Marketing Benefits of Blogs

05/27/2005

Blogger extraordinaire, Paul Chaney, at Radiant Marketing Group, lists 10 benefits of business/marketing blogging.

1. Search Engine Marketing
2. Direct Communication
3. Brand Building
4. Competitive Differentiation
5. Relational Marketing
6. Exploit the Niches
7. Media & Public Relations
8. Reputation Management
9. Position You as Expert
10. Intranet & Project Management

And here's #11 - An opportunity to profile your work. Divo Alex Geana's new blog is a nice demonstration of how a writer can use blogs to his (or her) advantage. Hope you find that publisher soon Alex!

Sidebar: How can you make your blog work harder for you?
-Will you add a podcast about interesting happenings in your industry?
-Will you include more about trends in  your market?
-Will you find a way to open the window a little wider to let people see how your brand is different from others in your space? 
-Or will you take your cue from Divo Alex and show more of your work like DigitalGrit and Debbie Weil are doing by offering downloads of white papers ?

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» http://www.dix-eaton.com/blogs/kevinpoor/archives/2005/05/paul_chaney_at_1.html from Kevin Poor
Paul Chaney, at Radiant Marketing Group, lists 10 benefits of business/marketing blogging. They include: 1. Search Engine Marketing 2. Direct Communication 3. Brand Building 4. Competitive Differentiation 5. Relational Marketing 6. Exploit the Niches 7... [Read More]

Tracked on May 27, 2005 2:48:55 PM

» http://www.amorhq.net/blogs/index.php/katie/2005/06/02/title_28 from ToWitToWitToWitToWitToWitToWitToWitToWit
Something that's been on some of our minds is how we can be more purposeful in our blog; i.e. how we can integrate the personal side of Amor (our snowboarding trips and how our breakfast affected our day) and along side all that, still get the word o... [Read More]

Tracked on Jun 2, 2005 7:01:29 PM

Comments

I agree we must all keep improving, changing, adding value to our blogs.

I got so fed up with the lousy design of Vaspers the Grate, that I dumped it into a new and vastly better template, added several new widgets (BlogMap, Bloglet subscription form, 49 Media update images, etc.), and am working harder on the art images that accompany each post.

Deming: Continual Improvement. Tom Peters and Seth Godin echo this.

Posted by: steven streight vaspers the grate on May 29, 2005 5:34:50 AM

Yes, indeed value to visitors is what it's all about and thus change is not only important but necessary.

Posted by: Toby on May 29, 2005 9:23:30 AM

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