Cuteness Creates Buzz For Old Navy
05/19/2006
Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.
Maxie 
is very cute but cuteness doesn't always pay for the doggy treats. Sometimes I think little Max should be helping out with the expenses of his doggy chocolate kisses and cookies. I might have found the perfect gig where cuteness does pay. Old Navy is on a search for a new spokesdog mascot to star in ad campaigns and commercials.
All kidding aside, Gap, Inc. has created an innovtive and fun strategy that is attracting the attention of dog lovers online and off. You can nominate your pooch for the honor by submitting a photo on a special website. The site is loaded with games and pet information. Don't have a picture? Take Spot to a casting call where photgraphers will snap your pup.
Of course you want to see your dog in the cast of thousands so you click back to website. The technology falls flat at this point. It's almost impossible to find your dog's picture and the photos are not showing up. Very frustrating.
There's one more surprise and this is totally awesome.
Coming back into the site <after submitting your photo> you are greeted with a splash page film about your very own pooch's adventure becomeing a star. How cool is that?
Diva's just for a giggle let's spin this and show The Gap how they could have included a little Web 2.0 magic and extended the buzz even further.
- Make it easy to download the film. I'm betting we'd see a lot on YouTube, blogs and websites.
- RSS feeds for updates of specific breeds
- RSS feeds for contest updates
- Podcasts and vlogs of the casting calls
- Ability to add your dog's photo to the send a friend an e-card
- Blogs written by the judges: Katherine Heigl (“Grey’s Anatomy”), Alfre Woodard (“Desperate Housewives”), Malcolm David Kelley (“Lost”), Kristin Chenoweth (“RV” and “The West Wing”), Betty White (“Golden Girls”) and celebrity dog trainer Andrea Arden.
- Blogs written by the dogs' peoples
- Dare I say a character blog?
- A customer video element - perhaps a contest within the contest
You have until May 29th to enter the contest. 
Biz Astro Tips
business astrology for fun
By Diva Astrology Bloggers Paula Dare & Donna Page
Mercury, the planet of communication and commerce is moving into its own kingdom of Gemini today. This position is excellent for getting your message out. What do you need to communicate about your business in order to connect with your customers?
The sun enters Gemini on Sunday giving a one two punch to communication, connecting, and sales. However because Mercury is traveling with the Sun, essentially hiding in the suns shadow, it is best to keep your marketing plans under wrap until you are ready to launch.
Monday is a daydreamer’s paradise, let your creative thoughts flow, and just remember to click the save button so your brilliance doesn’t disappear into never never land.
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