Ads: It's One Two Three Strikes You're Out

08/22/2006

Last week Ad Age held its 10th annual awards luncheon to honor women in marketing, advertising and media. A very nice gesture .. no matter what some dudes may think about focusing on gender when it comes to strategic marketing. Women to Watch recognizes women for the significant roles they've played in defining the future of their industries. Bravo to Ad Age .. this is year #10.

Sidebar: Slightly off post .. but Susan Getgood has an excellent post about gender and blogs.

Of course as one of the leading media companies in the advertising industry, Ad Age promoted the event with a lovely full page ad.

Batter Up Girlfriend! Glued in the binding  was a 'sample' ad for motion graphics. The action baseball player swinging his bat appeared to be part of the lovely full page ad -  aligned with the lovely pink words Accomplished * Innovative. Quickly flipping thru the publication I thought .. how odd .. what does a baseball player have to do with business women's awards?

I'm wondering if the sponsors of the awards and Motion Printing thought so too. Sloppy placement of both ads.

Or perhaps it was planned and was suppose to mean - "You hit it out of the ball park diva!" Now that would have been pretty cool.

Lessons learned:  Watch Your Ad Placements.

Women_adv_ad_age_0806_3 Click on the graphic to see the details.

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Now I feel as if men are discriminated against. There you have "women networks" but nothing for men. :-)

I think that if men would create such groups women might feel discriminated.

Don't get me wrong, I am all for the "women groups, religious groups, etc" that help their own, but there is bias present when we talk about men's communities.

I'll be sure to DIGG this post.

Posted by: Igor M (BizMord Marketing Blog) on Aug 23, 2006 3:51:26 PM

Igor - I asked Mary Hunt, author of In Women We Trust her views and this is what she had to say -

Dear Discriminated Man… yes, you are right there is a bias, but give it about 10 years and it will settle out. Everyone is just a bit freaked out over what to do in a really open society. Women don’t want to take over the world, just have their say in it.

Posted by: Toby on Aug 25, 2006 9:50:46 PM

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