How Many Biz Owners & C-Level Execs Use Pay Phones?
06/28/2006
Quick marketing case study for savvy Diva and Divo marketers.
Situation: You are VP of Marketing for a popular on-line and traditional publication that targets business owners and c-level executives.
Goal: To reflect the on-line brand's growth to your target audience
Challenge: You have been charged with developing an outdoor ad campaign.(Don't ask why, your boss is Miranda Priestly) Where would you place the media?
INC's Solution:
Outdoor ads will be placed on 20 public telephone kiosks located
throughout the midtown Manhattan business district. The ads will feature
copy and artwork touting the key features available on Inc.com.
I realize that the medium "telephone kiosks" is a tactic of in-your-face-at-eye-level messaging for pedestrians and an opportunity for multiple repeat impressions. But somehow Girlfriend, it feels like a disconnect. Target audience biz owners and c-level executives .. busy people passing by while using their cell phones. Perhaps this post should be titled, " How Many Biz Owners & C-Level Execs Notice Ads On Telephone Kiosks?"
Now that is an interesting thought! Spin it into a YouTube video strategy. Cool idea if I do say so myself. Videos of business people on their cell phones bypassing the ads on the telephone kiosks in midtown Manhattan. A little consumer generated content. A little viral from YouTube. A little drink from the 2.0 kool-aid..make mine purple.
Heard it from: Media Buyer Planner
Technorati Tags: INC, Marketing, Advertising, YouTube, Kool_Aid
