Unblocking Blogger's Block


Michael Pollock, Small Business Branding , offers an interesting idea of how to unlock bloggers block.
1. Grab the nearest book.
2. Open the book to page 123.
3. Find the fifth sentence.
4. Post the text of the sentence in your journal along with these instructions.
5. Don’t search around and look for the “coolest” book you can find. Do what’s actually next to you.

Okay - here's mine from "Moments of Truth" by Jan Carlzon. All I can say is - Wow!

We had obviously failed to communicate to our pilots that we wanted to take the company in an entirely new direction away from the production-oriented mentality.

Lots of great ways to go with that one. The first that comes to mind is an internal marketing strategy is in order.

One of the great things about the blogosphere is the people who generously share their expertise. The diva of internal marketing - Sybil Stershic, Quality Service Marketing, is running a series about Internal Marketing Fundamentals.

  • Respect - give people the tools to do their jobs
  • Recognition - catch them doing something right
  • Reinforcement - continually support a customer-focused culture.

Lean from the experts! Check out Sybil's posts.


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