Wall Street Journal Gives Diva Link Love


Wsj_logo_1 Thanks to Carl Bialik, the numbers guy, at Wall Street Journal Online for the mention/link to Diva Marketing in his article, Why Executives Speak Out. Carl was curious about the methodology behind the JupiterResearch study where findings pointed to a significant increase in corporate blogs by the end of 2006.

Sidebar: I wrote a few posts in what Amy Gahran might called an investigative journalist style about the study. Carl picked up one of the posts. [Jupiter Research - End Story JupiterResearch Makes Some Changes Answers From JupiterResearch (JupiterKagan)  What Are Bloggers' Responsibilities? JupiterResearch Blog Report Reviewed JupiterResearch Passes Around The Kool-Aid]

JupiterResearch senior analyst, Greg Dowling, provided Carl with information about how the survey was conducted. The WSJ article is available by subscription only; however, Greg Dowling posted details about JupiterResearch's approach and a post by David Schatsky, president JupiterKagan, highlights JupiterResearch's new business practices regarding providing requested methodology and blogger relations.

<Update> One more shameless shout out. Another mention in the Wall Street. Carl Bialik's quoted me in his Aug 2, 2006 column. Can one of those cute little picture on the front page be next? Of course he does think I'm a "he" but at least my name is spelled right.

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You rock! Wow, that's really cool.

Posted by: Tim Jackson on Aug 1, 2006 6:36:56 PM

Never understimate a sales diva!!! :)

Posted by: Eric Kintz on Aug 7, 2006 2:16:39 PM

Carl obviously thought you were one of the men at BlogHer! : )

Congrats, Toby! Well-deserved recognition.

Posted by: Ann Handley on Aug 8, 2006 1:26:06 PM

Can't beat a wsj link. Nice going.

Posted by: Online Auction Helper on Aug 9, 2006 12:49:59 AM

not very professional BUT i can only think about how unbelievably proud your dad would be when his daughter is being quoted by the wall street journal!

Posted by: POLLI on Aug 13, 2006 12:00:42 AM

Congrats Toby, that's some primo press there ;)

Posted by: Mack Collier on Aug 17, 2006 6:46:01 PM

Thanks! While I won't pretend it's not really cool .. it's even more amazing to think that a community of biz bloggers influenced the way a major corporation now conducts business. Can we put it in the category of how the blogosphere influenced SoP?

Posted by: Toby on Aug 17, 2006 8:17:33 PM

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