Inspiration Before Ideas

03/11/2005

Idea_light_bulb_1Ideas are the currency of marketers and bloggers too! Diva Marketing Blog is about ideas. Ideas that look at the world sideways. Out-of-the box ideas. Ideas that put your brand center stage.

But...before Ideas there is Inspiration. Ideas can be illusive. It is Inspiration that renews your soul and spirit. Inspiration awakens creativity. Where do you find inspiration? And what inspires this diva marketer?

Would it be corny to say my dad? My dad was one smart dude. Much of how I look at marketing and business reflects what he taught me. Do business with people who respect you and who you respect. Treat your customers and employees right. Give more than 100%. Especially critical in a service gig where your reputation is your product.

What else? Walks along the beach and walking city streets. Discovering surprises around corners. And of course, Max my Westie pup who insists that I find time each day to play ... whether I want to or not!

Here are some links that may inspire you!

-Drawn! - collaborative blog links to illustrators, artists, cartoonists
Heard it from Boing Boing
-Library of Congress Exhibits - a treasure chest of links to online exhibits
-Quotes - motivational people

 

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For inspiration, read the most popular, most influential, most authoritative books in your field.

For marketers, that would be Seth Godin, Tom Peters, Harvey MacKay, etc.

Also read books on topics your most important clients care about. Get to know more about their business or concerns.

Im reading:

COMPETITIVE STRATEGY: Techniques for Analyzing Industries & Competitors, by Professor Michael E. Porter of Harvard Business School.

HOW TO MASTER THE ART OF SELLING by Tom Hopkins.

SWIM WITH THE SHARKS by Harvey MacKay.

WHO LET THE BLOGS OUT? by Biz Stone.

THE ANALYSIS OF THE SELF: A Systematic Approach to the Psychoanalytic Treatment of Narcissistic Personality Disorders by Heinz Kohut, MD.

DON'T SWEAT THE SMALL STUFF AT WORK by Richard Carlson, Ph.D.

SELLING YOUR SERVICES by Robert W. Bly.

NET GAIN: Expanding Markets Through Virtual Communities by John Hagel III and Arthur G. Armstrong.

Then...I recommend reading great classic literature, especially poetry by Rimbaud, Emily Dickinson, Bob Dylan, William Carlos Williams, Andre Breton, Allen Ginsburg, etc.

Also...listen to innovative music by Francois Bayle, Iannis Xenakis, Pauline Oliveros, Squarepusher, Pavement, Stereolab, The Orb, Morton Subotnick, Frank Zappa, Pierre Henry, Alvin Curran, Luc Ferrari, John Adams.

See underground films, rather than just the popular, trite, Acadamy Awards junk.

Explore the extreme edges if you want to be innovative. If you stick to the most popular and avoid the "different" or "weird" or "underground"...

...you'll remain mediocre, dull, stuck in a rut, just like everybody else.

Posted by: steven streight aka vaspers the grate on Mar 12, 2005 1:44:12 PM

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