Although people seemed to enjoy the all tweet interview series, Twitter streams move too quickly and even people following missed many of the tweets. It was a challenge comprehending how the chapters came together as a cohesive body of work that could be used to build a social media strategy.
The initial solution was to consolidate the interviews on this blog. That helped but was still not the optimal approach to delivering the extent of information that had been created. The next logical step was to create an eBook.
What developed was the first business book of interviews written on Twitter by the people who were working in the space. Twitter became both a content platform and a distribution channel.
Hope you enjoy it. Would love your feedback.