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Diva Marketing Loves Google!


Girlfriend, I may not be getting Technorati right...but Google Blog Search loves Diva Marketing..and Diva Marketing loves Google Blog Search and Google too! Need to win a client on the power blogs can play in search engine strategy? I offer Diva Marketing Blog as a great example.

1. (today) on Google Diva Marketing is  #2 of 59,100,000 for the key word phrase marketing blog; there were 8 sponsor ads.

2. (today) Diva Marketing holds the  # 1 spot on Google's Related  Blogs of 1,906,564 for the key world marketing

Google_blog_search_102205Have not a clue how this below-the-radar blog, Diva Marketing (Google page rank of 6/10), can surpass the giant Weblogs' The Search Engine Marketing Blog that boasts a Google page rank of 7/10.

Perhaps the Search diva Stacy William or the Search Divos Dave William, John Waddy, Stephan Spencer and Wayne Hurlbert can shed some light.

As Dana would say, "Sweet."


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Tag You're It!


So ... Stowe Boyd, Corante, told me the way to get Technorati's attention was to include tags. So .... I've been searching and searching on how to actually code this tag thingy. I found The-Easiest-Way to do it posted on Marianne Richmond, Rensonance Partnership Blog. Girlfriend, Pink_boa_4here's a toss of a pink boa with my thanks.

Beth Kantor, has even put together a screencast on how to do it. Very helpful for us non geek people. This cool bookmarklet program was developed by Marshall Kirkpatrick.

A round of appletinis for all complements of one happy Diva!

Sidebar: I must be on some sort of Technorati deep six list because Diva Marketing Blog's posts never seem to show up...tags or no tags! Tris Hussey said to try an obscure word so I've included bookmarkelet as a tag. We'll see...

>By the way, is it okay to tag brand names and blog names and people? For instance should I have included Tris Hussey or Corante?   

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Friday Fun: Celebrating With McChronicles


Champagne_flutesHappy 10,000 visitor to McChronicles! Perhaps we should be toasting with a Big Mac..nay...this is Diva Marketing..let's pop the real thing ... and dahling it is not Atlanta's favorite beverage.

Sidebar: Take time to stop and celebrate the little successes. Too often we forget about the smaller steps that get us to the larger goals. Very important, especially when working on a long-term project, to break the assignment into "end of tunnel" pieces where people can see and feel good about what they've accomplished. Helps with motivation for the long-run.

And sometimes it's nice to celebrate nothing at all!

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Diva Marketing Gets A High Five


Edelman_talking_from_the_inside_outEdelman & Intelliseek jointly published a white paper, Talking From The Inside Out - The Rise of Employee Bloggers, this summer that I just got around to reading. It's a pretty good primer on marketing blogs in-general. Nice vocab guide too <page 18>. Blog buddy, Christopher Hannegan, Employee Thinking, was in on the writing.

Turn a corner and you might bump into some one you know...like yourself! Diva Marketing is included in the Recommended Blogs For Communicators. Page 17 to be exact. Nice company the Diva's playing with. Very cool to be acknowledged by one of the most prestigious PR firms around Edelman;  & Intelliseek, a company that is a pioneer in social media.

The format is PDF but the links are not clickable. For your resource list and just because I love y'all (and I'm procrastinating) here are live links to the Recommended Blogs For Communicators.

Shel Holson
Loic Le Meur
Steve Rubel,
Sybil Stershic
Neville Hobson,
Elizabeth Albrycht
Christoper Ducamp
Jeremy Pepper
Tom Murphy
Peter Blackwell
The Big Blog Company
Employee Thinking
Diva Marketing

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Inside Fast Food - Internal Blogs


The fast food folks may not be "outward bound" blogging but McDonald's has an active and successful internal blog. The COO, Michael Roberts, is blogging - even live blogging - and podcasting too.

Internal blogs are a wonderful way to introduce and engage employees in what some may consider a scary concept. Once management realizes the potential (exchange of information, informal research, stronger relationships, branding, etc. etc. etc.) and staff gets that the time involvement can be small chunks of time instead of hours and hours and hours, an external blog is the logical next step.

Sidebar: Another buzz word for your collection... Dark Blog- internal blogs behind firewalls.

Heard it from: Debbie Weil, Blog Write for CEOs

Special Biz Blog Profile Series: TheFirehouse.biz - DaimlerChrysler


Biz Blog Profiles is a behind the scene look at how corporations, non profits, higher education institutes and arts organizations are using blogs to support their marketing goals.

I can come clean now. Or rather Ed Garsten, Editorial Director of the famous Chrysler Group Media Blog - TheFirehouse.biz, can step out from the shadows.

A few weeks ago I posted about my experience knocking on TheFirehouse.biz door and not being allowed in. The post resulted in a lot of play in the blogosphere. When I contacted Ed, he filled me in on Chrysler's rationale and agreed to let me post our conversations...if I kept his identity secret. How could I resist a little Deep Throat intrigue? So Ed became "mysource" in the posts.

Recently, Ed allowed me access to Firehouse.biz. I'm one of a handful of people, who don't have media credentials or is not an industry analyst allowed in. He also graciously agreed to provide a special Diva Marketing Biz Blog Profile interview. Our interview is one of only two that Ed has given about Firehouse.biz. The other was with Debbie Weil who offers a slightly different approach to this media-only blog story.

Sidebar: This blog is available only to the media and industry analysts. While most of Diva Marketer's readers may not be able to access the blog, I felt that the interview with Ed Garsten provided valuable insights and offered an inside look at how a Fortune 100 company approached blogging. DaimlerChrysler was ranked #5 in Fortune Magazine's 2005 Global List. It might surprise you that some of the challenges facing TheFirehouse.biz are similar to those of many business bloggers. Besides, it seemed only right to let Ed tell his side of the story.   

Firehouse_logo_1Biz Blog Profile: TheFirehouse.biz Blog

About DaimlerChrysler AG
The company was created in 1998 with the combination of the former Daimler Benz AG and Chrysler Corp. DaimlerChrysler AG has headquarters in Stuttgart, Germany and Auburn Hills, MI. The company produces vehicles under the brand names, Chrysler, Dodge, Jeep, Mercedes-Benz.  Juergen Schrempp is chairman and CEO. He'll be replaced in January by Dieter Zetsche, former Chrysler Group president and CEO, who now heads Mercedes-Benz.

About TheFirehouse.biz Blog
First...if you to to the Welcome category, there is a full explanation of TheFirehouse name and the philosophy behind the site. In a nutshell, for the past several years DaimlerChrysler has rented out an old firehouse across the street from Cobo Center, where the North American Auto Show is held each January in Detroit.

The firehouse is converted into a nightspot where reporters can relax after a hard day of covering the show - grab a burger and something to drink and have some relaxing conversations with some of our executives. In that same spirit, we named the media blog TheFirehouse.biz - a place where reporters can engage in an honest, open exchange with our folks and themselves in a relaxed atmosphere.

How Did The Chrysler Media Group Prepare To Launch TheFirehouse.biz Blog?
The communication group here is well aware of the blog world and follows several auto-related blogs such as Autoblog, Autoextremist, and The Car Connection among others. We also consult regularly with an outside IT firm that manages the technical aspects of the blog, but is a valuable resource on content and strategy. I personally polled a number of experienced and respected auto reporters and took their views into consideration before the blog was launched. To a fault, all were enthusiastic and had no problem registering. All were grateful for the opportunity to communicate in a closed environment.

Was A Corporate Blog Explored? Why Start With A Media-only Blog?
The company is still planning to launch an open blog, but I can't say any more than it was just an internal decision to go with the media-only blog first. Our Chrysler Group Communications VP Jason Vines love the interplay with reporters and they love communicating with him. Besides, there are already so many corporate blogs and this company enjoys, as it always has, going against the grain and plowing new ground. That's what we did with such ground-breaking products such as Dodge Viper, PT Cruiser, Prowler and the early 90's cab-forward cars such as Chrysler Concorde and Dodge Interpid. Remember, it was Chrysler that invented the minivan and created an entirely new vehicle segment.

We love to break the rules, and by the way, who made the rules in the blogosphere? -- seems like some self-appointed circle. For a great analysis of what we did, please see Kevin Holland's posting on The Association Blog.

The fact is there are no rules. Blogging is a constantly evolving, and wonderful, form of communication and we fully intend to use the same rule-breaking philosophy we've used for so many years in developing products, in exploring new ways of using it. Here's my basic philosophy, which matches my mandate here:

Blogging is still an evolving medium that different constituencies will begin to use in ways that make sense to them. We're not about exclusivity or secrecy. We're about communicating with a certain subset of people and aiming our content toward them with "Firehouse."

How The Firehouse.biz Blog Was Promoted To Target Audiences
I also want to say that I've seen some blog postings ranting that we did a big PR push to publicize the blog then closed it in everyone's face. That couldn't be further from the truth. We intentionally spent almost nothing to publicize the blog since we wanted to avoid the type of disappointment that some have experienced. The only real effort was handing out some invitation cards to journalists at September's Frankfurt Auto Show.

We already had mailed a monthly V-Gram to several hundred auto beat reporters - it was a fun, informative newsletter from Jason Vine. We sent those reporters pre-registration invitations via email a few days before the blog officially launched. The invitations clearly stated TheFirehouse.biz is opened only to the media. Inevitably, once the site was launched, some folks stumbled on it, while others were led to it by reporters who registered and been allowed access.

Unfortunately, those who did not qualify for access received emails telling them so. A few were evidently put out, or confused, and the page that the non-media members would be denied access that has been corrected - Firehousebiz_blog_1005thank you Toby for calling that to our attention.
: Click to enlarge.

As far as the legal language is concerned, our legal team fully vetted it, consulting current case law and language used on similar blogs.

You've mentioned a few other style and content issues in critiquing our site. I appreciate that sort of input and we're always looking at ways to improve TheFirehouse.

Your Title is "Editorial Director." What Are Your Responsibilities?
I was hired as editorial director because I've been a journalist for 32-years - 16 as an automotive reporter. I was the CNN Detroit Bureau Chief and Correspondent for 12 years until the network closed the bureau and sent us packing. After that I was the national automotive reporter for the Associated Press and most recently, GM/Delphi beat for The Detroit News.

My current job is to oversee editorial content for the blog, making sure it's relevant, accurate, and responsive to the needs of the automotive and marketing press. I help DCX contributors in writing their comments, paying close attention to subject matter, style, and accuracy. I also monitor registrations and comments and have the authority to accept or reject any registration if the person does not meet our criteria for access.

Comments are never edited, but they will not be posted if they contain personal attacks or do not pertain to the subject matter. If a reporter simply wants to ask a question, it will also be posted and we attempt to post an answer ASAP.

As part of my position, I will interview executives and attend media events to provide sidebar, or back-story material for reporters. Sometimes I shoot photos that would not generally appear on our media site. Really, I'm sort of an "embedded reporter."

How The Firehouse Blog Fits Into Chrysler's Public Relations/Marketing Strategy
The Firehouse blog is an important cog in the company's public relations strategy in that it is another means of spreading our message while affording reporters an opportunity to post their feedback on issues, events, products, etc.

After almost a month in operation, we're beginning to find our voice. It's a work in progress as I look for topics and content I think will trigger additional coverage of DaimlerChrysler, and especially the Chrysler Group. From the time you wrote to me (September 14th) we began to learn what would trigger responses; I expect to see that trend continue. Keep in mind, reporters don't have a lot of time to tap out comments or questions, and our expectations do not include long strings of point-counterpoint, as may be seen on other blogs. We're merely offering the opportunity.

Most of my off-blog email is from reporters wondering what's next, as they become conditioned to log on to the site as part of their regular news gathering routine.

The Blogosphere Buzz About TheFirehouse.biz Blog
I think the initial firestorm, as you call it, regarding our site, was flamed (sorry) by a few factors. The inability to gain access by those not meeting our criteria obviously made it impossible for a lot of folks to see what we were doing. That closed door, I'm sure, sparked some resentment, confusion, anger, and yes, a fair bit of arrogance on the part of those who feel no door in the blogosphere should ever be closed.

Unfortunately, several of those who chose to slam us didn't bother to contact anyone here to gain an understanding of our strategy--seems they'd rather shoot first, then find out the facts later. That's one reason journalists are slow to accept some bloggers into the fold. If you're going to don the mantle of journalism, you must conform to the basic tenets of the profession - accuracy, fairness, context, perspective. We have many bloggers as members of TheFirehouse, so there's certainly no discrimination between what might be called traditional and non-traditional media.

So was I surprised at the reaction or speed? Of course not. The Internet is an instantaneous form of communication. In fact, it only built the buzz for the site. Once I was contacted and permitted to explain what we're doing, assessments of TheFirehouse took a decidedly positive turn - it's amazing how facts can affect a story.  In the end, the so-called "firestorm" turned out to be pretty much a brush fire easily extinguished by the truth.

Why The Chyrsler Media Group Never Joined In The Blogosphere Conversation
We weren't proactive about promoting or explaining the blog outside the world of journalism because we already knew, through our research, that it was being embraced by our target readers. Does Ski Magazine care what non-skiers think of it?

When you break it down, we were trashed by those who had no clue about what we're doing and didn't bother to find out. All they knew is that we weren't adhering to some sort of rules that don't really exist. Think of it - the Internet was first developed by a network of university educators to share information and research. It the world stuck to those "rules" we wouldn't be having this discussion today or Amazon (wouldn't exist).

Lessons Learned
As I've said, TheFirehouse is a work in progress with no real end point. We're already beginning to reach our goal as an indispensable source of material not available anywhere else and reporters are becoming comfortable posting comments.

The biggest challenge is breaking away from the news release prose and learning to embrace the more first-person, personal approach blogging requires. We've made great progress in that regard and as executives and staffers become comfortable with the format, our postings will reflect that.

I did distribute a short "Blogging Essentials" guide with some tips for developing blog items and spend a good part of my day working with our staff in shaping blog-friendly messages.

Future Direction
As far as the future - I intend to file items on location at more media events, auto shows, breaking stories, and podcasting isn't far off.

Ed Garsten On Blogging
One thing for sure, rules, real or perceived, aren't gong to hold us back. We're involved in the most explosive form of communication to come along in at least a decade and there's no reason its growth and potential should be reined in by artificial limits. It's called progress.

Update: As of June 30,2010 the Chrysler Firehouse Media Only Blog closed its virtual doors. As Ed said in his last post, " ... the public expects to get its news right from the source, not necessarily through the filter of the press." Happy virtual travels my friend. I'm looking forward to where the social media road will take you.

Friday Fun: Fast Food Blogs


Passion. Wild and Crazed Passion. That's what blogs are all about and that's what today's Friday Fun celebrates.  In one corner of the blogoshere people are chatting up fast food.  Don't giggle too hard girlfriend. This is consumer generated media and customer evangelism in one very influential package tied up with a big bow.

It shouldn't be a big surprise that McD's has captured a part of the blog fast food community. One of the most innovative blogs in this space isMcchronicles_polo_shirt_0002 McChronicles.  McChronicles is a pretty sophisticated blog...it includes links to Flickr photos, a video blog and the opportunity to purchase a McChronicle logo polo shirt! Must have a nice fan base of its own.

Sidebar:  Hmmm....how about a Diva Marketing t-shirt? A baby tee with Peter's martini glass..perhaps in pink or maybe black.. Food for thought - ouch! sorry.

McChronicles tells me that folks from McDonalds pop in for visits every now and again. And well they should! Not only is McChronicles the ultimate customer evangelist, but the posts are an incredible resource and free research.

Want to read more fast food blogs? Knock yourself out!
- Fast Food Weblog - Netherlands
- A Hamburger Today - USA
- Fast Food Fever - USA
- Fast Food Freunde - Deutschland
- McDonald's of The World - USA
- Fast Food News - USA

By the way, did you know that in Japan Ronald McDonald has been replaced by a sexy young woman?  Don't look for her to enter the U.S. market anytime too soon.Japanese_mcdonalds_fashion_models_ The Times has a recount of McDonald new icon.

Graphics complements of McChronicles

AMA's Hot At It Again


A New Hot Topic from our pals at AMA. This one is really cutting edge...The Old Model Doesn't Work Anymore: How Consumer Controlled Media Is Re-Shaping Your Online Go-To-Market Strategy.

The topics are Hot and the speakers are Spicy Hot...taking it up a notch! You have three opportunities to catch this one Chicago 10/29, Scottdale 11/11 or NYC 12/2.

Podcasting/Video Blogs
Stowe Boyd, President, Corante, Get Real

Bill Flitter, Chief Marketing Officer, Pheedo, Inc., Pheedo Blog

Word of Mouth Marketing
Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer, Intelliseek (New York session)
Andy Sernovitz, CEO, Word of Mouth Marketing Association, WOMMA (Chicago session)

Interactive Social Networking
Randal Moss, Project Specialist, American Cancer Society's Futuring and Innovation Center (Community Mobilization)

Social Networking
Christopher Carfi, Principal, Cerado, Social Customer Manifesto. (Chicago and Scottsdale sessions)
Scott Allen, Author, The Virtual Handshake (New York session)

Power Law Structure

Judith T. Meskill, Principal, Meskill.net, Judith Meskill's Knowledge Notes



This is not your father's tv or your mother's either. Blip.tv is a free web site where you can share videos. Videos are syndicated, yes with RSS feeds.Tv_1950_1 You can link them to your blog or in an email. You  even get your own video blog. Pretty cool stuff.

I heard - or rather saw - this on the Diva Millie's blog, MyMomsBlog. The ultimate divo of vlogs, Steve Garfield, is making sure that his mom stays ahead of the curve. Pretty cool stuff!

Keep thinking...vlog thoughts...an added dimension to you communication plan.

42nd Street Moon Blog: 42nd Street Moon (Theatre)


Biz Blog Profile is a behind the scene look at how corporations, non profits and higher education institutions are using blogs to support their marketing goals. As of this post, the Biz Blog Profile Series will be including arts organizations.

Blogging for arts groups is a natural fit. At its heart, art is about an emotional connection between artist and audience. At their best, blogs are about creating a connection between author and reader. Both strive to open the doors of self just a little wider and provide an experience that makes a difference. Be that difference a new awakening of the soul or a new understanding of a company.

42nd Street Moon is a regional theatre group based in San Francisco that stages "lost" or "forgotten musicals." The name is derived from the bright lights and the home of American musical theatre at 42nd Street & Broadway in, of course, Manhattan. The theatre has an interesting blog story to tell; not the least is that they've hired a blog copy writer, Elisa Camahort, to pen their posts. (Who just happens to be a Diva Marketing blog buddy and one great blogger.) Thanks to Elisa for providing the back-story.

Come along and listen to the lullaby of broadway ... in San Francisco at the 42nd Street Moon!

42nd_street_moon_logoBiz Blog Profile: 42nd Street Moon Blog

About 42nd Street Moon

42nd Street Moon celebrates and preserves the art and spirit of the American Musical Theatre. They contribute to its evolution and continuing vitality by presenting staged concert performances of classic and rarely performed musical works.

Worker Bee's Involvement

I (Elisa Camahort) acted professionally with the 42nd St. Moon, appearing in about a half a dozen productions during the course of four years. Although I hadn't performed with them since 1998, I still knew the folks involved with the theatre and their PR firm's president. When I began working with theatres (on marketing projects) it was natural for me to approach the theatres which I had existing relationships.

I didn't pitch them solely on a blog; I pitched them on an online marketing program that included search engine marketing, online community outreach and yes, a blog. I was able to make the blog pitch based on work results from another theatre I was working with; I could also speak to the culture of the theatre and the nature of its audience in language they could relate to.

The Artist Director happens to be a great writer, but is also very busy. He wanted the freedom to contribute sometimes, but not be responsible. Because they knew me, knew I knew the theatre, they were confident that I could write engagingly about their theatre and the world of theatre in-general.

Why 42nd Street Moon is Blogging

Live theatre audiences love the gossip, the inside scoop. And live theatre audiences are often motivated by knowing someone involved with a production, or something about the piece itself. Since 42nd Moon focuses on rarely-performed gems, they've built more of a following around their actors and artistic staff. By blogging they could increase even further how close the audience felt to those people. Plus blogging could help the audience develop some familiarity for the material that was being produced.

Theatres often struggle to get single-ticket buyers to come back and maybe even subscribe the next year. The blog was a way to make audience members feel more invested in the company's personnel and its success. And yes, they hoped it would broaden their audience and bring in a more youthful demographic.

I believe that one of the reasons that this theatre, in particular, has an affinity for blogging is their own work in reviving and restoring classic, but rarely-performed works. There is a great deal of archival work in what they do, and I think they like having their daily life chronicled for posterity. This has never been a stated goal, but I sense that it is nonetheless, one of the qualities they appreciate about having a theatre blog.

How Blogs Fit Into 42nd Street Moon's Marketing or Community Outreach Strategies

Some productions show a bigger pop in sales than others, but what the Managing Director most often passes along my way is when an audience or Board member mentions how much they enjoy the blog to her. It's very literally word-of-mouth response that seems to carry the most weight with the theatre.

How 42nd Street Moon is Marketing/Promoting Its Blog

The blog was featured prominently in the 2005/2006 Season brochure that went out, and link is featured on every page of their traditional website. I also send a weekly email to an opt-in group to tell them what stories were featured on the blog the previous week. In addition, we do one email blast per production to the theatre's entire database, telling them about the show, the blog and the blog reader's discount.

The blog reader's discount consists of a promotion code (and associated discount) created just for online promotions. But the theatre actually limits the availability, particularly on shows that they expect to sell well. (The house is quite small) They mostly seem to provide the discount because I insist that blog readers have to have something that's exclusively theirs. They (the theatre) seem remarkably unconcerned with calculating a quantitative ROI. Which is a little disconcerning for me, the marketer, although nice for me the writer.

Reactions From Artists, Patrons & Staff

99.99% positive. Some actors get much more into it than others, but every production finds me getting at least a couple of actors who really get into participating. The Artistic Director actually seems to love it when he can correct me on some bit of theatre trivia or lore :-)  As I mentioned, the Managing Director passes along info about feedback she's gotten more often than she passes along ticket sales information.

Selling-in To Management

It was started as a short-term experiment. We were going to do it for last year's fall season and see how it went. And we have been continuing ever since...over a year now. The biggest challenge is balancing content when the theatre is dark. I talk about Broadway; I talk about other local theatres; I talk about what Moonies (our affectionate name for regular 42nd St. Moon performers) are doing in the world. Being a blog I feel it has to stay pretty active, but when the theatre's dark there isn't always as much going on to talk about. They don't mind my doing that, bu they prefer that a 42nd Street Moon post is always "top of blog", sort of traditional website thinking. So I plan my posting to accommodate that request.

Blog Strategies Gaining Acceptance With Arts Organizations

I think blogs will catch on with arts groups. I noticed that California Shakespeare Festival had a few of their actors blog this summer, and a couple of other theatres have made some attempts. The problem is you need consistency and commitment...and theatres often run so short-handed, and so over-loaded.

Most groups will either have to invest in someone on the development or business side who can commit to the consistency and ferret out stories that feed the creative side of the blog (which is basically what I do) or they'll have to find someone on the creative side of the business who is so passionate about sharing with the audience and will adhere to a schedule. It's like any other tactic: if it is given priority, and the group is willing to spend either the dollars or the time required, they will make it happen.

Lessons Learned

It is very important to decide ahead of time what you want from doing any marketing outreach. I have one theatre client who most definitely wants ticket sales, and we pay very close attention to that that. 42nd Street Moon seems more interested in creating word-of-mouth among its patrons. So we collect those stories.

The only "failed" theatre client I had, had an unstated strategy but didn't enable tactics to support that strategy. How do I mean? Well, they didn't give a promotion to blog readers. No promotion means no trackable code. No trackable code means no sure-fire way to measure quantifiably the results of the program.

Second, they didn't want to give me access to much inside, backstage info to me to write about ... meaning it was very hard to make the blog engaging content-wise. And therefore, tough to build readership. They enjoyed the content within their own team, but felt disappointed they weren't getting "their money's worth."

There was no point arguing that they had done almost nothing to support even knowing what they were getting, let alone having it be substantial. This was early on, even before I was working with 42nd Street Moon. The Lesson Learned was substantial. When I work with clients today I'm much more blunt about what they need to do to be able to measure, let alone get them! If they don't seem committed or prepared to participate (or give me access) then I may still work with them but I'm very clear about what they can expect.

Future Directions

So far I've been blogging and posting photos, but it seems like audio and video are the next steps. It's a little tough when there are professional actors involved. I would love to have guest bloggers. I often do get blog posts via email from guests, and I post them as is. But so far no one has authorship rights directly.

Elisa Camahort's Take On Blogs

Artists seek to communicate and connect with their audiences. As do bloggers. Blogging lets artists continue the communication, the connection, the conversation even after patrons have left the four walls of the theatre. In a way blogging is a marketing tool that is uniquely suited to promoting the arts because at its best, blogging is an art.