Announcing:The Biz Blog Profile Series
03/14/2005
Corporations, non profits and higher education institutes are beginning to incorporate blogs into their marketing strategies. I'm intrigued by the stories behind these blogs. Why are organizations blogging? What did it take to sell-in to management? What are the lessons learned that can be passed along to other marketers?
Drum roll...I'm excited to announce that Tuesdays will be Biz Blog Profile Series day. Marketers, who are responsible for their companies entree into using blogs as marketing/business strategies, have generously agreed to share their experiences with us.
To launch Biz Blog Profiles, tomorrow on the Ides of March, Rick Short, Communication Director of Indium will take us behind the scenes of a very unique blog - Dr. Lasky's Blog, the first blog to support the electronics assembly industry.
Blogs are still a brave, new world and in keeping with the mantra of transparency let's continue to learn together!
Update: October 2005 Biz Blog Profile Series has added Arts Organization Blogs
Blogging for arts groups is a natural fit. At its heart, art is about an emotional connection between artist and audience. At their best, blogs are about creating a connection between author and reader. Both strive to open the doors of self just a little wider and provide an experience that makes a difference. Be that difference a new awakening of the soul or a new understanding of a company.
