New CEO Blog From M/A/R/C


Merrill_dubrowBy: Toby - Diva Marketing

A long over due "welcome to the blogosphere" to Merrill Dubrow, CEO & President of M/A/R/C Research. M/A/R/C Research, a part of Omni com Group Inc., is one of the top marketing  research firms in  the  U.S.  Merrill joins an elite group of senior-level researchers who are blogging: Laurent Flores, Jim Nail, Max Karloff to name a few.

Sidebar: You may know Omni Group, Inc. through some of its other portfolio companies such as global advertising brands BBDO Worldwide, DDB Worldwide or TBWA Worldwide.

The Merrill Dubrow Blog holds a special bloggy place in the blogs that I helped launched. You just never know where your friends will land as they forge their career paths. Merrill and I were AMA Chapter presidents at the same time. He was in Boston and I was in Atlanta. In one of his first blog posts Merrill tries to bring past AMA presidents together. A nice use of social media.

Last March I had the pleasure of spending the day with Merrill and his team in Dallas discussing social media. Some people just intuitively "get" blogs and social media. The M/A/R/C team including Joan Treistman (NYC past AMA president), Randall A. Wahl and Kevin Robertson were spinning ideas as fast as we could write them down.

And Merrill. As I told Merrill, some people are born to blog and Merrill is one.  Sure he's still finding his blog "voice" .. so I ask you to cut him some slack. What will you find on The Merrill Dubrow Blog?  A mixture of personal, opinion, thought leadership and teachings about an industry he clearly loves .. marketing research. And the Red Sox. What would you expect from a guy from Boston?

I was able to catch-up with Merrill for a mini interview where he explains the back-story of why M/A/R/C launched a CEO blog.

Toby/Diva Marketing: Why did M/A/R/C decide to blog?

Merrill Dubrow: A few reasons – need to communicate in lots of different ways these days. Blogs are just another way. Wanted to get postings out there to try and stimulate dialog with industry contacts and frankly I think I can learn a great deal  in the process. As I mentioned I am NOT sure where they are headed but I wanted to make sure we were on the wave and lets see where it takes us. 

Toby/Diva Marketing: Many CEOs are fearful of the blogosphere. They think the competition will discover their company's  trade secrets, they think that negative comments will harm the brand and they feel  they don't have the time to blog.  How would you respond?

Merrill Dubrow: Clearly I am not going to talk about company revenues and profit BUT pretty much everything else is fair game. I believe in the more you put into things the more you get out. When I present at conference I am very open – just ask anyone who has heard me. In fact most times I am the highest rated speaker because one of the main reasons is because I am honest.

Toby/Diva Marketing: Level with me Merrill. You're among friends. Are you really writing the blog yourself?          

Merrill Dubrow: I write like I talk and present – I have been told I will be a good blogger ... I HAVE WRITTEN ALL OF THE POSTINGS SO FAR AND DOUBT THAT WILL EVER CHANGE ... If I didn’t they would all be about research.

Debbie Weil .. here's a CEO blog to add to your next book about c-level blogging!


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» Do CEO bloggers write their own blogs? from BlogWrite for CEOs
I swear that's the question I get asked most often recently. Sometimes it's a reporter. Sometimes it's a corporate speechwriter who bristles, I write the CEO's speeches - why can't I write his or her blog? Well here's why: if [Read More]

Tracked on Sep 15, 2006 8:41:05 AM


Great find, Toby!

Posted by: Easton Ellsworth on Sep 14, 2006 11:20:49 AM


Thank you so much for introducing myself and M/A/R/C Research to the world of Blogging.

As you know, I was very skeptical at first but I must admit we are enjoying being part of the Blogging community.

Your expertise that you shared with us was very valuable and in same way "PRICELESS".

Thanks for getting us involved.


Posted by: Merrill Dubrow on Sep 15, 2006 12:09:48 PM

Oh well, its good work done Toby. For outsourcing voice, chat, email or back-office support, visit the website

Posted by: Webmaster on Oct 12, 2006 1:57:13 AM

You're quite right – in my opinion – when you say that some people just seem to 'get' social media, naturally. This implies that many don't, and this is true. Why they don't, I can't seem to figure out. Take my dad for example – he couldn't figure out the point of facebook for the life of him. At least, though, he signed up to see for himself. At one time, we actually had an argument, because he wanted to promote his business through facebook without allowing people to actively comment at a group. I was like, 'So, what is the group then FOR?' and he just wanted a group page that spoke about his business. So we argued over the point that no one on facebook would really be interested in just going to a page with a couple of pictures. So he admitted that comments were ok, but that they needed to be 'monitored' in case anyone said anything bad. That kind of eliminates the point, too, but he didn't quite get it.

Posted by: shopping on Nov 15, 2007 6:29:07 AM

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