RT @katenieder, from @tobydiva: "To determine success marketing strategies must be “accountable.” How do you measure success in SMM?" #smgps
Marketers first need to own up to their weaknesses in left-brain thinking, which is usually outcast to the department's fringe. 10 #smgps\
And secondly, own up to the fractured relationships with departments that support measurement: IT and finance. 11 #smgps
Success requires a coordinated approach, starting with a holistic strategy and supported by each department's strengths. 12 #smgps
The entire business needs to embrace measurement and results - not trusting blindly in the merits of social media on faith alone. 13 #smgps
In a social business, measurement is THE backbone of success. 14 #smgps [fin]
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