B2B Podcasting


Caught up this morning with Michael Neumeir of the Arketi Group.  I met Michael a few months ago when I had pleasure of joining Randy Covington, Director Ifra Newsplex at the University of South Carolina and Bram Bessoff from CompeteNet in a panel about social media for the MIT Forum-Atlanta.

Mic_1 The Arketi Group is doing some interesting work with business podcasting. Not only is it a nice value-add for customers but a low-key educational marketing strategy for biz development. The show notes provide links and a brief capture of the show.

The cool thing about the Arketi B2B Marketing Minute is it's a quick bite and several staff members are involved in recording. Since the casts are 'talking voices' - one person versus an interview with multiple people - a few different voices adds texture and variety. Not that the Divos' are not easy on the ears but I'm looking forward to hearing a woman's voice in the mix too. I've been told that's coming soon.

Diva Tip: Consider multiple podcast DJs when you're developing your podcast strategy.
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Diva thanks for the "virtual" shout-out! I pleased to say that we now have a woman's voice up on the Arketi B2B Marketing Minute podcast (www.arketi.com/minute)!

The latest segment was crafted by our very own senior consultant Star VanderHaar, and it is now online! I hope you enjoy it as much as we did.

Posted by: Mike on Apr 29, 2006 5:56:19 PM

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