Emotional Impact of Blogs
07/12/2005
As the blog design turns... If you've been following this story you know that Peter Flaschner, The Blog Studio, is creating a new look & feel for Diva Marketing. He is also going bravely into that good night of transparency of the blogopshere and posting the comps - 3 thus far.
We asked for feedback and you didn't hold back. The depth of thought behind your suggestions has been awesome (and very helpful). Several comments on Peter's blog went into great detail about design elements while the marketers talked brand concept. If you haven't checked the comments, here are some snippets for your reading pleasure -
I picture you in a cool outfit, sipping a cosmopolitan or martini, very Carrie Bradshaw. Smoking a Cuban cigar. Tris
I like the second one better with its "palette of sophisticated colors." Jill
To me Diva Marketing is ALL bloggers, and ALL women bloggers ... while being very urban chic, almost Manhattan (accptable so even for those fans who are decidedly NOT those things - like me). Rick
I miss seeing the blogroll which gives a sense of community. And personal opinion, I think the quotes have too much real estate. Susan
The design does not say "Diva" to me . Too much corporate in a fashion designer sort of way..and the shoe element feels thrown in, not part of it. Bruce
From Peter: I've conducted my share of private and public design critiques over the years. This one is a real stand out. Why? Because of your various investments in the Diva Marketing brand. Which led Peter to ask an interesting question - Who Owns A Brand?
From Toby: It's heat warming and at the same time fascinating to see the passion behind many of the comments and off list emails that Peter and I both received. You really care about this new design. WoW!
A few marketing questions to ponder: I wonder if Diva Marketing were a "website" instead of a "blog" would the emotion still be there? If we were to conduct a "real" focus group would the "investment" carry over? Big questions (Tughnee def worth 3 olives!) - How much does the blogosphere and the relationships we built play into responses? Are readers of blogs more committed to a brand than those off-blog?
A chocolate martini toast to all who have left comments and sent emails!