Social Media Marketing GPS - Chapter 11 Solving Business Challenges Interview With John Maley

The next few tweets are for @tobydiva's biz book written using tweets. 1 #smgps

Question: how does the Woodruff Arts Center and its brands use social media to solve mktg/biz challenges? 2 #smgps

I'll focus on Alliance Theatre's use of facebook apps to maximize the return on other initiatives while minimizing manual updates. 3 #smgps

Alliance's key app: http://apps.facebook.com/alliancetheatre - consolidated version of Alliance's site focusing on current season. 4 #smgps

Apps can use facebook's API to publish things to feeds - the Alliance creates a feed story whenever you watch a trailer for a show. 5 #smgps

By not asking the user to do anything extra in order to share, the "viralness" is maximized. Auto word-of-mouth marketing = good. 5 #smgps

By not asking users to do anything extra in order to share, "viralness" is maximized. Auto word-of-mouth marketing = good + cheap. 6

A feed story can be attached to pretty much any action in a facebook app, even just clicking a link. 7 #smgps

The other goals of the Alliance's app are to drive blog particiation and build awareness of upcoming performances. 8 #smgps

But manpower can't be devoted to updating content across the web -nonprofits don't typically have dedicated social media staff. 9 #smgps

By creating RSS feeds of important content, we can syndicate what we've already got to the facebook app. Automatic updates. 10 #smgps

Better still, fbook API+RSS allows us to update the profile boxes that some users add to their pages. Boxes can include anything. 11 #smgps

The Alliance app has auto-updating sections for upcoming shows and recent blog posts. Can expand to include any future content. 12 #smgps

Since fbook now allows API usage within standalone websites, it can be easier to leverage the w-o-m mktg nonprofits thrive on. 13 #smgps

Word-of-mouth and easy are crucial feature for any nonprofit's marketing. Facebook's tools are very useful for reaching people. 14 #smgps

By taking advantage of web 2.0's automation, the Alliance can participate in social media as fully as larger organizations. 15 #smgps

More From John Maley @johnmaley Woodruff Arts Center (WAC) Foods We've Eaten
Also follow @wac @alliancetheater  @atlantasymphony
 

Comments

[hotel paris]

This is a good post on this topic.

Regards