Robert Scoble..Movin On Up?


Scoble_1 What do you do when you are an uber-blogger and the blogosphere scoops your big news? That's the challenge that seemed to face Robert Scoble late Saturday night - 11:15p west coast according to a post on Scobalizer.

This is a rapidly-evolving part of my life. I just made this decision and it got out before I was completely ready to talk about it. - Robert

But You Don't Tell..You Tease.

What do you do when you are an uber-blogger and your reputation has been built on transparency? Sidebar: Never once in his post did Robert come out and say he was leaving Microsoft and movin' on up.

I invite you to meet with me at the VLoggerCon tomorrow evening at 3 to 6 p.m. in SanFrancisco where we'll talk about it further (and I'll post again tomorrow about what's going on in my life and why I made this decision) - Robert

But You Don't Tell..You Let The Bloggers Tell.

What do you do when the world thinks that you've hire an uber-blogger whoses reputation has been built on transparency and the blogosphere scoops your big news? You add a blub front and center (well above the "fold") on the home page of your website.
Sidebar: Girlfriend, wouldn't you have liked to have been a fly on the wall when that conversation took place? The bloggers bloged. Word is out. Post. Update.

The word is out that PodTech is hiring Robert Scoble.  Some interesting speculation around.

Robert will post his comments on the news.  We will be at vloggercon tomorrow to answer questions on the news to the future news organization (videobloggers).  Robert will have a full story to tell there.  Alot to talk about tomorrow.  PodTech will be putting out a formal press release on Monday morning.  In the meantime if your in SF Sunday stop by vloggercon for the in person update with Robert Scoble and John Furrier.

PodTech has always been about great people and as we evolve and expand we’ll be accelerating the team. More news tomorrow at 3pm in SF at vloggercon. - PodTech

Seems Millie's, My Mom's Blog, son uber-vlogger Steve Garfield may have company in the space.

But You Don't Tell..You Let the Buzz Build.

Once again the rules of old media public relations are changing. No, that's not true. Stories get scooped. Happens all the time. The players are not ready to provide the details. Happens all the time. They tease that an annoucement will be made at a trade show. Happens all the time.

What doesn't happen or didn't happen until the proliferation of social media/blogs, is the speed of light of the word-of-net buzz. One more element to add to your PR plan: Leverage word-of-net buzz.

What doesn't usually happen is the extent of the passion behind the bloggers who are buzzing the story. Here we must bring it back to The Man. Robert Scoble has impacted so many people's lives, on and off the Scobalizer, that it's not a scoop about a guy from Microsoft who may have an opportunity for a new gig, but a friend who is changing jobs. Read the comments on Robert's post.

Robert thanks yet one more case study in the impact of social media. If you are movin' on up .. all the very best to you .. and hope that this gig gives you a bigger piece of the pie .. to buy Maryam more presents!

Mo-vin on up
(Mo-vin on up.)
To the east side.
(Mo-vin on up.)
We finally got a piece of the pie-. The Jeffersons

Updated: For the foks dropping by from The Scobalizer .. see The WSJ's take on the deal.

Thanks Marianne for the early am email.

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» Money changes everything: Scoble leaving Microsoft from Things That ... Make You Go Hmm
Cyndi Lauper had it right: money, money, money changes everything. Scoble has been leaving clues on his blog saying he was unhappy about his pay for quite some time now, so the reality that he is in fact leaving Microsoft to join shouldn... [Read More]

Tracked on Jun 11, 2006 2:16:04 PM


It makes me feel almost in the loop. Great usual you are able to capture the macro and the micro of blogosphere events and articulate the meaning.

Posted by: Marianne on Jun 11, 2006 10:57:40 AM

Thanks for your comments..wish Technorati felt the same way..once again they don't seem to be picking-up Diva posts!

Posted by: Toby on Jun 11, 2006 11:03:46 AM

It's pretty amazing news. Robert is himself as big a "brand" as Microsoft, in terms of the blogosphere.

I can't imagine anybody not wishing him well and wanting to see what happens next.


Posted by: Tim Jackson on Jun 11, 2006 11:32:22 AM

This was one of those rare times I was glad to be staying up late and was able to watch this track across the blogosphere.

Here's a good question ... what the heck were all these bloggers doing up at 11 PM on a Saturday ... and blogging.

Posted by: Tris Hussey on Jun 11, 2006 12:41:52 PM

Clearly I need to have less of a life :) Great post that nicely summarizes Robert's situation.

Posted by: Kevin Baggs on Jun 12, 2006 8:21:46 AM

Regarding Technorati not picking up your posts, I may have asked this before, but have you claimed your blog at Technorati? I don't see a link in the sidebar to that effect.

Posted by: Paul Chaney on Jun 12, 2006 11:47:53 AM

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