RSS Beyond Blogs

06/16/2005

Is RSS the next killer appXmlrsslogo? Well my pals at Buzzhop and Pheedo are 2 firms that betting that's the case.

If you're interested in how companies are using RSS in strategies other than blogs click over to Charlene Li's Blog. She's requested examples and there are some good ones posted in comments.

Here are a few -

- US Cycling (news)
- IBM Press Room (updates)
- Tech Recipes (updates, information)
- The Gallup Organization (updates, information)
- Deals on the Web (stuff)
- Amazon deals (stuff)
- Frontline (PBS - TV programming and news)
- Luftgrop (travel)
- Continental (travel)
- Pheedz (travel)
- Cocoran (real estate)
- Purina (information and cute things)
- IBM Investor Page (updates)
- Things you can do with RSS feeds  - Heard it from: DigitalGrit
- FindSavings (coupons)
- the Jane Goodal Institute (news)

Watch for more newsletters being delivered by RSS.  But just to let you know that I'm not drinking too much of the KoolAid - here are some of the challenges to keep in mind. The Diva stance? It's a consumer-centric world. Why wouldn't you do both and give your clients a choice? Talk to Bill or JR.

Disclosure: This is not an affiliate program for either Bill or JR. Neither has given me any $, altho in keeping with transparency mantra of the blogosphere there is a distinct possibility of a drink or two!

Sidebar: Purina  has one of the clearest explanations of RSS that I've come across: What's RSS?/How can I use RSS?/How to sign up for (Purina) RSS feeds/Terms for Purina RSS feeds
Sidebar: As with other disclaimers, look for more "Terms of Agreement" on blogs as blogs continue to make their way into corporate strategies. Tis the nature of the beast.

 

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