Garbage: The Next Ad Fad?


It's no secret that it's a tough job breaking thru the clutter of messaging and into the hearts and minds of your target audience. Seems any blank space where there are a few eyeballs is fair game .. Airtran_aug_06from ads on airplane napkins to ads on grocery store conveyor belts to video ads on golf carts. Girlfriend, believe it or not, the City of Atlanta was even considering beaming ads off the moon during the 1996 Olympic  Games.

Taking a bit of a leap .. here's a twist to the ad game. Justin Gignac, creative director of the Toy Agency, is helping the NYC Sanitation Department by picking up trash. It's not just a good samaritan thing .. he's turning it into art and selling it for real $. He estimated he's pulled in between $10k - $15k.

Why NYC Garbage Art? It was an experiment in the influence of packaging. As any good marketer knows it's all in the packaging .

""Someone said packaging wasn't that important, and I disagreed," he said. I figured the only way to test that theory was to package something that nobody would ever want. If you could get someone to buy it, you would know the package design was successful."

Can you brand garbage? Justin Gignanc thinks you can. Nyc_garbage_2His next project is in location garbage art from around baseball stadiums. Justin got lucky with the url for his website How about a NYC Garbage Blog?

Taking a bit of a leap .. will garbarge be the next ad fad? There are a few folks like Hugh, Gaping Void, and BL, whatsnextblog, who might say it's not a future fad it's here now.

Heard it from: Ad Age

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This sounds awesome, who doesn't think of shopping for insurance while taking out the trash?

Posted by: Evan on Aug 17, 2006 1:07:25 PM

several stores here in ma are already talking about ads on conveyer belts in my opinion that's too late! i'm not going to take everything off the self belt to go back for a product...too worried about annoying everyone behind me!

Posted by: POLLI on Aug 17, 2006 8:54:49 PM

hey, you wouldn't believe how great some of our garbage is here in new york. and there's so much of it. it's the perfect ad medium. we already ignore it.

Posted by: B.L. Ochman on Aug 17, 2006 10:10:33 PM

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