GourmetStation Blog - Ad Blog Campaign (4)
12/14/2004
GourmetStation's blog ad campaign is a week into the 2-week campaign. Although we had a few challenges with the administrative end of Blogads (up loading graphics and payment system; since each ad had a different promotional, tracking code we couldn't purchase in quantity) it was not a complex process.
So in the sentiment of my new direct marketing pal, Bob Bly, have we seen ROI? No, not yet. In fact, the click throughs have been disappointing.
TowleRoad is pulling in the most hits. Could be that the ad for this blog (graphic below) is targeted to the audience. At $85 it was our most expensive buy.
A Small Victory is coming in with the second highest hits. Perhaps winning the 2004 Best Weblog - Best Culture Blog category will drive more traffic and someone will click and buy. By the way, the very creative I Blogger "song" is worth a visit. And much better than the "My Top Posts of 2004" lists that seem to be making the blogosphere rounds.
Betsy's Page and The Food Section are pulling some and then it's a bobsled ride on an icy hill from there. GourmetStation Holiday Campaign is also running on: Socialite Life, The Hedgehog Report, Cathy's World, Home School and Other Education Stuff, A Full Belly, Professor Bainbridge; the evangelical out post and Lip-Sticking
As Donna, GourmetStation's prez says, let's see what the next week brings . In the meantime, we'll tweak the text. Could be as another new blogging friend, Robert Scoble, keeps reminding me we're 6 months to a year too soon. But gosh, darn we really want this to work...now!