RSS ... Made Really Simple
03/31/2006
Shhh...want to know a secret of how do you can become indispensable? Know more than anyone else and become the Go To Diva (or Divo). RSS. Really, Divas it's just simple syndication. Whatcha say girlfriend? Synda what?? RSS who?
Let me put it to you this way ... what if there were a way where you were the first to know about the hot new trends from lots and lots of experts? What if there were a way to get that scoop the second it was written (or at least published to the internet)? What if there were a way to quickly scan for what you wanted to know?
Jim Cahill, Emerson Process Management (yes ma'am, add another F100 to the blogosphere!)post that only 12% of internet uses know about RSS and of those only 4% are using RSS. But RSS may not be our little secret weapon for long. Emerson Process Management has just released a nifty RSS Starter Kit that they have kindly made available for the world to use.
Deb Franke, e-Marketing Manager at Emerson Process Management and a participate in the first AMA workshop on blogs way back in 2004, wanted to bring blogs and RSS to the company's emarketing efforts. Deb faced a couple of challenges: One RSS adoption rates were low Two how to increase those numbers so customers and prospects could benefit from EPM's knowledge. Instead of waiting around for browers auto-sensing to be supported by all of the popular web browers EPM created the RSS Starter Kit.
"We hope to help the entire process manufacturing community see the value that we see with RSS and be able to immediately work smarter and faster because we believe RSS can short-cut the learning process. We hope one of the ways they use RSS is to more easily fnd the experts around Emerson who can help address some of the challenges they face on a daily basis."
Deb is jazzed that she can make this little tool available to help folks over the learning hump and encourage them to try using RSS. The RSS Starter Kit is complete with the a how-to subscribe to an RSS reader video along with all the who-what-whys.
Now if y'all want to be really cool about RSS readers hop over to my pals at BuzzHop and they'll help you create a branded reader with the elements of your logo included in the look and feel.
More about how companies are using RSS
Technorati Tags: Emerson_Process_Management, RSS, News_Reader, News_Aggregator
