Diva Marketing - A Leader In Marketing Blogs
04/18/2006
Now that I have your attention ... no this really is not a shamless plug for Diva Marketing dahling. It's attribute to the power of search when it comes to marketing with blogs and the benefits that even a small brand can derive.
eMarketer released results of Search Engine User Behavior Study conducted by iProspect . The study analyzed search users behavors and their perceptions of companies in regard to natural search rankings.
According the Robert Murray, president of iProspect, "[Many] search engine users ascribe industry leadership to those brands within top results and believe them to be leaders in their fields."
That perception is gradually increasing. In 2006, 36% of respondents agreed with the statement "US search engine users who equate top positioning in search results with brand quality while 33% thought it was true in 2002.
90% of foks seldom venture beyond page three of a search. 62% of search engine users click on links returned within the first page of search results.
So why can Diva Marketing claim "leader in the marketing blog field" status? Number #2 in a Google search for marketing blog out of a total of 199,000,000.
Not too shabby for a wee brand trying to earn a reputation in what is becoming a cluttered and very fragmented field of blog strategy consulting.
Who is #1 you may ask, blog buddy Lee Odden.
Is SEO marketing important? I'm thrilled to be working with a new client, WaterhousePR, who discovered Diva Marketing from searching on marketing blog. We're working on an exciting blog project..stay tune for details.
Sidebar: Now that girlfriend was a shameless plug!
Technorati Tags: Blogs, Marketing_Blogs, Search_Engine_Optimization, SEO, eMarketer, Search_Engine_Iser_Study