SOCIAL MEDIA MARKETING GPS -CHAPTER 12 RELATIONSHIPS 1ST, 2ND & LAST Man is a knot into which relationships are tied. Saint-Exupéry 1 #smgps
SM - talk, listen, laugh w/ our customers which builds relationships beyond product or brand; irony it is THE brand experience. 2 #smgps
Thru SM old fashion “corner grocery store relationships” are recreated. Shop keepers & customers knew & cared about ea other. 3 #smgps
Shop keepers were integrated into the community.They knew your stories and you knew theirs.You shared happiness and sorrows. 4 #smgps
The secret power of SM is not in the search rankings or new channel messaging but the ability to build cross cultural relationships.5 #smgps
Viewing SM 1st as a new broadcast messaging opportunity is not only a disservice to your company but may erode brand equity. 6 #smgps
Organizations that only allow “biz talk” & not the personal give and take w/in SM may actually do their brand more harm than good. 7 #smgps
Without “walls” to provide cues about each other conversations frm “What’s for dinner tweets” to info posts build your SM personae 8 #smgps
As w/ offline, SM relationships build over time & are nurtured w/ values that create trust & generosity; & give more than take. 9 #smgps
SM is “relationship service” where people get to know you beyond the product or problem. We are people doing biz with people. 10 #smgps
SM relationships don’t stay in the virtual world. SM collapses the off line “build time.” "Love online offline." -@richardatdell . 11 #smgps
“It’s not personal Sonny.It’s strictly business.” Son of the Godfather was dead wrong. Business is personal. SM makes it happen. 12 #smgps
Question: Can virtual exchanges create value that leads to "real" relationships? 13 #smgps
Interviews: Liz Strauss @lizstrauss Tim Jackson @masiguy Lucretia M Pruitt @geekmommy @ mominthecity Kimberly Coleman 14 #smgps
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