Wanted: Corporate Bloggers


Dr. Walter Carl's Advanced Organizational Communication, class at Northeastern University, has teamed up with Jon Cass, Backbone Media, to, "..better understand the reasons, conditions and factors it takes to make a successful blog, and in the process help a company determine if they should blog and how they should blog."

Prof Carl told me the students will be conducting the surveys; however, they'll first learn about corporate blogs before they conduct their interviews. Prof Carl and Divo Jon will then do the analysis.

They need a few good corporate bloggers..20 to be exact! Please check either the Advanced Organizational Communication Blog or Backbone Corporate Blog for details on how to participate.

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Diva -- These are great posts. It's wonderful to see people taking such a thoughtful approach to understanding the blogosphere. I have two questions for you/your readers. First, do you have any examples of colleges/university classes examining this phenomena in the context of public policy/diplomacy? Second, are you aware of any classes looking at other forms of CGM -- e.g. Wiki's, Podcasts, etc. Thanks for the insights.

Posted by: Leslie on Feb 15, 2006 11:55:27 AM

John Cass is a freind of mine. I helped him with a few things, like sidebar badges/buttons, for his last survey with Backbone.

Thanks for announcing this.

I think I have a crush on your blog design template. Very lovely and artistic.

[seethes with unbecoming envy and sorrow]

Posted by: steven e. streight aka mean old Vaspers the Grate on Feb 15, 2006 3:43:22 PM

Thanks for the mention Toby. Dr. Carl is definately at the forefront of using blogging for teaching.

Posted by: john cass on Feb 17, 2006 12:22:41 AM

Leslie, you might want to check out the higher ed conference. http://www.higheredblogcon.com/

Posted by: john cass on Feb 17, 2006 1:03:02 PM

Leslie, Here's that link to the higher ed conference

Posted by: john cass on Mar 10, 2006 10:26:22 AM

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