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Bloggers Wish List for 2006


>Last edition of the "post that never died." Promise. Received some great "wishes" that needed to be included. Thanks to y'all for sharing your thoughts, for the trackbacks and links. It will be interesting to revisit this at the end of 2006 and see whose wishes actually came true!

>I've added some additional excellent "more and less wishes". Not sure if this is correct "blog protocol" - but to keep life simple and all insights in one place, I'm making a management decision to include all wishes on this post. Just seems to make sense.

>It's been an exciting  year for the the virtual communities that we affectionately call "the blogosphere." As a business strategy, blogs are making their way into mainstream acceptance. More voices are being heard and listened to on both sides of the post - blogger and commenter (assuming comments are left on of course.)

Began to wonder how bloggers would like the blogsphere to evolve during the next 12-months. What would people, who have a stake in the evolution of this medium, like to see "more of and less of in 2006."  So I asked a few blog buddies (If you're name fell off the list shoot me an email and I'll add yours to the next round.)

Here's what I'm seeing ...
Many folks wanted a kinder more civil blogosphere.  Others wanted more credible and higher standards of professionalism. Bloggers were looking for less "fruit cake" or pass along information posts, without value-added commentary. Several people wanted to hear new voices including women, clients and older bloggers.

From a tactical aspect people wanted to see better use of the side bars, use of personal domain names and to kill off the concept of tags. Less ads and more content. Blog platforms that work.

Not surprising less comment spam was on several wish lists. In keeping with a more professional environment less self promotion and less whining.

I encourage you click to visit some new bloggers and renew the acquitance of some blogger friends who you may not have visited in awhile.
Oh and please excuse the multiple fonts and the horrid spacing...call it technical difficulties. I have not a clue what happened.

More of ...

Yvonne DiVita
MORE Smart Women Bloggers. There are dozens now, but I want more. I want women to stand up and be counted, because blogging is word of mouth marketing at its best, and that's a task we are designed by nature to dominate.

Jane Genova
In the blogosphere, I would like to see more evidence of research on a topic, just the way mainstream media provides evidence from research.  Opinion is good but opinion backed by documentation is better.  Now that we're being taken more seriously, we have to become more serious in how we present information and points of view.

Marshall Kirkpatrick
I'd like to see more sidebar appreciation - I think sidebars are one of the most under-loved parts of every blog (am I wrong?). 

Lee Odden
What I'd like to see more of is the availability of basic ecommerce functions as plug 'n play options with major blog software packages. Blogs are good for business, big and small and I think there's a lot of opportunity for business and value for consumers with ecommerce blogs.

More niche blogging. Blogging is powerful because it is the power of niche communities. We all talk about it.

Dave Taylor
More civility and professionalism. The level of aggressive interchange in the blogosphere doesn't make "the conversation" more genuine, it makes it more juvenile and makes it harder for Corporate America to truly grasp the business case for blogging.

Donna Lyons-Miller
I wish blog people would chill & be more open minded to innovation without damning those that try new things. I guess it's another version of Peace On Earth Goodwill to Men.

Scott Allen
I'd like to see more of less. What do I mean? I'd like to see blog carnivals with the seven best posts rather than all 50 that were submitted. I want better tools for subscribing just to the information I want. I want to see people acting more as filters than as aggregators. I think posting every passing thought is passe, at least for business blogs - I'd like to see people stay more focused.

Average Jane
More appreciation for the raw skills each blogger uses:  writing, photography, design, etc.  I think a lot of bloggers fail to get the respect they deserve because their subject matter is dismissed as "too trivial" (and I'm not talking about myself here - I know my blog is all about trivial matters!)

Marc Babei
I’d like to see more blogs written by client-side marketers.

Sybil Stershic

To find more time to read other blogs on a regular basis!

Millie Garfield
I would like to see more older people discover the computer and start blogging.  Like Mikie says, "If they try it, they will like it."

Susan Getgood
With the corollary that I’d like to see more awareness by folks that they are responsible for their own success (or lack thereof). ….. You want to succeed at something, take charge of it – make it happen, don’t keep listing all the outside forces that prevented you from succeeding. You won’t win all the time, but you, and no one else, owns your success.

Tim Jackson
More people blogging. Yeah I know, everybody and his grandmother is already starting a blog, but there are many more people out there who should be lending their voices to the chorus who should be blogging too. Plus many more companies need to start blogging. Like Dana mentions, the person to person interactivity of blogging is still deeply under utilized. I know that from my own brand's experiences, blogging has been a very successful tool in getting consumers to reconnect to the bikes I sell. More creativity in the kinds of blogging going on. More humor. I think too many bloggers take themselves far too seriously. A little humility and a sense of humor goes a long way. 

Marianne Richmond
In keeping with the season, less fruitcake blogs; Johnnie Carson said there was only one fruit cake in the world and everyone just kept sending it to each other. If just passing along information read on someone else’s blog, please at least add an adjective or a reason why it is being passed along, in a conversational tone... More tech support for the non-intuitive.

 Grace Bonney

I’d love to see more original blogs. Copycat blogs seem to sprout up every day and I’d love to see some really original content that speaks to a niche that hasn’t been covered yet. I’d personally love to see a site for travelers that care about design, a resource of sorts.
Scott Burkett
-I would like to see the people who will never make any money from their blogs remove the third party advertisements from said blogs.

-I would like to see more business bloggers ... fewer pictures of people's dogs and more thought leadership.

-I would like to see better ways of finding business bloggers.

Elisa Camahort
-Research: if you're gonna say it, cite it. Cite something. I don't even know you, don't ask me to just believe you!

-Useful and user-friendly tools. That work (and I mean with full functionality) on Macs!!!!!
-'Live and let live' attitudes from bloggers of one type toward bloggers of another. If you don't like it you don't have to read it, and you don't have to write one like it.
-That being said, my personal preference is: more context and commentary

Dana VanDen Heuvel
-I'd like to see more people move beyond 'blogging' and reach deeper to the 'metaphors' that blogging represents like customer-to-corporatation (read: people-to-people) connection and the role blogging plays in the participant economy.
- Let's see more bloggers realize that they are part of changing the world as we know it, even if only in some small way in a little corner of the world. Online conversation is a beautiful thing.

Bill Flitter
Marketers need to consider blogging seriously, if not by creating a blog for their brand at the very least participate in a constructive manner with the community they serve. This could simply be just commenting on blogs that mention their brand. Let your customers no you are listening. It makes for a happier community.”

Elana Centor
If I am going to be completely honest and self-absorbed, the thing that I would like it see more of in 2006 is more traffic at FunnyBusiness. My second wish for 2006 is that I would like to see "professional journalists" get over themselves in their attitude to those of us who choose to blog.

Nick Jacobs
I'd like to see Republicans and Democrats come together for the good of the country for the first time in 14 years.

Peter Flachner
-I'd like to see more new bloggers joining in the fun. I've walked a couple of techno-phobic friends through getting started recently, and it has been such a pleasure to watch them "get it".
-I'd like to see more people using their own domain names - this is going to be a huge issue as blogs develop and grow.
-I'd like to see more originality and care in blog design.-
I'd like to see more thought put into blog archives. -
I'd like technorati (or equivalent) to work as advertised.
-I'd really, really, really like to see the word 'blog' disappear. Blogs are websites. Let's just call them that.
-I'd like to continue to meet amazing people through my blogging adventures.

Sally Falkow
Communication is the universal solvent. It never hurt to communicate more. Blogging is the way to reach out and communicate with people.  Making yourself and your company real to your audience is a good thing. Learn to let go of the ‘message’ and really communicate with your public.

Nancy White
Well, on the flippant side, more chocolate, less baloney. Getting a wee bit more serious (because I'm still on blogholiday) I'd like to see more exploration of how blogs can support collaboration, particularly in the non profit world, but I'm happy to see it happening in any domain. How can we create both this wonderful sense of self identity that is so strong in blogs and lean it towards a group goal? Crazy? Perhaps. More generally, I will be reading blogs that:
-help me see other's perspectives, particularly outside of my culture or domains
-make me smile when I need some smiling
-offer me the chance to learn something new

To make more than 10 cents from my blog.

Mary Schmidt
1. Ditto re civil behavior/common courtesy. That said, we should use the blogosphere (depending on the blog subject matter & purpose) to raise awareness of shoddy business practices, scams, government wrongdoings and such. I do make it a practice to never say anything I wouldn't say to somebody's face (and usually have) but then I'm pretty blunt when I'm unhappy about something (principle is the thing.)
2. Ditto re getting more people involved. The more interaction we have, the better chance we'll avoid problems (versus having solved them). Example: If the GOP and Demos had really talked to each other (instead of AT each other) and focused on the issues (versus dong mass mediocrity sound bites) - we'd be in much better shape.

Wayne Hurlbert
I would like to see some technical improvements appearing in both individual blogs and in blogging software platforms. Improvements in how blogs speak to one another via trackbacks would assist bloggers in referencing one another. Perhaps an automated system that included all blogging software platforms would work well in this regard. Improved and simplified RSS feeds would help more novice RSS users add blog feeds to their subscription lists. With greater east of RSS use, and better cross interfaces, more bloggers could reach wider audiences. Better technical blogging systems would not only help individual bloggers and readers, but the blogging industry as a whole.

Koan Bremner
For myself? I'd like to see more of a blurring between the personal and professional in blogging - particularly, I'd like to see corporate and professional bloggers "let the mask slip" a little more, and show us the *real* people (not fake, airbrushed or "character") behind their blog and /or company. Companies that do that are the ones that fascinate me - they're the ones, to be mercenary, whom I will grace with my spending power (such as it is!). Of course, it won't happen - but, hey, a girl can dream can't she :)

Ivan Chew
I wish for a more robust web identification system in the blogosphere. It scares me that it's so easy to pretend to be someone else. e.g., posting a comment.

Dave Dolak
I'd like to see more focus .. blogs that stick with a theme rather than just random comments and a lot of disconnected nonsense.

I can't help but notice that several of the wishes posted already exist. Some just haven't looked for them.  I know that bloggers tend to form cliques (ie. Business bloggers, Women bloggers, Doctor bloggers, IT bloggers, Political bloggers) and I think, most of them just need to step outside their group to find what they want. It's definitely out there. (Read more in comments)

Holly Buchanan I'd like to see more use of Trackbacks. What I love most about the blogosphere is the ability to find new and fresh voices - wonderful talented people from around the world  you'd nver know existed if it wasn't for their blogs. Interconnecting is what blogs do best. Let's do more of it.

Mike Bawdin
1. Civility in discourse and criticism. I don't have a problem with points of view that are contrary to my own, but I expect people to be decent and thoughtful in how they express their positions. Declaring that there is a "War on Christmas" or calling people derogatory names when commenting on their blog post (ref. the now infamous "pussy" comment allegedly thrown out by an Alaskan Air employee on Jeremy Herman's blog.
2. I hope we learn that no one can "have it all" - there are limits to our ability to maintain social relationships. If we want blogging to go beyond the "early adopters" those in the mainstream will need to feel secure in their space. If you talk to people who aren't blogging, a lot of them shake their head and say they just don't get it. Forming relationships through social media can be a bit like drinking from a firehose, but never really knowing when the firehose is going to be turned off and on. In a much larger sense, we have to learn that it's okay to set limits and slow down. I'm not advocating withdrawing from society as I am taking some time to get to know fewer people better - I think the result will be much more fulfilling. The implications for the blogosphere are, I think, fairly significant in the long-term.
3. All that stuff about "slowing down" and becoming more intimate with fewer people aside, I hope we'll see the birth of some significant movement back to rich sources of mass media. I'm not calling for a return to the days of the big three television networks - but now, with technology capable of doing what it can and the country wired as much as it is, there must be a way to produce a few primary sources of information dissemination that will help frame the debates and discussions we need to continue progressing.
These are three, really big ideas. But I believe each of us, as individuals, can work to make them a reality.

Robert Scoble
I'd like to see good information make a come back. Reviews anyone? DPreview.com has awesome ones on camera. What if we had a review site like that for software?

Nicole Simon
We should be challenging. Expect more from the people around you, including your readers. How else are we suppose to learn and evolve if everything stays mediocre and just for the mainstream taste?
To quote one of my favorite song lyrics: "What have you done today to make you feel proud?" There are so many people and you can't be everyone's darling. Stop trying to be and make the the one person proud which really counts: You!
Say what you want: In order for you to be more than mediocre, others (and you yourself) need impulses and ideas. Tell them what you want and why, so others can pick up on your request.

Sidebar: I have read your mail and pondered upon an answer for a longer time and it strikes me, that me - the more technical geek of most of the people I know - comes up with something quite ungeeky to add to your list. I will do a podcast later this day just on this topic so you see how occupied it has me :))
Sidebar: Nicole did do a
podcast about her 2006 wishes for the blogosphere.

Less of ...

Jane Genova - Opinions that haven't been well-thought-out.

Marshall Kirkpatrick
of...well less spam blogs clogging up my search feeds would be a dream
come true!
Lee Odden
What I would like to see less of is comment and trackback spam.

Arieanna Foley
Less metablogging. We all talk about it. Let's stop blogging about blogging quite so much and just get to it!

Scott Allen
I'd like, of course, less comment spam and splogs.

Average Jane

I'd like to see less compartmentalizing of blogs by topic.

Marc Babei
Less mindless self-promotion i.e. Seth Godin.

Sybil Stershic
To feel less pressure & more pleasure in writing my posts.

Susan Getgood
What I'd like to see less of (in the blogosphere, and in general as well) - less whining.

Tim Jackson
A bit less slandering. Dana is right, fewer blogs attacking companies and people would be refreshing. It is so true that this type of behavior does a lot more harm to the collective cause and scares more and more good people out of the blogosphere. Let's all step back for a minute and recognize that our importance is not so great that we are going to change the world over night nor are we the only real and relevant voices around. The mainstream media still has a place and importance, so we need to not take ourselves so seriously.

Grace Bonney

Less comment spam.Scott Burkett
I would personally like to see the death of "tagging", or the use of "tags" on blogs.

Elisa Camahort

-Comment spamming and splogging of course!
-Content theft.
-Mirroring of the exact same bias and blindness we see in the non-blog world.
-Advertising real estate that outnumbers actual content real estate.
That should do it for now!Dana VanDen Heuvel
I'd like to see less uncivil blogging. People starting blogs just to trash companies or trash other people. If you can't say something to someone's face, you shouldn't see it on a blog.

Nick Jacobs

It would be great if every restaurant in the country started trying to help the American diet by being nutrition conscious.  Less biggie meals and less biggie butts . . .
I would like to see less of is less vulgarity in posts. It's so fucking exhausting! Also I could use a little less snarking-wh did these folks playwith on the school playgroud? Sometimes reading a blog feels like the revenge of the nerds. I am amazed at how mean-spirited people really are. Is this suppose to be humor or high art? Civility. I wish for more civility.  I believe that a little civility can go a long way.    

Scott Neal
I’d like to see more bloggers who are not professional media or professional writers start blogs.  I think we all benefit when what I call “field level” bloggers share their first-person observations and feelings with the rest of the world.”

Nancy White
What I'd like to see less of? Well, the joy of blog is if you don't like 'em, don't read 'em. So it is easy to not see what I don't want to see. Not that I believe blinders are always a useful thing - grin. I know I won't be reading blogs that:
-don't have full RSS feeds because time is precious
-are over the top with self promotion or pure publicity seeking
-support gratuitous flames because I simply don't enjoy them. I don't begrudge them, I'm not wasting my time!

Koan Bremner
It goes without saying that I wish a painful, lingering death on comment spammers (well, *all* spammers, actually - but comments spam is the one that annoys me the most). Not a very Buddhist attitude, I know - but hey, I acknowledge my imperfections!

Dave Dolak
I'd like to see less press about blogging. We've all heard all about it and you aren't even being close to cutting-edge by reporting in now.

Nicole Simon
I want less people who do not understand why connecting to the internet is not an addiction but a new form of social interaction. I am tired of seeing those pity looks because they think, they do have a "real life" when all they do is watching television all night or going out in bars having meaningless conversations with people they already know.

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Looking For A Few Good Linkedin Stories


Book_managing_your_social_capitalAtlanta divo Scott Burkett - bscott burkett's pothole on the Infobahn - is looking for a few case studies to include in his new book Managaing Your Social Capital. If you have a story to tell (positive or other wise) about a Linkedin experience please give Scott a shout.

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Friday Fun: Mini Carnival of Holiday Cheer


Happy_holiday_peachtree_2What could today's Friday Fun be but a mini carnival of holiday cheer posts and websites? Enjoy!

At Lip-Sticking Yvonne DiVita reminds us that women are the caretakers of the holiday season and especially in our virtual world embracing the diversity of differences among cultures is mandatory.  She offers us a short lesson about some holidays and celebrations including Hanukkah, Christmas, Kwanza, Our Lady of Guadalupe, Omisaka, Browen Claw.

If you love the story Yes, Virginina There Is A Santa Claus you'll enjoy this interview with Virginia Hanlon - 66 years later.

Marianne Richmond, Resonance Partnership Blog, found another Christmas letter that is as heart warming. Especially if you are the parents of boys this don't miss A Father's Letter to Santa written by David Chartand. Love the now and then photos of Marianne's 2 sons.

In his alter ego blog, ItSeemsToMe, Shel Israel talks about what was like as a young boy growing up Jewish at Christmas. Nice piece and a different side to Shel than what you're use to seeing on the Naked Conversation blog.

For the foodies, a yummy eggnog recipe from Cooking For Engineers and one for hot mulled cider from Simply Recipes. And from Delicious Destinations a recipe for  Candy Cane Tea that would go perfectly with a cookie swap.

Winter and holiday games including a cool snow flake one comes complements of Average Jane - here and here too!

Modern Millie celebrates Hanukkah a little early and lets us in on the fun watching her her son and daughter in-law Steve & Carol Garfield unwrap their presents from her. It's another feel good vlog from the Ultimately Divine Diva. Check out the Carol & Steve Show about their new funky Xmas tree too!

Santa is blogging and Santa is podcasting. Of course the jolly ole elf is in tune with the 2.0 web stuff and B. L. Ochman has the scoop!

Funny Business has some strange and funny holiday stuff going on. Elana Centor has some thoughts about duct tape and tampons..and that's all I'm saying... and a post on politically correct way to wish you merry and joy. Is it Holiday Greetings or Christmas Greetings?

For anyone who's experienced holiday dinners with their dysfunctional family, you might have something in common with Jane Genova. Or agree with Alex, New York One Gay Date At A Time, that quite often it is friends who are family.

For an ohhh...how cute you must see Michele Miller's, Wonder Branding, photo of her pooch, Penny The Wonder Dog. I think Max would def let out a howl for Penny!

John Moore, Brand Autopsy, shares his Holiday Deliverables. I think we should all take note.

Yes, Divas and Divos some people still do send out real cards. Rich Westerfield, TSMI, has a shot of the real card from Slack Barashinger and a link to their funny rejects.

What does the ultimate geek, Robert Scoble, think is a cool Christmas gift? A candid conversation with Channel 9's team. Each to his own.

From Grace Bonney of the beautiful and elegant blog design*sponge - mouse pads that are far from geeky!

Diva dahling, if you're still looking for the perfect New Year's eve shoes, you much of course visit the Manolo.

And if you're having trouble getting to sleep Christmas Eve perhaps a holiday story, the Blogger's Night Before Christmas by Diva Marketing, might do the trick.

And so, I'm offering this

Simple phrase to bloggers new and old,
Altho' it's been said many times
Many ways; "Happy blogging to you!"

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Citizen Journalism Does Not Equal Wild West Blogging


Blog buddy, Debbie Weil added an important comment to her Kriptonite story post, that in the long-term, is more significant than if Kriptonite got it right or got it wrong. I think there's a cautionary tale in here about "blogging" vs. "journalism."

Pink_boa_9Toss of a pink boa to Debbie! We've all seen too many biz bloggers shoot from the hip when it comes to posting about what they perceive is a blogging "no no." That wild, wild west mentality needs to be checked at the virtual door ladies and gents. Not only does it harm your own credibility but provides one more stumbling block in our mission to encourage businesses that blogs are a legit marketing tactic.

Let's take our cue on this one from the good old days of journalism when the facts and truth were paramount. Because like it or not if you're putting it out there for the world to read, you do become a Citizen Journalist.

Sidebar: Dan Gilmor, a highly respected journalist, will be overseeing the new non profit Center for Citizen Media. The goals are to study, encourage and help enable the emergent grassroots media sphere, with a major focus on citizen journalism. The Center will be affiliated with U of CA Berkley's Graduate School of Journalism and Harvard U Law School's Berkman Center for Internet and Society.

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Kriptonite Poster Child of the Blogosphere


A Bic pen and a bicycle lock, Kriptonite, named after the Supermanonly metal that is fatal to Superman, set the blogospere a buzz during the autumn of 2004. Many bloggers took Kriptonite to task for not responding quickly to what was perceived as a product and customer service crisis.

Stephan Spencer chronicled the story as did many others including Rick Bruner at Business Blog Consulting. In fact, so many bloggers posted that Kryptonite became (ta dah!) the poster child of the blogosphere of how not to handle a crisis.

But what really went on behind the scenes? Donna Tocci, Pubic Relations Manager,Kryptonite, has told her story to only a few bloggers including Jack McKee, Shel Israel and most recently  Dave Taylor, Intuitive Life Business Blog. Comments on all posts are as interesting as Ms. Tocci's interviews.

Whether or not Kriptonite responded appropriately and the impact of citizen journalism or citizen communications will surely find its way into books about the history of the blogosphere. However, what I found significant in Dave's interview is the following response from Ms. Tocci.

However, is the blogosphere the best 'bang' for our 'buck'. And by 'buck 'I don't mean money. I mean time. I'm not so sure about that. Each company needs to make that decision for themselves. They need to do the research and spend the time to figure out where their customers are, if that's the blogosphere then they need a blog. If not, they don't. They do need a good crisis management plan no matter who they are or how they choose to implement it.

And Dave's comments:

 Remember, blogging is an important part of a company's current and future marketing and public relations mix, but it's by no means the only element, and it cannot become the only element however you spin it. Always remember that ultimately the company has to meet its market, too, not vice versa.

As I wrote waaay back in August of 2004 - just before the Kryptonite deal - Blogs Are Not The Savior

Blogs can help build stronger brands. Blogs can help build stronger customer relationships. Blogs can help build stronger media relationships. Blogs can help build credibility. Blogs can help build stronger ROI.

Please tell me that at least we (marketers) have learned our lessons well from the Internet crazed ‘90’s. Please tell me that we (marketers) understand blogs will not replace traditional or other Interactive tactics. Please tell me that we (marketers) understand blogs are one more, albeit powerful, marketing tool we can leverage in a developing a strategic marketing plan.

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Ho Ho Hummm


Party_lampshadeFriday Fun is waiting for the weekend to start. Call it our virtual happy hour. A time to be sophisticated-silly as we count down the minutes to that Cosmo or Gentleman Jack.

Been invited to  a holiday soiree that is not up to diva standards and need an creative way to ease your way out of attending? Give the Holiday Excuse Generator a try. Very clever and a great viral marketing tactic. Got me to pass it along!

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Talking Blogs In Detroit


InforumTalking Business Blogging Basics with the smart, savvy women of Inforum today. If you're in Detroit join me for breakfast at Automation Alley.

I'm drinking early am java with  Bob Allen, Web Editor, Business Casual Crains Detroit Business, John Bailey, Baily Blog,  John Bailey  & Associates and none other than my blog buddy Ed Garsten, TheFirehouse.biz, DaimlerChrysler.
Sidebar: Diva Marketing Blog's Biz Blog Profile Series includes a behind the scene interview with Ed about the controversial Firehouse.biz blog.

Many thanks to Doris Hendricks for her hospitality that made chilly Detroit feel more like Hot'lanta!

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How Do You Do? Virtual Handshakes


Thevirtualhandshake_cover_112x162Chapter 1 of The Virtual Handshake begins with the quote:

The biggest mistake is believing that there is one right way to listen, to talk, to have a conversation - or a relationship. Deborah Tannen You Just Don't Understand: Women And Men In Conversation.

Good advice for any type of relationship. In this book authors David Teten and Scott Allen have explored that premise within the business arena. The Virtual Handshake discusses the tangible benefits of cultivating online communication channels to build 21st networking connections. Not possible you say? Think again.

Although I've worked on virtual teams for over 7-years, if you told me 12-months ago that some of my best friends and most exciting business projects would happen from relationships made through a blog...well, girlfriend, I'd thought you would have had too many appletinis!

Teten and Allen understand the differences and challenges of virtual communication. "The key disadvantages of remote communications is that it may be harder to identify nonverbal signals: sarcasm, emotion, jokes, etc. The absence of those subtleties sometimes leads to miscommunication in a way that occurs less often when people are speaking."

They also understand the power behind the technology that can build a more successful network resulting in opening doors and closing deals. Tangible results. An easy read that is filled with practical how-to lists. Great holiday gift <wink>

Sidebar: Authors sent me the book for review.

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Creative Courage


Ideas float around in my head. I write a few words. Zap them off the virtual page. Oh for the satisfation of crumbling pages of paper and seeing piles of frustration build before my eye! Where is the inspiration?

A couple of weeks ago I had the absolute pleasure of working with a real author - Peggy Payne - on a blog strategy project. I so admire my blog buddies who have/are in the process of writing business books about blogs. However, even more amazing to me are the fiction writers who create entire worlds from their imaginations. Like Peggy Payne - whose novels have won critical acclaim. "From the novel's very first sentence, her ravaged voice grips the reader." The New York Times 

I try again. The words still don't seem to work. Deadlines loom like gray rain clouds on a cold November afternoon. Damn! who said business reports were suppose to be creative?

Peggy Payne's Boldness Blog is about creative courage, motivation, creatvity, inspiration. She talks about how to keep going, inner travels and the spirtual quest of creative works.  Peggy is blogging a series of tips and strategies for planning a career in writing or any of the arts. Big Dreams Small Steps Write It Down

A different way to look at the data suddenly comes to mind. What would happen if C came before A and cow didn't jump over the moon?

If you were in an elevator and in stepped your dream customer what would you do? You and her for three floors only. Peggy tells how to develop an elevator pitch. List 3 nouns and 3 verbs that describe your concept. Very precise. Very concrete. No buzz words. No jargon. Write a sentence. Tell it straight. Here's the secret...project your excitement and enthusiasm. Sound advice for artists or business people.

Light bulb moment! Creativity is how you look at the world. A project. A report. A customer.Sister_india Who says you have to do it the same way everytime? The secret is to bravely walk throught the door with creative courage!

Sidebar: Sister India by Peggy Payne

Small Business Survey


"Small business" can be a lucrative segmentt to add to your prospecting. However, since it's highly fragmented and niched space, what does it take to tap into the small business market?

Blog buddy, Anita Campbell, Small Business Trends, along with Joy Levin, Allium Research and Analytics, are attempting to find some answers. Which produces more bottom-line results: online or offline? If your company is targeting small businesses please click over to Small Business Trends and take a 3-minute survey. For your kindness you'll receive a copy of the results (which just might help Your ROI!) and the chance to win a copy of the Virtual Handshake.