The Marketers Have Landed on mPlanet


Mplanet AMA's long awaited .. much teased .. conference mPlanet is sharing the spot light today and tomorrow with "The Mouse" in Orlando.  In an "uncoference" envirorment, the event includes over 60 speakers, who will explore "new solutions and trends that will impact 2007 and beyond. The content for Mplanet was developed in collaboration with strategic partners McKinsey and Co., The Wharton School and Spencer Stuart."

Rachelle Lacroix at Fleishman-Hillard extended an invitation to me to join a prestigous group of bloggers who are live blogging the event. Alas (there's that cool text word!) I couldn't coordinate the time on the short notice. Perhaps next year ...

If you're not in sunny FL today and want to peek into mPlanet you have lots of options starting with interviews with many of the presenters on the AMA radio show. The BloggersJosh Hallett is posting, as usual, great photos .. along with his always on-target commentary. Looking forward to Ann Handley's views too.

AMA's blog has some updates as well .. thus far no photos or behind the scene stories. One suggestion for next year .. take a cue from WOMMA and please ask bloggers to cross post on their blogs and on a central mPlanet blog. It seems most posts are tagged mPlanet .. but it would have been nice to have all this rich content in one place.

Diva waves to friends at mPlanet  .. Dana VanDen Huevel and Eric Kintz who are presenting. Sybil Stershic, a past AMA Chairman of the Board, Pat Goodrich and Ana Maria Herrarte who traveled all the way from San Salvador. Paula Oyer Berezin and her committee for what I am sure was a zillion hours worth of work! Oh yes, and hi to Dennis Dunlap too - (Josh's post on Dennis' Opening Speech).

Would love to have your take on the event. If you are/were at mPlanet please drop a comment and  your give me your impressions of AMA's 20-year long event in the making.

Rachelle has kindly offered summaries of the presentations. If thing hits your fancy let me know and I'll see what I can do ...


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Hey Toby! Things are fast and furious down here.....

Posted by: Josh Hallett on Nov 30, 2006 2:45:47 PM


This is an event unlike any other. The response from the attendees that I've spoken with is positive, and it is, without a doubt, the most organized, professionald personalized event I've every been to.

As a speaker, the rooms were nice, AV support second to none and the audience keen to learn new things.

Fun stuff! Wish you where here :)

Posted by: Dana Vanden Heuvel on Nov 30, 2006 6:34:01 PM

Hey Toby,

Too bad you could not join us! So far it is really good, I will blog this evening about my session

Posted by: Eric Kintz on Nov 30, 2006 7:21:48 PM

Missed you, TB!

Posted by: Ann on Dec 8, 2006 1:42:40 PM

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