Caroline DuBois

Social media has its place in Internet marketing – no question about it – but it can be difficult and challenging to implement at times, especially in B2B environments. It’s much easier to use social media when conducting B2C campaigns, as this has been clearly shown time and time again. Selling and promoting vintage jeans on social media for B2C is much easier than selling accounting services for B2B on social media. Again, just remember that social media “can” be effective, it just depends on the environment one is in. Not every marketing tool or platform is designed for every company.

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