Jupiter Research Blog Report Reviewed


Diva Marketing's June 29th's post about Jupiter Media Research study caught the interested of a few other bloggers. Hobson & Holtz  Jeremiah Owyang TechMeme Twelve Horses Karl Long/Marketing Profs

Among the study's findings were that  "nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.”  I contacted Jupiter for more details and ran into a blogger brush-off. Read the full post. 

Fard Johnmar, Healthcare Vox, also contacted Jupiter Research for additional information. He too was given the blogger brush off.

Jupiter's PR firm Peter Arnold Associations kindly informed him,  "We do not play favorites.  If we answered your questions, we’d have to answer everyone’s. It does not matter if you write for the Wall Street Journal or a blog.  We are not revealing any more information about the survey’s methodology."

Sidebar: Constantin Basturea forwarded the Diva 6/29 post to Carl Bialik at the WSJ with the hopes that he could get a journalist copy of the report. Thanks for your kindness Constantin .. looks like now even accredited journalists can't get a copy.

What is that report? What's the big deal about explaining the methodology behind a research study? It's SOP (standard operating procedures)for firms to provide that information since it confirms the credibility of the research.

Fard Johnmar went where no blogger had gone. He put down $750 of his hard earned money to purchased the report. He's provided a professional and objective review of the JupiterResearch study on Healthcare Vox. Interestingly, even after reading the report Fard has unanswered questions about the methodology. 

"I feel it is important for me to share my observations about the report because it is far from adequate.  I have two pieces of advice for readers: Don’t buy this report. Don’t accept the results of this survey."

I suggest you read Fard's full post.

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Maybe the Jupiter in the name of the company is in reference to where they are from? This is about as asanine as it gets... not to toss rocks at anybody, but jeesh!

I wonder how they will recover from all the negative press they have now created. Will anybody bother to listen to them at all? I know for a fact that I won't.

Posted by: Tim Jackson on Jun 30, 2006 1:37:30 PM

Nice blog and good information about the study.
Check out my blog about google: http://www.themarketingcard.com/blog

Posted by: theMarketingCard on Jun 30, 2006 3:49:44 PM

Please keep up on developments here. I'm curious how this will all turn out...


Posted by: David Armano on Jul 2, 2006 12:06:08 AM

This is great, glad you're covering it, so thanks for the news! :)

Posted by: Aliza on Jul 6, 2006 1:00:03 PM

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