Pew Reports On RSS & Podcasting

07/25/2005

According to a recent report from the Pew Institute 87% of respondents weren't really sure or hadn't heard of podcasting and even more (91%) were unaware of  RSS.

What does it mean when the average American internet user doesn't know what the heck a podcast is all about and doesn't have a clue about RSS?

To those in the industry ... an off blogosphere educational strategy may be in order. Oh no Mister Bill!traditional marketing. Gasp! maybe even a ... press release that reaches media that connect with people who are not blog savvy. Heresy!

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» More research findings - these from Pew from Emergence Marketing
The Pew Internet & American Life Project reports that: "The average American internet user is not sure what podcasting is, what an RSS feed does, or what the term “phishing” means" (here - via marketing diva) ...another reminder that this... [Read More]

Tracked on Jul 25, 2005 10:03:52 AM

» More research findings - this time from Pew from Emergence Marketing
The Pew Internet & American Life Project reports that: "The average American internet user is not sure what podcasting is, what an RSS feed does, or what the term “phishing” means" (here - via marketing diva) ...another reminder that this... [Read More]

Tracked on Jul 25, 2005 10:19:59 AM

Comments

That's interesting 13% of people may have heard of podcasting and 9% of people have heard of RSS. As RSS has been around longer than podcasting I would why this would happen?

Posted by: john cass on Jul 25, 2005 4:57:32 PM

They may not know what they are yet but many people still hadn't heard of email in 1995. The public knowledge of RSS will change in the very near future because Microsoft is including it in IE7 under the new OS (Longhorn).

Here is more info:
http://www.wildfiremarketinggroup.com/blog/index.php?title=microsoft_longhorn_rss&more=1&c=1&tb=1&pb=1

Posted by: Marketing tips blog on Jul 25, 2005 11:19:36 PM

What would be interesting to know is..what was the age group surveyed. If they did the same survey within a age range from 15-30 I'm sure those numbers would be much higher. But overall I think those numbers will increase dramaticalyy over the next couple years. Both RSS and Podcasting is becoming more and more common.

Posted by: Chris De La Rosa on Jul 26, 2005 11:44:28 AM

Apple already includes RSS in its browser, Safari. And Podcasting already built in to iTunes.

Posted by: Michaelism on Jul 26, 2005 2:22:53 PM

My 2 cents - podcasting is more visable e.g., music downloads - and most people pay less attention to technical elements e.g., RSS.

Posted by: Toby on Jul 30, 2005 8:58:03 AM

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