Social Media Marketing GPS - Chapter 2 The New Enterprise Direction - Interview With Marc Meyer

 

The tools need to track back to the precise problems within the organization, you can't just have "tools" 1 #smgps 

I always like to start with the "why" or more specifically what are the companies goals 2 #smgps

And then even more on a finite level- each department doesn't require the same tool either..3 #smgps

Agree with @geoffliving Have to have enterprise buyin even IF each dept.is autonomous 4 #smgps

Top down is important but I also like to see bottom up-meet in the middle. 1st and foremost employees must see value 5 #smgps

2 Takeaways here: The problem will define the tool and at the beginning and end of the day-it's all about the interaction. 6 #smgps

@GeoffLiving Wonder sometimes if a guerrilla tactics should b a viable option to get the top 2 notice the benefit of sm interaction 7 #smgps

RT@ecairn Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat - Sun Tzu 8 #smgps

More from Marc Meyer @marc_meyer Direct Marketing Observations

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