eNewsletters Need New Content


Ad_age Received the latest issue of Advertising Age a few days ago. I love reading industry gossip and the latest on who is doing what. It was a great excuse to take a break from more mundane work. So I poured a glass of peach ice tea and settled out on my little patio with Max to catch-up on the news.

Began reading the front page. Hmmm...it sounded so familiar. Turned the page to read another article. Hmmm..it sounded so familiar.  Quickly skimmed the rest of the pub. Hmm...it sounded so familiar.

I subscribe to Ad Age's email push. Most of the stuff in the print version I had read days before. In fact, many of the articles had been commented on and conversations taken place on blogs. It was def old news to me and I must admit a little disappointing.

Lessons Learned: Bloggers who are incorporating eNewsletters in your marketing plans beware. Please include fresh content in your eNewsletters that you are not posting on your blog.

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» Email Newsletters, Magazines and Blogs from Meryl.net
The Diva Marketing Blog commented that the newest issue of Advertising Age sounded too familiar and it wasnt just one article. It turns out the whole magazine appeared in its email newsletter and discussed in blogs. This is a challenge for busi... [Read More]

Tracked on Jul 27, 2006 8:31:32 AM

» How fresh is your e-Newsletter content? from Much Ado About Marketing
We've seen it all before. An e-Newsletter comes across the desk and all it has in the way of news is recycled content out of the parent publication or web site. The Marketing Diva at the Diva Marketing Blog gives us a few lessons to keep in mind abou... [Read More]

Tracked on Aug 3, 2006 1:53:03 PM


Good points, Toby. I'd be interested in any additional information you'd have re: the effectiveness of blogs vs. the effectiveness of e-newsletters.

Posted by: Martha on Jul 27, 2006 10:48:16 AM


As I pointed out in my post on Much Ado About Marketing, it may make sense for corporate communicators to create a framework for their online communication so e-Newsletters, blogs, print publications, etc. don't just recycle news but actually help build and encourage a conversation.

Thanks for the post.


Mike Bawden
Brand Central Station

Posted by: Mike Bawden on Aug 3, 2006 1:57:29 PM

I agree Martha, are these blogs and e-newsletters effective with insurance topics?

Posted by: Evan on Aug 3, 2006 10:50:20 PM

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