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Arts Blogging


Into blogging? Into the visual arts? Head up to Montreal and check out the Art Blogging Conference - 22-24 Sept 2005. Now that's pretty cool!

Heard it from: Zeke's Gallery

Sidebar: Zeke's Gallery post on 18 September has links, to count em Girlfriend, 397 art blog!

Global PR Blog Week 2.0: A Lesson in Community


One of the most exciting aspects of the blogopshere is the ability to create "community" or "social networking." Within the virtual world that we fondly call "the blogosphere" <a subset of the worldwide web of active weblogs> are many villages.
Sidebar: Just in case you bypass the above "villages link" - it's to Evelyn Rodrigues, Crossroads Dispatches, insightful post about blogs as community marketplaces. Very much worth a visit.

The marketing/PR/business village has on its own (i.e., no formal organization), under the guardianship Constantin Basturea, put together a free, week long event on how new communications technologies are changing public relations and business communications. Global PR Blog Week 2.0

From Sept 19 - Sept 23 many talented bloggers will, in white paper style, post their thoughts and ideas. Of course, it takes place within a blog platform so you know there will be lots of discussion and interaction and well...community.

Warning! There is quite a lot of exciting, interesting, sometimes controversial content. Be prepared to spend time reading, interacting and thinking about new ideas. Perhaps you might consider this an after hours networking event and kick back with a fav beverage and chat with new and old friends.

Buzz Marketing: the new "plastic"


Whispers_1I just want to say two words. Are you listening? Buzz Marketing. <Quote borrowed from The Graduate>

For those still in the world of plastics, buzz marketing is word of mouth marketing that is built via a thought-out strategic plan. It's been called grass roots marketing, marketing of the people, guerrilla marketing and street marketing.

WOMMA (Word of Mouth Marketing Association - yes, dear divas, there is an association for everything!) defines word of mouth as:
- Word of mouth: The act of consumers providing information to other consumers.
- Word of mouth marketing: Giving people a reason to talk about your products and services, and making it easier for that conversation to take place.
- It is the art and science of building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communications.

Recently I came across two excellent, but very different examples, of buzz marketing. One was developed by a marketing consultant, on a limited budget with a tight deadline. The object was to support a fund raising campaign. The other campaign was created by a national organization with more bucks, people and resources. Both are creative and innovative and provide ideas that you might be able to spin to increase awareness for your brand.

Susan Getgood, Marketing Roadmaps, has generously provided a detailed case study of how she put together a grassroots plan to reach fan sites and blogs. Her assignment, using only viral marketing tactics, create buzz for a charity (ebay) auction, sponsored by HP. The auction features photographs of stars who attended the Toronto Film Festival. It's on now so go bid for a good cause and tell a friend...more buzz for Susan!

NBC had a challenge to cut through the clutter of new season programming. One of this season's offerings is a from-the-heart show Three Wishes. The show will travel to 15 U.S. cities granting 3 wishes in each market. In addition to granting wishes, in each city reps from NBC will randomly pay for meals and purchases with money that has an ad for the show attached to it. The concept is that the store will pass along the dollars which will get people talking and doing more good deeds. A website tie-in provides an opportunity to post stories and photos.
Heard it from: MIT Advertising Lab
Sidebar: This show cries out for a blog! So many ways to go. How about a blog by the reps who are surprising people by paying for their purchases?

Divas and divos one more marketing strategy to add to your repertoire!


ABC Radio Talks To Women


ABC Radio Network is lauching a new divison that will create talk shows targeted to women. Interesting to note that this new initiative was the result of advertisers who wanted to reach the 24-54 segment of the very lucrative women's market. According to Matt Feinberg, Zenith Media, it was a "top 10 request from advertisers."

Divas' before we toss ABC Radio a pink diva boa, let's wait a bit to see how the programming, hosts and advertsing fall out. I grew up with a dad who listened to talk radio all the time and I love it. Sure hope ABC gets this one right.

To help them succeed, I suggest the vips of the new divsion tap into some of the talented marketers who know this space well and just happen to be blogging about it.

Yvonne DiVita - Lip-Sticking
Michele Miller - Wonder Branding
Holly Buchanan - Marketing to Women Online
Andrea Learned - Learned On Women
Karen Barnes - Womantum
Teri Whitsel - Attract-Her

Sidebar: Don't know if ABC Radio Network is working with a marketing consultant, but it might be worth a pitch. <wink wink>

A program based on  Gina Hughes - Techie Diva would be pretty cool.

Heard it from: Media Buyer Daily

RSS & Blog Portals


What happens to eCommerce websites and blogs, or those where conversions are an important strategy, if RSS is the next killer app?

By that I mean the more people subscriber to readers the less likely they'll be to click-in and spend time on your site or blog. How will RSS impact conversions like email subscriptions, sales, Google Ad Sense and other web-based advertising?  How RSS impact developement and posting of value-add content like white paper downloads, podcasts or vlogs?

Wayne Hurlbert, the smart divo behind Blog Business World, has a very interesting post - Google Hub Sites: a blog goal. Wayne addresses how turning a blog into a portal can help lift search rankings. Great tips. Now, let's take Wayne's idea of a blog hub and spin it. Might creating a blog portal also encourage click-ins? 

Alex Brown is successfully creating blog portals that link to RSS fed websites and blogs. His first was for Wharton Admissions MBA Blog. Alex's strategy is told in Diva Marketing Blog's Biz  Blog  Profile Series. Recently he developed a portal blog for Clear Admit.

So I ask you, will RSS be the killer app that changes or destroys website/blog content? It might be unless we go back to internet marketing 101 and offer content that is relevant to our readers. But interestingly, if we follow Alex's model ... RSS just might be one strategy that will help us create relevancy and better blogs/sites.

Read more about RSS as a website strategy.


From The Big Apple to the Big Easy


My blog bud, Tris Hussey, asked that I pass the word about a fund raiser concert in the Big Apple for Hurricane Katrina people. It's Tuesday - 9/20. Tris has all the details on View From The Isle.

Not going to be in NYC? You can catch From The Big Apple to the Big Easy on Pay Per View.

Talking Blogs With Toby


Dishin' with some divas over appletinis and fusion food. Talk got round to what we all had been up to lately. "My life's a blog," said I. Or so it seems to be. For y'all who also want to know ... here's what been going on the last few weeks.

It's been a  busy, but fun time, speaking to marketers about blogs all over the country. In Tennessee, I had the honor of being the guest speaker at the PRSA Outlook Chapter Chattanooga meeting. Thanks to Amanda Carmichael from Waterhouse PR for her gracious hospitality.

Travels took me to St. Paul where I talked blogs with 3M's marketing communications and corporate communications people. It was a special treat to finally meeting Lorin Robinson, PR Manager, after months of email volleys. Lorin, I'm waiting for that adventure, travel, photo blog to launch!

For any diva what's a trip to St. Paul/Minneapolis without a peek at The Mall of America? Met up with blog buddy Elana Centor, Funny Business, at The Mall for dinner and drinks. Blog friends sure do make travel lots more enjoyable!

Was at Hartsfield-Jackson Airport before the coffee shops opened to catch an early am flight to Oklahoma City.  Julie Boyd, Coopermark Bank and OKC/AMA program chair, along with the friendly members of AMA OKC Chapter compensated for the way early wake-up call...divas so don't do before the crow caws mornings! They were a great audience and a chapter blog is now on the their to do list.

The chapter turned the luncheon meeting into a fund raiser for Hurricane Katrinia people. Mark Towler, Phase 2 Development and Brainworks Advertising offered to pay for everyone's lunch in exchange for contributions to the Red Cross. Bob Hammock, The New West Group Advertising, represented the Red Cross. His speech moved the chapter to donate $1300. Way to go Oklahahoma City/AMA!

We're only sayin'
You're doin' fine, Oklahoma!
Oklahoma O.K.
L - A - H - O - M - A

Closer to home I met with Stacy and Matt Willams, Prominent Placement, and their team of search marketers who get the value blogs bring to an SEO strategy.

A toss of a big pink boa to Louise Mulherin, Mulherin PR Consulting, for coordinating a blog workshop with a group of savvy, marketing divas from Interface Flooring. Our meeting turned into an a la BlogHer session with lots of great ideas, suggestions and questions flying around the table. It lasted 4-hours and could have easily gone on for 2 more.  And while I'm tossing the Pink_boa_2pink boa thanks to Jo Ann Herold and Teresa Caro ... diva networking is alive and well.

And there you have it ... my life's a blog. Hmmm...perhaps that might be a title for a new book about blogs...I think not!

Scobleizer: Business Week's Best


Congrats! to Mister Robert Scoble. Business Weeks Editors' Best of The New Web included Robert's blog  Scobleizer in what they're calling  - "..our picks for the cream of the crop, ranging from the ridiculouse (the disturbingly hilarious StuffOnMyCat) to the sublime (the group art PostSecret). If you're on the look out for a few good websites the article is worth a read

Sidbar: StuffOnMyCat is a must for cat lovers!

Chrysler's Media Only Blog: A Culture Thing


Here's the back-story about the Chrysler Group Media Blog, The Firehouse.biz,Firehouse_logo direct from "mysource" at Chrysler who has asked to remain anonymous.

Chrysler's strategy was to create a blog to support their online "press only" site. As mysource pointed out, "press only" sites are common industry practice. I must admit, I had no clue about that one and it seemed odd to me. Must be a  culture thing.

I did some Google searches and found several "press only" sites. Take a look at a few from some of the big guns in the auto biz. The language says loud and clear KEEP OUT. Gulp...I was sure a virtual cop was about to pop out and drag me off to some Internet jail for stumbling upon sacred grounds. And we wonder why so many dealerships stink at customer service. Must be a culture thing.
You have entered a section of The Pressroom that requires a user name and password. Some sections of this site are reserved for use by members of the print, broadcast or electronic media.

(Supporting information is required to obtain media access)

If you are not a journalist, your application will not be approved. Please do not fill out this form unless you are a journalist. All applications will be verified prior to approval.

When I asked "mysource" why Chrysler didn't jump in on the blogosphere conversation and explain their position he assured me that someone who had access to their blog was sure to do that. I didn't get this one either. Girlfriend, why would you want to depend on the kindness of reporters when you have the opportunity to speak for yourself? Must be a culture thing.

"Mysource" was right. Divas and Divos BlogWorks and Adrants and picked up the post written by Jason Vines, vp of communications at Chrysler and added their own spin. Be it good..bad..or indifferent. That the point is Chrysler missed a chance to participate in the discussion. Must be a culture thing.

Now I don't have a real problem, as some might, with closed blogs. What frustrated me was completing an application, in good faith, to gain access to the blog and then being told I wasn't part of the in-crowd.

The entrance page doesn't inform that the blog is for the media only. I assumed that the name the  "Chrysler Group Media Blog" referred to a multi author blog written by the media group. [Cool, thought I. Some PR folks who are getting it.] "Mysource" agreed that might be a valid point and would take it up the food chain. Seems to me all this could have been avoided if Chrysler had simply put access to the blog within their "press only" site. But then again...they wouldn't have the buzzzz.

Lessons Learned: If you have a closed blog keep don't make the entrance page public.

Chrysler welcome to the blogosphere!

Friday Fun: Tell Them Again And Then Tell Them Again


Friday Fun takes a lighhearted look at advertising. Back in 1885, when there was no internet and buzz marketing was passed along by well...word of mouth...Thomas Smith of London wrote what is still true in 2005. Call it simply ... human nature!

1. The first time a man looks at an advertisement, he does not see it.

2. The second time, he does not notice it.

3. The third time, he is conscious of its existence.

4. The fourth time, he faintly remembers having seen it before.

5. The fifth time, he reads it.

6. The sixth time, he turns up his nose at it.

7. The seventh time, he reads it through and says, "Oh brother!"

8. The eighth time, he says, "Here's that confounded thing again!"

9. The ninth time, he wonders if it amounts to anything.

10. The tenth time, he asks his neighbor if he has tried it.

11. The eleventh time, he wonders how the advertiser makes it pay.

12. The twelfth time, he thinks it must be a good thing.

13. The thirteenth time, he thinks perhaps it might be worth something.

14. The fourteenth time, he remembers wanting such a thing a long time.

15. The fifteenth time, he is tantalized because he cannot afford to buy it.

16. The sixteenth time, he thinks he will buy it some day.

17. The seventeenth time, he makes a memorandum to buy it.

18. The eighteenth time, he swears at his poverty.

19. The nineteenth time, he counts his money carefully.

20. The twentieth time he sees the ad, he buys what it is offering.

Heard it from: Eric Hope, Language Services Assoc.