Meeting Up Offline


Over due thanks to Clara Nelson at AMA for coordinating a very fun Bloggy/Marketing Wonk last week in San Diego. Dating_2 About 15 people joined the conversation. How I wish we were at a round table instead of a looong one - it would have made it easier to jump into the interesting multiple discussions which ranged from trust and ethics in blogging with Sybil Stershic to Bill Neal talking about CGM and research and Lou Molinair trying to figure out what the blog deal was all about.

Special thanks to CA bloggers author Mary Hunt who drove 80 miles (!), Cynthia Trevino and Tim Jackson who gave up part of their Sunday night to sip California wine and talk blogs.

Once I again I experienced one of the most powerful benefits of blogging and taking the time to participate in a social media community. The relationship building process is simplified and the time factor of establishing a relationship is collapsed. Significantly.

My conversation with Tim Jackson, the MasiGuy - who is as passionate about blogs and Masi bikes offline as he is on his blog - began with not a handshake but a hug. Not only did we talk about blogs (and his new tatoo) but I was able to ask him about his trips to Europe and Australia in more that a superficial way.

Building community online is pretty awesome (just ask Mack or Ann) but nothing beats putting names and faces together in-person. After months of reading a blogger your expectations are established about what that person is all about. Although personas offline may differ from online (the on/off line energies .. someone may be more outgoing online and talk less in person, etc.) Authenticity is difficult to mask.

Meeting-up ofline is one more reason for bloggers to stay true to the Blog Mantra of Honesty, Transparency, Authenticity and of course Passion. Honesty, Transparency, Authenticity are the building blocks of establishing trust. Sure is difficult to do business without it - online or off.


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Awesome, Toby. I've found that meeting bloggers in person is like meeting an old friend for the first time... sounds like you know what I mean!

And I look forward to meeting you on your next swing into Boston.

Posted by: Ann Handley on Oct 30, 2006 8:01:05 PM


I had a great time at the meeting and thoroughly enjoyed spending time speaking to you and Mary Hunt, as well as the others. Sybil Stershic being a cycling fan on top of it all, was great icing on the cake.

The conversations were great and I am looking forward to another one soon. Maybe we can all get together with Ann and the Marketing profs one of these days!

Thank you for the invite- I had such a great time.

Posted by: Tim Jackson on Oct 30, 2006 11:39:30 PM

good one, by the way, here is also good

Posted by: wayne on Nov 1, 2006 8:54:13 PM

Great article, great definitely pays in the insurance field to meet up "offline" and make a sale.

Posted by: Evan on Nov 2, 2006 12:24:22 PM

Such a great post it inspired me to quote you!

Posted by: Katya on Nov 3, 2006 9:19:47 PM

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