Defining Marketing Blogs

07/07/2005

Eff_blogger_rightsI searched Google, Feedster (Technorati was too "busy" to help) to locate a definition of a marketing/business blog. Here's what I found:

- A blog is a form of web communication allowing companies of all sizes to reach new audiences and build a loyal web following. About
-The kind (results) you can expect from blogs is mainly about stronger relations with target groups important to you. Visionpace

While both capture some elements, I wanted something more comprehensive. Here's my first draft which quite doesn't make it either.  My thoughts were that customer feedback, sales, research all fall under communications.
-A marketing blog leverages a blogging platform for the purpose of enhancing customer communication. Through conversational language, frequent postings and reader interaction an organization develops trust that deepens relationships encouraging honest feedback, new business opportunities and emotional branding.

How do you define marketing blogs?

Love the graphic! Complements of EFF

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Tracked on Jul 8, 2005 9:14:04 AM

Comments

When I was back in my Marketing school, my teacher told us that marketing was about studying customers behavior (needs, constraints, motivations, brakes) and to adapt the offer regarding to these behaviors.

Maybe a good definition of a marketing blog is : "a tool to study customers behavior" ?

/Fred

Posted by: Fred C. on Jul 8, 2005 2:34:04 AM

I would define it as a slighly less intimidating and easy web publishing solution that helps companies get a message out and measure buzz. (By looking at other blogs.)

Posted by: Buzzoodle on Jul 9, 2005 12:10:07 AM

Toby,

1. It's nice to see the full post feeds in RSS from DivaMarketing!

2. The definition you posted sounds a bit more like a corporate mission for their blogging initiative than an encompassing definition of blogging for martketers.

IMHO - I'd draw some parallels between AMA's new def of marketing and your definition. OTOH, are we doing a dis-service by pigeon-holing blogs into a marketing definition?

Posted by: Dana VanDen Heuvel on Jul 9, 2005 10:08:58 AM

Dana - we define other marketing tactics/strategies. Why not blogging?

Thanks guys - back to the drawing board..we have - easy web publishing, communication tool where buzz can be measured that allows for the study of consumer behavior.

Posted by: Toby on Jul 10, 2005 4:27:39 PM

Or maybe just a conversation between customers, but more than that the marketing blog as a new window on marketing the end of old marketing? and the birth of a new deal/marketing.
nan
Paris

Posted by: nan on Jul 12, 2005 6:51:02 PM

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