copy from our blog at

We hope you find it insightful. Please feel free to quote, share, or steal and spread the knowledge! We wouldn't have it any other way.

Posted by: Alex Bernstein on Nov 16, 2006 5:08:13 PM

Hi Toby. I just read your great interview with blogging ambassador Paul Chaney. As always, you were informative and insightful, and a joy to read. I am looking forward to the next installment of Paul's blogging series. Your interview was a wonderful way to kick it off to a successful start.

Posted by: Wayne Hurlbert on Nov 16, 2006 5:28:44 PM

Thanks for your always kind words Wayne. Much looking forward to your interview!

Alex - appreciate the complement about Diva. Well .. there are sure a lot more people who are going on the "conference/semiar tour" than there was back in 2004 and even 2005. My concerns are that so many of the speakers just don't connect the dots from social media to marketing. Also, many have been in the space for nano seconds and are positioning themselves as experts in the field. As we saw recently, with a major PR firm, there is more than meets the eye when it comes to developing and executing blog/social media strategies.

Posted by: Toby on Nov 16, 2006 6:16:39 PM

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