Finish Lines Goes Shopping With Women


Manolo_blahnikHey ABC Radio! I found the first advertiser for your new women's radio programs. Finish Line is launching a chain of athletic specialty stores targeted to 18-to-40 year old "active" women.  Alan Cohen, ceo and chairman feels that the new concept will complement the company's existing businesses and they're "extremely excited about the growth opportunity." Well they should be since it's anticipated women's athletic apparel sales will top $38 billion by end of 2005.*   
Heard it from: WSJ. Subscription needed

“Marketers and retailers are belatedly realizing that today’s woman is no longer satisfied with male-oriented retail options, afterthought products and limited availability,” said Claire Madden, VP of Marketing for “But, while the shift in attitude will be positive for the overall market, competition will heat up for athletic apparel powerhouses due to traditional fashion labels’ marketing muscle and ability to adapt quickly to trends.”

Time to call in the Marketing-to-Women A Team!

Yvonne DiVita - Lip-Sticking
Michele Miller - Wonder Branding
Holly Buchanan - Marketing to Women Online
Andrea Learned - Learned On Women
Karen Barnes - Womantum
Teri Whitsel - Attract-Her

But...when it's all said and done girlfriends, I don't think The Manolo, The Shoe Blogger, will have to worry much.

Lessons Learned: Are you over looking a hot-hot-hot niche that with a slight diversification of products/services you capitalize on?

Read More About Trends in Women's Athletic Marketing
International Assoc. of Shopping Centers
Retail Traffic
*Sidebar: Free registration gets you exec summaries




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